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SWOT Analysis Applied Business Cadburys Unit

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  • Essay length: 1166 words
  • Submitted: 26/03/2011
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AS and A Level Marketing & Research

The first 200 words of this essay...

SWOT Analysis:

"Situation analysis in which internal strengths and weaknesses of an organisation, and external opportunities and threats faced by it are closely examined to chart a strategy" - (www.businessdictionary.com)

S - TRENTHGS

W - EAKNESSES

O - PPORTUNITIES

T - HREATS

Each of these factors has an effect on the business either in a good or bad way. In a S.W.O.T analysis a business will analyse the internal strengths and weaknesses of a business as well as its external threats and opportunities it may have in order to evaluate and identify different strategic options of a business. This knowledge can be used to find out what the businesses plan of action should be and what they should do next.

I plan to conduct a S.W.O.T analysis on Cadbury as a business evaluating their strengths and weaknesses, opportunities and threats.

STRENGTHS

* Advertising

Cadbury proves to be exceptional at producing effective advertising campaigns. The most memorable one, I believe is the Gorilla campaign. The advert was so simple yet so effective and got the world talking more about Cadbury. Their weekly sales rose by 9%

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