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SWOT analysis of Disneyland Paris

Extracts from this document...

Introduction

Effective Customer Service High quality effective customer service is key objective to any business/organisation being successful. I have researched into why this would be necessary for a company such as Disneyland Paris. Disneyland Paris need to provide all its customer with high quality, effective customer service this can be done by training all employees to a high standard including how to be polite, courteous, helpful, have good interpersonal skills and be well presented and look approachable. If Disney was able to provide this level of customer service, it would keep their customers calm, relaxed and free to enjoy their trip, they would also feel secure and valued which is likely to result in repeat custom, this would then help to increase sales within the resort therefore revenue, as a result Disney may receive a boost in their reputation from being able to effectively satisfy the need and wants from its customers. If they were not able to provide high quality, effective customer service this would have the opposite effect and may lead potential customer to choose a threatening theme park to Disneyland Paris, losing the business money and decreasing it's revenue, repeat customers and share in the market. Disneyland Paris has a mission statement this is 'To bring families together and create the world's most magical smile!' This mission statement is essential to Disneyland as it gives them something to stride towards and achieve. If a business or organisation did not initially set specific aims and objectives they may be less motivated to better themselves. However if the mission statement, aims or objectives set are too simple and easy to achieve by Disney, they may not seek to improve or go further in achievement as a whole. This mission statement is the key to success within the business as other competitors to Disney are constantly modifying and improving to satisfy their customers, therefore customers could visit them theme parks or attractions instead of Disneyland Paris resort. ...read more.

Middle

The final strength I have identified for Disneyland Paris is they offer and provide a variety of exclusive offers and promotional package deals. These deals and offers are accessible to a range of people who are thinking about visiting the Disneyland Paris resort, catering for most customer types. Below I have included the types of offers Disneyland are currently providing and promoting: Save up to 30% off your hotel, park tickets and now even transport with selected partners For arrivals from 9th January 2011 to 7th November 2011 on a minimum stay of 2 night/3 days this package includes: * Accommodation * Tickets to both Disney Parks each day * Breakfast in your selected hotel * AND 30% off transport with either Eurostar, Flybe or P&O Ferries This package is most likely to benefit people of the lowest income who want to visit the Disneyland resort, as it offers a large discount off the total cost of the visit as long as they visit between the selected times which are usually off peak. Another deal Disney is offering is: Kids under 12 stay and play for FREE For arrivals starting 1st January through to 5th April 2011. This type of deal/offer would suit those families with slightly older children, and are looking for a quick, last minute deal. This would attract those customers who may have little disposable income and want a quick get-away. By Disney having these different offers available to customers it would help to boost sales therefore revenue for Disney as it is enabling customer from all socio-economic groups and family sizes are able to receive some form of discount or offer therefore visit the resort. This is offering good customer service by opening the offers to a variety of potential customers thus increasing the customer satisfaction received. Disney has similar deals and offers available on a regular bases, drumming up potential for repeat and loyal customers. ...read more.

Conclusion

This could then boost the company's reputation and make local residents happier therefore proving better customer service. Another weakness that was highlighted for Disneyland Paris was how expensive the food was to buy. Therefore I recommend that Disneyland Paris negotiate with there food establishments to decrease their prices or provide promotional/special offers for large parties including schools, this could also apply for peak times are the park. This would offer customers with more efficient customer service and achieve a higher customer satisfaction which could then lead to an increase in Disney's reputation. A further recommendation which could then increase the efficiency of customer service provided would be for Disney to look and compare with their European competitors. I have identified that the Disneyland Paris Resort have a limited number of big thrill rides especially in the Walt Disney Studio's park aimed primarily for young adults. The Disneyland Paris resort only has 5 thrill rides compared with the major UK competitor Blackpool Pleasure Beach which has 10 double that of Disney's, therefore by designing, building and developing more rides this would then provide customers with better satisfaction therefore increasing their reputation. This could then attract more visitors to the park increasing Disney's sales and potentially revenue. A final recommendation to help increase the level of customer service given to all visitors would be to improve the waiting times for rides and attractions in the resort. Another way in which they could do this apart from fast passes would be to provide signs stating how long it will take to get onto the ride from the position the customer is currently at, this would make customers feel more valued as they are then given the option whether they are prepared to wait in the queue or try again later. This would make some customers more satisfied and could increase Disney's reputation from good word of mouth being spread. This could then lead to more visitors to the park boosting the number of sales and potentially revenue for Disney. ?? ?? ?? ?? Unit 5 Strand B 35 Heather Scholes ...read more.

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