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SWOT Analysis for the Mahal Palace Hotel, Mumbai

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________________ T aj Mahal Palace, Mumbai opened in 1903, has created its unique history. It has been the perfect host for Maharaja’s and Princes to various Kings, Presidents, CEO’s and Entertainers. The Hotel is an architectural wonder and brings together Moorish, Oriental and Florentine styles. The superb view of Arabian sea, the hotel has become a gracious landmark of Mumbai city, showcasing contemporary Indian influences along with beautiful vaulted Artistries like alabaster ceilings, onyx column’s, graceful archways, hand-woven silk carpets, crystal chandeliers, a magnificent art collection, an electric collection of cantilever stairway. The Taj Mahal Palace has 565 rooms with 46 suits and 11 restaurants. The cost of construction of the hotel was £250,000 (£127 million today). Restaurants 1. The Zodiac Grill 2. Wasabi by Morimoto 3. Golden Dragon 4. Masala Kraft 5. Souk 6. Shamiana 7. Sea Lounge 8. La Patisserie 9. Harbour Bar 10. Starboard 11. Aquarius Palace Lounge Business Centre Fitness Centre Taj Salon Concierge Leisure 1. Taj Luxury Yacht 2. The Elephanta Cruise 3. The Arabian Nights Fantasy Cruise 4. The Twilight Cruise 5. The Mumbai Harbour Cruise 6. ...read more.


2. Sales Promotion: Media and Non Media marketing communication are employed for a pre-determined, limited time to increase consumer demand, like ex-coupons, trade show, complimentary stay, air miles, etc. 3. Corporate image: Because of the corporate image of the Taj Mahal Palace, Mumbai and its reputation consumers are willing to buy the products from the group. 4. Increased Number of Restaurants: Taj Mahal Palace, Mumbai have increased number of restaurants leading to divert more guests towards them. 5. Travelling Websites: Taj Mahal Palace, Mumbai having tie ups with number of travel websites helps to promote their products 6. Demand Supply Gap: The Palace is facing a mismatch between the demand and supply of rooms leading to higher room rates and occupancy levels. 7. Government Support: With the help of government giving importance to tourism and willing to spend towards the development of the industry. The Hotel is able to get consumers, which have helped them to increase the business. 8. Its Effective and Efficient management techniques and staff. 1. Branding: The biggest weakness with Taj is branding, i.e. there is a Taj Mahal Palace in Mumbai, there used to be a Taj Garden Retreat in Chikmagalur and there is a Taj ...read more.


2. How Taj Mahal Palace, Mumbai overcome the weaknesses of the hotel that may prevent them to take advantage of the opportunities? 3. How Taj Mahal Palace, Mumbai use their internal strengths to reduce their likelihood and impact of these external threats? 4. How does the management of Taj Mahal Palace, Mumbai plan to overcome the weaknesses that will make these threats a reality? 1. The answer to this matrix can be theoretically explained by translating them into tasks for the Project Plan. 2. The Palace is located in remote area with business dealers, merchants, celebrities, politicians with potential to grow by exploring the location. 3. The recommendation to Taj Mahal Palace, Mumbai management team is to take challenge to revise and utilize the internal factors of its business environment to minimize the negative barriers. 4. The management can only control what is inside the organization through an analysis of both internal and external spheres, to gain maximum benefits and eliminate maximum disadvantages. 1. Cover Page 1. Introduction on company 1. SWOT Analysis Introduction 1. Strengths 1. Weaknesses 1. Opportunities 1. Threats 1. SWOT Analysis on Taj Mahal Palace, Mumbai. 1. Internal 1. External 1. Conclusion Student No. ? 895034 ...read more.

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