• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

SWOT Analysis of Ryan Air

Extracts from this document...

Introduction

SWOT - Analysis Strengths: * Ryanair have a well established brand which has been around for the last 14 years. With the help of low airport charges, and upto 94% of their booking being on the internet they are able to offer their customers with low air tickets. All of Ryanair's fleet are boeing aircrafts which saves on maintenance and training; and the aircrafts are highly utilised which increases the revenue from the asset further. ...read more.

Middle

As being 1 of the competitors in its markets, Ryanair have limited any further growth due to having a niche market. Even though Ryanair have a well established business, their workforce do tend to lack in people skills which is the forefront for their business when dealing with customers. Ryanair's low cost airlines are highly dependant on low business costs. Opportunities * Ryanair have highly been focused in the European sector, with new countries coming under the EU belt Ryanair have the opportunity to also target these new countries. ...read more.

Conclusion

In the low budget market, customers are highly price conscious and so an increase may deter customers from the company. Easyjet are seen as a major competitor for the company and sometimes they both take ruthless decisions to attack one another's pricing; it would be a good idea for both to work together. Ryanair could also to some extent be dependant on the economic climate as a boom could deter business from them and a slump could refer business to them. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Strategic Analysis of Woolworths

    2.1.2(b) Sociocultural influences The recent change in the sociocultural shift has been the greater number of people with high disposable incomes into central business districts (Hill, Jones & Galvin, 2004, p. c49) seeking for more convenient stores. After analyzing this external driving force, Safeway Supermarket set up a strategy

  2. Business Studies Company Profile

    BMW AG established the Herbert Quandt Foundation to mark the 60th birthday of its principal shareholder. The Herbert Quandt Foundation quickly became a large supporter of transatlantic exchange of ideas. 1970 A new subsidiary BMW Kredit GmbT was set up to overlook and finance the business transactions of both the company itself and its dealers.

  1. Applied Business Studies

    Another rule for making the analysis successful is that the analysis should distinguish between where the business is today, and where it could be in the future. A SWOT analysis should always be specific and a business should always apply SWOT in relation to their competition.

  2. Marketing analysis of Marlboro cigarettes

    Sufficiency: For a market segment to be worthwhile target it must consist of sufficient number of people to warrant tailoring a product or promotional campaign to its specific needs or interests. Study by the American Center for Disease Control and Prevention found that, of all the student smokers, 41.8% of

  1. Heinz Marketing. Swot, Pest And Five Forces Analysis.

    to make the best of these opportunities as they already have some presence in these markets. Brand Name: Heinz has made a creative partnership with Walkers Crisps to launch Heinz Tomato Ketchup Flavor Crisp. As Heinz has a good reputation for good quality traditional products they should try and look

  2. Tesco SWOT Analysis

    Opportunity to sell local goods in global countries such as Pakistan. For example crops grown in Pakistan they can sell them. Enter new Asian market- expand stores in countries like India and Japan as they have already got a store in Pakistan.

  1. Business Environment SWOT Analysis for a pizza restaurant.

    Not so many branches 2. There is not a delivery option 3. The menu is based basically on pizzas 4. The pizzas are only one size 5. The options of organic home made lemonade or organic wine are not pleasant for all customers 6.

  2. McDonalds SWOT analysis

    The new ?formats?, McCafe, having Wi-Fi internet links should help in attracting segments. Also installing children?s play-parks and its focus on educating consumers about health, fitness. International expansion into emerging markets of China and India. This will offer a lot of business due to the dense population.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work