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SWOT Analysis for Coca Cola

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Introduction

Name: Hannah Clark - Year/Group: BTEC National Diploma in Business (Finance) - Lecturer: Helen Parker Unit 40 - Investigating International Business SWOT Analysis for Coca-Cola Strengths * It is the world's leading brand of soft drinks It has a very well known brand across the world. The business is valued at around $67,000 million which ranks far ahead than its competitor Pepsi which is valued at $12,690 million. Coca Cola also own a wide range of different brands such as, Oasis and Relentless. They also started to introduce extensions on their original products e.g. Vanilla Coke, Cherry Coke and Coke with Lemon. * It has a large scale of operations Coca-Cola has revenues over and above $24 billion. They are the biggest producer, distributor and marketer of non-alcoholic drink concentrates and syrups in the world. They have been making and selling their drinks since 1886 in the US. Currently they sell their products in 200 different countries across the world. ...read more.

Middle

The chemicals that were found in the pesticide could cause serious health problems, such as: * Cause Cancers * Damage the nervous and reproductive systems * Reduce bone mineral density This made Coca-Cola's brand image badly damaged and would make people not want to buy their products. This could also have had an unfavourable impact on their growth on their products in international countries. * Slow performance in North America The performance in North America was not strong at all. This part of America counts for 30% of total revenue for Coca-Cola so there needs to be a better performance in North America for the company to improve. The sale of cases went down by 1% because of weak sparking drink trends and also the decline in the warehouse-delivered water and juice companies. * Decline in cash from operating activities The cash flows from operating activities decrease by 7%. Net cash provided by operating activities was at $5,957 million which was a drop from the year before which was at $6,423 million. ...read more.

Conclusion

A few of the companies that are threats to Coca-Cola are: * Pepsi * Nestle * Cadbury Schweppes * DANONE * Kraft Foods Factors that can affect the company's business can be. Advertising, pricing, sales promotion programs, product innovation, and brand and trademark development and protection. The competition could also affect Coca-Cola's market share and revue growth rates. * Dependence on bottling partners Most of Coca-Colas business comes from them selling concentrates and syrups to other companies to makes the drinks. They depend on partners to bottle their drink. 83% of its worldwide unit case volumes were produced and distributed by bottling partners which the company did not have any controlling interests. Website I used: http://www.scribd.com/doc/9995196/Swot-Analysis-of-Coca-Cola Conclusion Overall I found out that coca cola is a good business even in the recession. I found out that the business is valued at $67,000 million which is quite a lot ahead of their competitors Pepsi. They managed to change their weaknesses into strengths and their threats into opportunities. I think that Coca-Cola will always do really well as a company even in bad financial climates. ...read more.

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