• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

SWOT Analysis Applied Business Cadburys Unit

Extracts from this document...


SWOT Analysis: "Situation analysis in which internal strengths and weaknesses of an organisation, and external opportunities and threats faced by it are closely examined to chart a strategy" - (www.businessdictionary.com) S - TRENTHGS W - EAKNESSES O - PPORTUNITIES T - HREATS Each of these factors has an effect on the business either in a good or bad way. In a S.W.O.T analysis a business will analyse the internal strengths and weaknesses of a business as well as its external threats and opportunities it may have in order to evaluate and identify different strategic options of a business. This knowledge can be used to find out what the businesses plan of action should be and what they should do next. I plan to conduct a S.W.O.T analysis on Cadbury as a business evaluating their strengths and weaknesses, opportunities and threats. STRENGTHS * Advertising Cadbury proves to be exceptional at producing effective advertising campaigns. The most memorable one, I believe is the Gorilla campaign. The advert was so simple yet so effective and got the world talking more about Cadbury. Their weekly sales rose by 9% during the time the advert was played. ...read more.


Because of the easy access it provides convenience to customers whom are visiting the site. The website shows strong brand awareness with moving images and a deep purple colour scheme. The audience can immediately identify it with Cadbury. The website provides history of the company, recipes and games. The games provide good entertainment as well as enticing players to buy Cadbury products as it is on their brain. * Wide distribution network Having a wide distribution network means their products are distributed to many parts of the country as well as the world as it is a global business. Cadbury have moved one of their Bournville factories to Eastern Europe making it easier to distribute to other countries in part of the continent as well as decreasing distribution costs. * Strong brand image Cadbury has a very strong brand name, which benefits the business, as people prefer buying from popular brands, which they know and trust. Cadburys strong image enables them to be more creative when advertising. Cadbury does not have to spend, as much tine explaining what the advert is for as it is usually instantly recognisable making it easier for the business to get their message across the audience. ...read more.


This caused a lot of bad press and gave Cadbury's a negative shadow. OPPORTUNITIES * Eastern Europe factory By relocating factories to Eastern Europe, production costs will narrow. It also makes it easier for products to be distributed throughout Eastern Europe, cutting costs of distribution too. Reducing expense costs will allow Cadbury to maxamise their profits, which could be spent elsewhere, for example, expansion. THREATS * Competitors Cadbury's competitors provide a much smaller variety of products. Therefore, Cadbury meets more needs of different target markets and are preferred by many people over their competitors who are less likely to provide for their wants and needs. * Credit crunch Reports have shown that the recession has not affected Cadbury's. However it has affected the business, as it is now much harder for them to borrow money from banks. They are not lending as much money to large businesses due to the threat they are under from the recession. * Obesity With the current raise of concern on the increase of obesity, Cadbury's could start receiving blame as the number one chocolate selling brand. If this happened, Cadbury's will sore from sales and less people may become health conscious and consume less chocolate. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Strategic Analysis of Woolworths

    Bargaining powers of customers A large portion of Safeway Supermarket's goods purchases are from individual customers and they possess a strong bargaining power. It was found that customers are drawn towards price and convenience as special attributes of making a purchase at a store (Miranda, Konya & Havrila, 2005, p.

  2. What different types of pricing techniques are available to Cadbury?

    Morrissons sell Cadburys products both individually and in packs. This is because most consumers may prefer to buy more. It is also effective because it makes people come across Cadburys products all the time. Short channels of distribution or two-stage supply chain could be as follows RETAILER DEALER AGENT FRANCHISE OWN SHOP The advantages of short channels is *

  1. PEST analysis for M&S and Oxfam.

    Economical factors: Economical factors affect Oxfam in different ways. Some of those ways are: Pay levels: Pay levels affect Oxfam in some good and bad ways. This is because most of the Oxfam staff are volunteers however the main staff such as the managers and so on get paid for doing their job properly.


    Coca cola enterprises have many different ranges of products, product types, sizes and promotions within products. When an order is received the customer states all these details so that it can be produced to the customers own preferences. Having staff is not enough staff needs to be trained to be able to understand the different ranges within Coca Cola enterprises.

  1. Heinz Marketing. Swot, Pest And Five Forces Analysis.

    is a result of a struggle between forces of resistance (forces that impede change) and driving forces (forces that favor change). By using Force Field Analysis, you can learn which course of action will be the best one to implement because it will have the most driving forces and the least resistant forces.

  2. Marketing assignment - analysis of lastminute.com

    your refund of the difference, provided that the cheaper price isn?t the result of a special deal. Except for Top Secret Hotel bookings where the price match guarantee will extend to a cheaper price that is a result of special deals.

  1. Tesco SWOT Analysis

    They are not like marks Spencer. This is well known. Opportunities Tesco get more customers every day. Also Tesco offer training services to people who are interested in working for Tesco. They can open international and build shops in other countries. Special offers and promotions and try and get customers from other companies.

  2. Business Environment SWOT Analysis for a pizza restaurant.

    Food attracts people of all ages 8. Pizza made in 4 minutes, counting since the dough is expanded, adding the ingredients, putting in the oven and cooked for 40 seconds 9. Take-away option 10. Option of two specials pizzas every day: meat and vegetarian 11.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work