SWOT Analysis Applied Business Cadburys Unit

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SWOT Analysis:

“Situation analysis in which internal strengths and weaknesses of an organisation, and external opportunities and threats faced by it are closely examined to chart a strategy” – ()

S - TRENTHGS

W - EAKNESSES

O - PPORTUNITIES

T – HREATS

Each of these factors has an effect on the business either in a good or bad way. In a S.W.O.T analysis a business will analyse the internal strengths and weaknesses of a business as well as its external threats and opportunities it may have in order to evaluate and identify different strategic options of a business. This knowledge can be used to find out what the businesses plan of action should be and what they should do next.

I plan to conduct a S.W.O.T analysis on Cadbury as a business evaluating their strengths and weaknesses, opportunities and threats.

STRENGTHS

  • Advertising

Cadbury proves to be exceptional at producing effective advertising campaigns. The most memorable one, I believe is the Gorilla campaign. The advert was so simple yet so effective and got the world talking more about Cadbury. Their weekly sales rose by 9% during the time the advert was played. People began speaking more and more about the advert spreading good publicity and getting more people interested. Another personal favourite advert of Cadburys is the dancing eyebrows campaign. The advert was a big hit, giving more awareness of the company and increasing sales even during the time of recession.

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  • Number one selling chocolate bar

Cadbury is the number one selling chocolate bar in the UK, which gives the business a strong leading position in its confectionary market. They have the power to influence the market and their competitors simply because they are the market leader. They can afford to undercut or charge more for their chocolate bars and customers will remain loyal.

  • Effective targeting through advertising

Cadbury’s ability to target their numerous markets is a definite strong point of theirs. The business uses different types of media for advertising so they can reach a larger proportion ...

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