• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Swot analysis of Black and Decker.

Extracts from this document...

Introduction

´╗┐SWOT Analysis: B&D is the world?s largest producer of power tools; power tools accessories, electric lawn and garden tools and residential security hardware. The company primarily started as a power tool company but gradually moved from ?garage to the house? after introducing the most successful hand held vacuum cleaner. This allowed the company to purchase the Housewares Division of General Electric?s for $212 million and use its name on its products but till 1987 only. Another acquisition of Emhart Corporation in 1989 gave a tremendous impetus to B&D and not only doubled the revenues of the company but also facilitated the emergence of strong brand. The negative consequence of this acquisition is that it raised the debt levels of the company to 84%. ...read more.

Middle

Strength of the company is enhancement of its brands, in 2009 when due to adverse economic conditions companies decreased their brand support; B&D invested $20 million in its brands by launching various new programs. Thus the company?s strength was its consumer brand value in all other segments except the Professional ?Tradesman Segment Buyers such as the Professional-Industrial segment which viewed B&D as a company offering high quality, differentiated products and excellent services. Innovating new products according to the needs of the countrymen helps the company to work fairly outside US. The company?s 50% of the sales are from outside US. The company has achieved efficiencies of a larger organization with increased size and scale. Weakness The biggest weakness of the company is its Professional Tradesman segment of Power tools division. ...read more.

Conclusion

B&D by taming the weaknesses of its competitor Makita can capture the retailers market such as by offering channel protection and to produce the goods in a slightly different color than Makita. Threat The biggest threat to the company is from its strongest competitors, Makita and Milwaukee which satisfies the consumers a lot and at the same time offers a good baseline options in major categories. The strategy of the company was well planned, even if the company is priced at a premium from B&D; some of the products are priced at a much lower price than the price charged by the company in its home country. The biggest question posed in from of the company is that how the company is a foreign country is able to offer goods at a lower price than B&D to which US is its own nation. The company also faces tough competition from the company Skil due to its strong particular product ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    go every five weeks or that they have never been in their entire life, these two answers are very different and could effect decisions which the business needs to make. When performing the SWOT analysis I felt that the information collected had the potential to be biased, however, I attempted to remain impartial in order to gain more valid results.

  2. PESTLE and SWOT analysis for Tesco.

    analysis to help them to meet the business subjective, PESTLE analysis contain different factors that help Tesco to be successful ; for example the Technological factors may give Tesco an idea to be up-to-date with the latest technology which include products like Playstaion 3 , machinery such as self service machine and the club card.

  1. SWOT Analysis

    However, F&N Company has a product-mix width of seven lines. It shows that F&N Company has varied product lines as compared with YHS Company. In table above, it also shows that the length of the product mix of YHS Company has nineteen items.

  2. SWOT analysis of Disneyland Paris

    This is important in showing Disneyland cares and caters for their customers who have a disability, thus showing they cater for a variety of people. Some of the facilities that are available around the parks include; wheelchair rental, specially adapted toilets and designated rooms etc.

  1. PEST is a planning tool which is used by a business to evaluate and ...

    money on building and kitting out their new property with machinery to do this and the money it costs to buy or built the new property. This means that Ginsters will not be meeting their aim to maximise profits as they will be spending all their profits on the new premises.

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    Environment friendly products. +2 +2 +4 With the introduction on environmental friendly products and services with in leisure industry, the said establishments can gain a positive reputation and also bring down their cost of non-environmental friendly products and services. Legal Influence on industry (A)

  1. Business plan. The business that I am going to produce is a personalised logo ...

    The job variety may become a problem within a business of a sole trader, you can end up doing everything from managing sales, marketing, doing the banking to making the tea so in the future life of the business the option to take on a partner to help along with

  2. Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

    P.E.S.T analysis of ?Excursus? 2.2 Macro Environment Analysis In order to work successfully in a constantly changing environment, the company must continuously monitor the environment. Macro-environment consists of: economic, social and cultural, political and legal, scientific and technological, the natural environment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work