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SWOT and Pestel analysis for Carlton Forum leisure centre

Extracts from this document...

Introduction

STRATIGIC REPORT ON CARLTON FORUM. Contents page. Page. 1.1. Executive summary 1 2.1 External analysis. 2 2.2 Pestle analysis. 2 2.2.1 Politics. 2 2.2.2 Economics. 3 2.2.3 Social. 3 2.2.4 Technology. 3 2.2.5 Legal. 4 2.2.6 Environment. 4 2.3. Influence matrix. 5 2.3.1 Politics. 5 2.3.2 Economics. 7 2.3.3 Social. 8 2.3.4 Technology. 11 2.3.5 Environment. 13 2.3.6 Legal. 14 2.3 pestle summary. 16 2.4.1 Negative influences 16 2.4.2 Positive influences. 16 3.2 Industry analysis. 17 3.2.1 Industry definition. 17 3.2.2 The nature of the environment. 17 3.3 Porters forces. 18 3.3.1 Threat of new entrants. 18 3.3.2 The treat of substitution. 18 3.3.3 The power of buyers. 19 3.3.4 The power of suppliers. 19 3.3.5 The current competition. 20 3.4 Carlton forum industry. 21 4.1 internal analysis. 22 4.2 life cycle. 22 4.3 McKinseys 7S's. 23 4.3.1 Strategies. 23 4.3.2 Structure. 23 4.3.3 Systems. 23 4.3.4 Skills. 24 4.3.5 Staff. 24 4.3.6 Style- Leadership. 25 4.3.7 Shared values. 25 4.4 Resources and capabilities. 26 4.5 stakeholders analysis. 29 4.5.1 Customers. 29 4.5.2 Schools. 29 4.5.3 Gedling borough. 30 4.5.4 Nott's county council. 30 4.5.5 Staff. 30 4.5.6 People living in the area. 30 4.5.7 Tax payers. 30 4.5.8 Government. 30 5.1 SWOT analysis. 31 5.2 SWOT summary. 32 5.4 Key issues. 33 5.5 Conclusion. 34 Reference. 35 1.1 executive summary. The purpose of this report was to provide an outline from which to look upon to locate the most feasible explanation and plan on which to tackle to current problems that Carlton forum are facing. With the use of this report locating the gaps within the business shouldn't be difficult thus helping to put the business on the right path to grow and progress. This report examines every aspect of the business from the environment to the resources that's available. The method that I used for the internal analysis of the business was pestle and influence matrix, this helped to examine the current condition of the economy in which Carlton forum is operating under. ...read more.

Middle

3.3.2 The treat of substitution. A threat of substitution exists when a products is substituted for other products within the industry (Porter. 1997) * Although businesses can offer the same product and services within the industry, they can't off the same low prices and service as Carlton forum. * In connection with local schools, which help bring in business. * Offers products and services for the community not a profit made business. 3.3.3 The power of buyers. * Has no moving cost to move to another facility. * With the economy condition and access to the internet people have access to compare price. * Private companies can off price match and promotions more easily the Carlton forum. 3.3.4 The power of suppliers. The factors that influence buyers power are similar of those that influence supplier powers, they just act in the opposite direction. (Williamson et al. 2004) * Plenty of suppliers due to the current economic condition. * Suppliers will do what is needed to secure the deal, thus giving no power over customers. * There are many substitutes for equipment. * 3.3.5 the current competition. * JJB has recently opened within the geographical location of Carlton forum, also redhill leisure centres is close by. * Competitors putting on promotions to direct business from surrounding businesses and bringing them to their facility. * A lot of time and paperwork goes into putting on promotions or price changes and this takes time away from other important roles, also the notion to put on promotion or price change and be rejected. 3.4 Carlton forums industry. When trying to identify what industry the business of interest is in the most helpful way to determine this is to identify what sort of people us the business, what benefits it provides, the business's values and what products and services the business provides. Carlton forum has all kinds of people in its establishment, they are just members of the public. ...read more.

Conclusion

a weakness it also makes as a great opportunity to bring in more revenue especially with funding cuts, repairs and the outdoor pitch at a 50%. This can help bring Carlton forum out of decline and help them back on the track of growth. * Funding cuts are a major issue with every business operating within the public sector, it has affected a lot of aspect of Carlton forum with redundancy and repairs that need to be done, which isn't possible. This treat is a big problem, although they can't address this directly they needs to be some changes to ensure that this don't put the business out of business. * The opportunity to have their own website is an opportunity that can't be missed as this can help better inform potential customers. It could provide activities list for activities only at Carlton forum, provide pictures of the facilities. Also could put customers testimonial to prove quality of service. This has presented itself to be a great weakness and a great opportunity. * A big threat that needs to be addressed is the leadership style, to ensure that the business doesn't carry on decline the leadership style needs to change. This is due to the nature of the business, it needs a fight someone who can take charge and lead. * With the recent opening of JJB it has seen a 50% loss in customers, the promotional paperwork policies needs to change as this won't cut it to keep up with businesses in the area that put on promotions or price changes. 5.5 conclusion There are many gaps within the business that once filled can help the progression of Carlton forum. With the key issues identified this can in turn help the business in locating the problems and turn the business around and help build a great reputation for Gedling borough and the community, which in turn will help Carlton forum to provide upstanding service and experience. ?? ?? ?? ?? 1 | Page ...read more.

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