• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tesco - find out are they meeting these aims and how they meet these aims. Through the investigation I will compare their cost with other supermarket, their store environment, their staffs' skill, services and their products' quality.

Extracts from this document...


Introduction Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage. Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations. To achieve customer satisfaction, an organisation has to provide high quality products and also provide a excellent customer service. When the service and product that the company provided is good, they can obtain customer loyalty. The customers will go again and again and would probably tell their friends. In return, the company can gain lot of customers. Moreover, by this mouth promotion, the reputation of the organisation can be enhanced. And this organisation will soon achieve an increase in market share and profit. Aims of investigation Tesco is aim to provide the best possible value for their customers' money. ...read more.


Therefore, kids or baby can sit down on the trolley and shopping with their mother or family. Tesco also has kids trolley, which is a small trolley for kids to shopping. So, the kids can also do their own shopping and will not feel boring. For disables: there have special trolleys for disables people in Tesco, which can connect to the front of wheel chair. Therefore, disables people can do their shopping easily with their wheel chair. Tesco also will sent staff to help hand crippled customers. 2. Car park Tesco have a large and clean under roof car park, which is secured and ticketed. There have a car cleaning service inside the car park; it is convenience for their customers to clean their car. The car park also have some special area for disable' vehicles. Therefore, disables can easy to find a place to park their car. 3. Health and safety Tesco keep their shopping area very clean and tidy. All of their products are on the shelve tidily, and they separate their products into different groups with instruction. Therefore customers can easy to get the products they want. Tesco have security guards at the entrance to protect the shop and customers, they make sure that all customers in Tesco are shopping in a safety place. ...read more.


This Act states that manufacturers must produce goods on a certain safety level and that traders cannot sell unsafely products. It also prohibits traders to give misleading information about their sale prices. It is a criminal offence if find that a trader breaches any of the rules in this act knowingly. There are civil laws and criminal laws. If it is a criminal law and found guilty may face a fine or imprisonment. Supply of Goods and Services Act 1982 This Act covers the sale of goods, services and the hiring of goods. If a customer is dissatisfied about a service which he had bought, he cannot be returned to the trader, so this Act are specially protects the consumer in buying a service. This Act allows consumers to ask for a refund or compensation for any loss or damage caused by a faulty service. The Advertising Standards Authority (ASA) The Advertising Standards Authority is a voluntary body set up to monitor advertising in the UK. It is responsible for making sure that advertisers conform to the British codes of advertising and sales promotion practice. They state that advertisements must be legal, decent, honest and truthful and must not cause grave or widespread offence. Advertisements which are referred to the ASA, often by members of the public, will not be handled by the media. The ASA, therefore, has the power to ensure that the code is upheld by the advertisers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. External and internal environment analysis of British Airways.

    Moreover, many airplane companies would like to use the Global Airline Inventory Network(SM), which is supplied by Boeing Company. With the rapid development of technology, airline companies now are forced to adopt technology into in-flight services. For example, British Airways have started to provide in-flight Internet services.

  2. For my business report I am investigating the Co-op erative society supermarket.

    As it is located on the high street of Welling in a very prominent position it is very noticeable and can be easily found. HISTORY OF HOW CO-OP ERATIVE SOCIETIES BEGAN Co-op erative societies started in the early 1760s by a group of 28 or so British reformists with a dream to overthrow capitalism and change history.

  1. How could Asda meet all of its customer needs?

    on the business and the direction its heading in * The provision of credit facilities * The delivery of goods * Interactive shopping ? ?Services Asda offer In Asda's most recent mission statement it says; "Whenever you are ten feet away from a customer you must greet them and ask them if they need any assistance."

  2. McDonald's Investigation - Action Plan.

    McDonalds franchises employ over 18,000 people and McDonalds as a company 50,000. McDonalds are a private limited company with franchises nearly all over the world. Some of the McDonalds aims and objectives are to open an outlet in every town high street that can maintain one in the UK.

  1. Ao1 : aims and objectives

    The aims and objectives are important to all businesses including Tesco as they can predict their outcome of the business over the coming years. It is important to the business as it gives a clear idea of what they have achieved and what they can do to ensure they are successful.

  2. In this assignment I am going to produce a detailed business report on a ...

    > Price cutting - a business should give discount to attract more customers and within the range that their customers are wiling to pay. Businesses have different types of policies to increase its market share: * Increase production, so as to lower costs and thus lower selling prices.

  1. Business Aims and Objectives.

    They aim to make their market share bigger than 8%. * Retailing service. Tesco continues to produce new products and services to bring in more custom to make the business better and bring in more success. They also questionnaires to help them to analyse their customer's trends and see which food, non food and services the customer needs.

  2. My aim is to research and produce a formal business report on my the ...

    This could best be done by contributing small, regular sums which would be used to finance shops that would sell a basic range of goods to its members and the profits used to finance a range of unemployed manufacturers to produce a wider range of articles.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work