• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tesco's Aims - SMART and PESTLE analysis.

Extracts from this document...

Introduction

Tarik Kerim AS Applied Business Unit 1 Investigating Business Introduction: Tesco’s core UK business is significant within the group as it has over 300,000 employees and exactly 2,979 stores with a revenue of £42,248m from 2011/2012. The place where the vast majority of the profit comes from are the UK stores where 60% of all the profits are made, this could be because Tesco started off as a UK company so which means there are more stores around the UK. Also Tesco’s has various different formats as they now have Tesco Express, Tesco One Stop, Tesco Metro etc. The company started off in 1924 and now have a widest range of food and have their own brands of food. The reason for Tesco being so successful is that they have gradually gained mutually beneficial and long term partnerships with various suppliers, this gives them the competitive edge. Although competition is fierce, Tesco’s results have a sustainable and efficient supply chain which means there is a guaranteed supply of items in store for all customers (supplier certainty). This gives Tesco’s the boost to invest in new and improved products In April 2012, Tesco announced a £1billion commitment for the year 2012/13 to improve the shopping experience for customers. ...read more.

Middle

Some of the examples of growth of the retail services are tesco mortgages, insurance and loans 5. To put our responsibilities to the communities we serve at the heart of what we do : A fifth point to the Tesco strategy was added in 2007 to be able the ?underpin? the commitment they had to the community, this was updated slightly in 2011. The update was that they emphasised their responsibilities in those areas, this created the goal for their responsibility towards the UK customers. SMART Objective : Expand on the strategy again by gathering more detailed and specific commitment feedback from 30 randomly selected customers from each Tesco store. Using the information recieved, choose which areas had weaknesses and update them to satisfy the customer needs by the end of 2013 depending on what the improvements consist of. Explanation : Tesco made their aim to emphasise their responsibilities towards the customers and leave them with a quality value service. 6. To be a creator of highly valued brands : Tesco has vastly improved from the beginning to once having a few small UK stores, to the Tesco logo being a popular world-wide business. Tesco own brand is made appealing to customers all over which gives them high quality products at competitive prices. ...read more.

Conclusion

Automation : Machinery that is operated solely by computers, this reduces the price of production and increases the quality. Technology incentives : Legal Influence to the companies costs and operations, also the demand toward a certain product on the market. These factors will include ? Employment Law : This protects employees from abuse/torment from employers) Health and Satefy Law : This protects the health, safety and welfare of the general public) Consumer Law : Focuses on giving protection to the consumer when buying a product, they are designed to ensure fair competition and free flow of truthful information) Anti-trust Law : This is what makes businesses compete fairly, they are also referred to as ?competition laws?) Environmental These refer to the more weather related aspects such as climate changes and general weather. In the modern society, climate change is an important factor to companies and organisations as they are restructuring their operations to give them space to be able to innovate and build on being an environmentally friendly business. Value System : A set of values created by a person or organisation to guide its behaviour in all situations. Management Structure : Certain methods created in which the management of a company is organised, this helps businesses to hit their business aims. e.g. (become an environmentally friendly institute. Research Development : Gathering new knowledge on products and services and creating a better product or service that will fill the markets needs. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    Objectives In order to fully fulfil their aims Tesco have a number of objectives which they have divided into 5 main categories's including: customer, community, operations, people and finance. Tesco's main objectives are: * Maximise Profit (Finance) * Provide and interesting job for staff (People)

  2. Marked by a teacher

    Frederick Taylor's and Elton Mayo's theories applied in companies - McDonalds and Tesco.

    4 star(s)

    McDonald's have a strong tradition of training that is consistently applied to everybody in the business starting at crew level because they know its prominence to the bottom line of their business operation. All staff regardless full or part time workers , hourly paid workers, supervisors or managers have to under go a compulsory restaurant training.

  1. Marked by a teacher

    Business Culture & Strategy Analysis Of JD Wetherspoon

    4 star(s)

    2.3.5 "Business strategy" and "strategic choice" The business strategy is including: Overall Low-Cost Provider Strategies, Broad Differentiation strategy, Best-cost Provider Strategies and Focus strategy. Finally, JD chooses the focus differentiation strategy in 21st century.

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    Brand Providing a recognised positive brand. reputation Create an respectable reputation in which the community can be proud. Leadership style Capable of running the business but not maybe to turn the declining business around. Development Apply development to leadership style, thus having the capability to turn the declining business around.

  1. Virgin Atlantic PESTLE analysis.

    With the average rate of 128 places from virgin Atlantic taking off every day they have to pay also every time that plane lands as well as them having their permant landing slots at Heathrow airport. The government also have an influence on Virgin Atlantic because the government will tax a percent of Virgin Atlantic`s profit.

  2. SWOT Analysis

    As a result, drivers and other people can be attracted and recall to the product. * 7.2.2 Sales Promotions YHS Company should engage more promotions in different areas which are suburb area, housing area or even supermarkets. It should hold promotions to promote the entire beverages but not the new products.

  1. (P4) Describe the Functional Activities and the Independencies of Tesco Plc and Coleraine Borough ...

    This department works horizontally across Tesco Plc. This means rather than the department working by itself, Its purpose is to insure all computer systems and hardware are operating functionally in each other department. The purpose of this department is to; * Support other business functions * Provide specialist IT support * Manage computer functions * Troubleshoot computer problems e.g.

  2. Tescos - types of stores, services offered and the people who worked there.

    From this point Tesco knows that its internal customers want four things from them at Tesco: * To be treated with trust and respect. * A manager who helps staff when needed. * An interesting job. * An opportunity to get on.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work