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Tesco operations on American soil. Tesco has been studying the US market for the past two decades. It conducted live experiments with research workers living with families in US to understand their habits on buying products.

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Introduction

Tesco operations on American soil Table of Contents 1. Introduction to US operations 3 2. Current trends in retail industry in US 3 3. Scope of Tesco in US 3 4. Future trends in retail industry in US 3 References 3 1. Introduction to US operations Tesco has been studying the US market for the past two decades. It conducted live experiments with research workers living with families in US to understand their habits on buying products. It was a challenging venture for Tesco with few other retail business based in UK having failed in their ventures in US. ...read more.

Middle

The current retail industry is worth more than $4 trillion. Measured in terms of revenues the US market is certainly the largest in this planet. So the opportunities are plenty for a new retail chain to establish itself in this market. The competition from existing established retails giants such as Wal-Mart has to be considered seriously before considering the entry to this market. 3. Scope of Tesco in US The success of Tesco will depend on developing a new recipe which is unique and separate it from the current retails business in US. ...read more.

Conclusion

Tesco is expecting this concept which is new to US to be successful in generating profits from the third year. 4. Future trends in retail industry in US The future of the retail industry will be deeply connected to the development of technology. Internet purchasing is gaining significance. Nowadays it is even possible to do the shopping with a mobile phone. Retail industry has to adapt to these changes to have long term survival. In addition environmental sustainability is becoming more of a concern for the consumers. Organic products and eco-friendly goods and packaging have become the latest requirements of consumers. Retail business has to grow to accommodate these needs for them to attain as well as to sustain the essential competitive advantage in the industry. ...read more.

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