• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

SWOT Analysis for Coca Cola

Extracts from this document...

Introduction

Name: Hannah Clark - Year/Group: BTEC National Diploma in Business (Finance) - Lecturer: Helen Parker Unit 40 - Investigating International Business SWOT Analysis for Coca-Cola Strengths * It is the world's leading brand of soft drinks It has a very well known brand across the world. The business is valued at around $67,000 million which ranks far ahead than its competitor Pepsi which is valued at $12,690 million. Coca Cola also own a wide range of different brands such as, Oasis and Relentless. They also started to introduce extensions on their original products e.g. Vanilla Coke, Cherry Coke and Coke with Lemon. * It has a large scale of operations Coca-Cola has revenues over and above $24 billion. They are the biggest producer, distributor and marketer of non-alcoholic drink concentrates and syrups in the world. They have been making and selling their drinks since 1886 in the US. Currently they sell their products in 200 different countries across the world. ...read more.

Middle

The chemicals that were found in the pesticide could cause serious health problems, such as: * Cause Cancers * Damage the nervous and reproductive systems * Reduce bone mineral density This made Coca-Cola's brand image badly damaged and would make people not want to buy their products. This could also have had an unfavourable impact on their growth on their products in international countries. * Slow performance in North America The performance in North America was not strong at all. This part of America counts for 30% of total revenue for Coca-Cola so there needs to be a better performance in North America for the company to improve. The sale of cases went down by 1% because of weak sparking drink trends and also the decline in the warehouse-delivered water and juice companies. * Decline in cash from operating activities The cash flows from operating activities decrease by 7%. Net cash provided by operating activities was at $5,957 million which was a drop from the year before which was at $6,423 million. ...read more.

Conclusion

A few of the companies that are threats to Coca-Cola are: * Pepsi * Nestle * Cadbury Schweppes * DANONE * Kraft Foods Factors that can affect the company's business can be. Advertising, pricing, sales promotion programs, product innovation, and brand and trademark development and protection. The competition could also affect Coca-Cola's market share and revue growth rates. * Dependence on bottling partners Most of Coca-Colas business comes from them selling concentrates and syrups to other companies to makes the drinks. They depend on partners to bottle their drink. 83% of its worldwide unit case volumes were produced and distributed by bottling partners which the company did not have any controlling interests. Website I used: http://www.scribd.com/doc/9995196/Swot-Analysis-of-Coca-Cola Conclusion Overall I found out that coca cola is a good business even in the recession. I found out that the business is valued at $67,000 million which is quite a lot ahead of their competitors Pepsi. They managed to change their weaknesses into strengths and their threats into opportunities. I think that Coca-Cola will always do really well as a company even in bad financial climates. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Accounting & Financial Management section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Accounting & Financial Management essays

  1. Sources Of Finance

    The partnership would then have to plan for the future survival of the company financially when the overdraft has been used for example can the business afford to pay the agreed amount back in the long term?, what would happen if the interest charges did go up can the business afford it?.

  2. A2 Business CourseWork

    the business and this will in turn lead to a higher NET profit, and once again the stakeholders will receive bigger returns. The stakeholders will have had to have seen an incentive for themselves to approve ideas, and in most cases it will be themselves getting more money.

  1. Sainsbury's Ratio Analysis

    not find difficulties meeting debts that need to be paid in the near future. But it should be between 1.5 and 2.0, so that Sainsbury's can be sure of it can pay its liabilities and higher than 2.0 would not be good as the money could be used elsewhere to improve the business.

  2. Financial Ratio Analysis.

    Choosing the right accounting method can make the difference between an accurate reading of Profit & Loss and a conceptual figure that leaves a non-financial person without a clue. Accounting can also make the difference between knowing when the business has sufficient cash flow in the bank to cover an expense and when it does not.

  1. Break even analysis

    machine hours), maintenance and certain labour costs. Semi-Variable Costs Whilst the distinction between fixed and variable costs is a convenient way of categorising business costs, in reality there are some costs which are fixed in nature but which increase when output reaches certain levels.

  2. Analyse the impact of the economic environment of business performance.

    Option three: Investing in Whitbread Shares Barry has always wanted to invest in the stock market. He is thinking of Whitbread PLC which includes Pizza Hut, David Lloyds Leisure and Travel Inn amongst its portfolio. If she was to choose this option she would have to look at what the share value was at the period in the potential investment.

  1. ratio analysis

    This shows that for every �1 invested in net assets, �3.99 and �1.12 were generated. Because both of them are airline companies, there is often a heavy investment in fixed assets, which leads to the ratio being generally low. In addition, the stock turnover is very low which is at

  2. The maintenance of accurate records supplies the company with the financial data that assists ...

    in cash, by cheque, debit or credit card, in most of the cases a receipts can be issued for the amount paid. A credit sale is when the payment is made after 30 days on the purchase date. A sale is recorded in the profit and loss account and a debtor on the balance sheet until settlement.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work