• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Swot analysis of Black and Decker.

Extracts from this document...

Introduction

´╗┐SWOT Analysis: B&D is the world?s largest producer of power tools; power tools accessories, electric lawn and garden tools and residential security hardware. The company primarily started as a power tool company but gradually moved from ?garage to the house? after introducing the most successful hand held vacuum cleaner. This allowed the company to purchase the Housewares Division of General Electric?s for $212 million and use its name on its products but till 1987 only. Another acquisition of Emhart Corporation in 1989 gave a tremendous impetus to B&D and not only doubled the revenues of the company but also facilitated the emergence of strong brand. The negative consequence of this acquisition is that it raised the debt levels of the company to 84%. ...read more.

Middle

Strength of the company is enhancement of its brands, in 2009 when due to adverse economic conditions companies decreased their brand support; B&D invested $20 million in its brands by launching various new programs. Thus the company?s strength was its consumer brand value in all other segments except the Professional ?Tradesman Segment Buyers such as the Professional-Industrial segment which viewed B&D as a company offering high quality, differentiated products and excellent services. Innovating new products according to the needs of the countrymen helps the company to work fairly outside US. The company?s 50% of the sales are from outside US. The company has achieved efficiencies of a larger organization with increased size and scale. Weakness The biggest weakness of the company is its Professional Tradesman segment of Power tools division. ...read more.

Conclusion

B&D by taming the weaknesses of its competitor Makita can capture the retailers market such as by offering channel protection and to produce the goods in a slightly different color than Makita. Threat The biggest threat to the company is from its strongest competitors, Makita and Milwaukee which satisfies the consumers a lot and at the same time offers a good baseline options in major categories. The strategy of the company was well planned, even if the company is priced at a premium from B&D; some of the products are priced at a much lower price than the price charged by the company in its home country. The biggest question posed in from of the company is that how the company is a foreign country is able to offer goods at a lower price than B&D to which US is its own nation. The company also faces tough competition from the company Skil due to its strong particular product ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    the new business, for example whether it was entering a new or existing market. These judgements were usually obvious and gave clear results as to what type of business Fabulous Frostings is and how it should enter the market. The validity of the secondary research which I collected was very

  2. PESTLE and SWOT analysis for Tesco.

    Tesco needs to use every opportunity such as well-trained and competent staff in order to have a good customer service and improve their marketing relationship. That may cause managers to ignore the link between the various factors at times managers are not aware that the strengths and weaknesses has a

  1. SWOT Analysis

    bean milk -Grass jelly -Chrysanthemum -Water chestnut -Ice lemon tea -Herbal tea -Longan and red date tea -Winter melon tea -Barley -Sarsi -Fruit tree mango -Fruit tree calamansi -100 plus -100 plus lemon lime* -100 plus tangy tangerine* -100 plus power* -100 plus aqtiv * -Flashy Fruitade # -Groovy Grape

  2. SWOT analysis of Disneyland Paris

    By having these facilities Disney is able to attract more disabled customers into visiting the resort, increasing their sales and revenue, also it will help to increase Disney's already booming reputation. These customers will also feel valued and respected as they are not being discriminated against, and would feel comfortable

  1. PEST is a planning tool which is used by a business to evaluate and ...

    However in the long-term Ginsters will benefit from building a new property as it will mean that they will spend less money on things such as petrol to transfer goods from Cornwall to Bristol, it will also save money on the things they have to do to their transportation things

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    all business with in the industry coincide with the act thus making the said business safe for consumers to visit. In turn shows that customers are looked after and avoid any negative attention surrounding food safety. The employment law for a set minimum wage.

  1. Business plan. The business that I am going to produce is a personalised logo ...

    therefore I can build up the business in my hands, the way I see it to work, although having a partner will benefit me in many ways I think starting the 'PDW' as a sole trader is the best way forward. They have unlimited responsibility for all losses and debts.

  2. Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

    P.E.S.T analysis of ?Excursus? 2.2 Macro Environment Analysis In order to work successfully in a constantly changing environment, the company must continuously monitor the environment. Macro-environment consists of: economic, social and cultural, political and legal, scientific and technological, the natural environment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work