• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tesco's Aims - SMART and PESTLE analysis.

Extracts from this document...


Tarik Kerim AS Applied Business Unit 1 Investigating Business Introduction: Tesco’s core UK business is significant within the group as it has over 300,000 employees and exactly 2,979 stores with a revenue of £42,248m from 2011/2012. The place where the vast majority of the profit comes from are the UK stores where 60% of all the profits are made, this could be because Tesco started off as a UK company so which means there are more stores around the UK. Also Tesco’s has various different formats as they now have Tesco Express, Tesco One Stop, Tesco Metro etc. The company started off in 1924 and now have a widest range of food and have their own brands of food. The reason for Tesco being so successful is that they have gradually gained mutually beneficial and long term partnerships with various suppliers, this gives them the competitive edge. Although competition is fierce, Tesco’s results have a sustainable and efficient supply chain which means there is a guaranteed supply of items in store for all customers (supplier certainty). This gives Tesco’s the boost to invest in new and improved products In April 2012, Tesco announced a £1billion commitment for the year 2012/13 to improve the shopping experience for customers. ...read more.


Some of the examples of growth of the retail services are tesco mortgages, insurance and loans 5. To put our responsibilities to the communities we serve at the heart of what we do : A fifth point to the Tesco strategy was added in 2007 to be able the ?underpin? the commitment they had to the community, this was updated slightly in 2011. The update was that they emphasised their responsibilities in those areas, this created the goal for their responsibility towards the UK customers. SMART Objective : Expand on the strategy again by gathering more detailed and specific commitment feedback from 30 randomly selected customers from each Tesco store. Using the information recieved, choose which areas had weaknesses and update them to satisfy the customer needs by the end of 2013 depending on what the improvements consist of. Explanation : Tesco made their aim to emphasise their responsibilities towards the customers and leave them with a quality value service. 6. To be a creator of highly valued brands : Tesco has vastly improved from the beginning to once having a few small UK stores, to the Tesco logo being a popular world-wide business. Tesco own brand is made appealing to customers all over which gives them high quality products at competitive prices. ...read more.


Automation : Machinery that is operated solely by computers, this reduces the price of production and increases the quality. Technology incentives : Legal Influence to the companies costs and operations, also the demand toward a certain product on the market. These factors will include ? Employment Law : This protects employees from abuse/torment from employers) Health and Satefy Law : This protects the health, safety and welfare of the general public) Consumer Law : Focuses on giving protection to the consumer when buying a product, they are designed to ensure fair competition and free flow of truthful information) Anti-trust Law : This is what makes businesses compete fairly, they are also referred to as ?competition laws?) Environmental These refer to the more weather related aspects such as climate changes and general weather. In the modern society, climate change is an important factor to companies and organisations as they are restructuring their operations to give them space to be able to innovate and build on being an environmentally friendly business. Value System : A set of values created by a person or organisation to guide its behaviour in all situations. Management Structure : Certain methods created in which the management of a company is organised, this helps businesses to hit their business aims. e.g. (become an environmentally friendly institute. Research Development : Gathering new knowledge on products and services and creating a better product or service that will fill the markets needs. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    * Provide and interesting job for staff (People) * Deliver unbeatable value to our customers (Operations) * Be responsible, fair and honest (Community) * Earn lifetime loyalty of customers (Customer) Tesco monitor their objectives by using a traffic light system as shown in the illustration below: They monitor their performance on a daily basis using this system and employ specialised staff to make sure they are operating efficiently.

  2. Marked by a teacher

    Business Culture & Strategy Analysis Of JD Wetherspoon

    4 star(s)

    Staff can also discuss company issues with visiting Board members like Tim Martin. * Staffs are interacting freely with each other. * There are no barriers preventing communication between groups. 2.2.4 To what extent would the management approach in JD be different in different cultures?

  1. Virgin Atlantic PESTLE analysis.

    business goes into liquidation and the government can't afford to let it too. The boom and bust cycle can also affect Virgin Atlantic as part of the unemployment rates, because as the cycle has its alternating periods of economic growth and contraction.

  2. Unit 9: Marketing Strategy

    However, I now see that the bakery will mainly be used for luxuries like cakes rather than day to day shopping like bread which will still mainly be bought from larger shops and supermarkets. The three qualities which potential customers listed as the most important were friendly service, a location close to home, and the quality of products.

  1. Unit 12 - International Dimensions of Business Task 1

    British Airways are obvious a British based company which has been ever expanding and growing since it's introduction 34 years ago (1974). British Airways is the largest and most successful airline in the UK and is one of the largest in the world.

  2. SWOT Analysis

    Nowadays, soft drinks industry is affected by consumers' rising health awareness to produce healthy and nutritious drinks (Global Market Information Database 2006). Fruit juice and bottled water enjoyed strong growth in soft drinks industry, largely because of this reason. According to Euromonitor International estimates (Global Market Information Database 2006), the

  1. NHS change management

    ill conceived, unjustified, or pose harmful consequences for members of the organization. NHS is not an exception for this, they underwent resistance from employees during the course of change and this can be further explained using the coping cycle (Carnal C, 1986)

  2. Customer Service Analysis Between MacDonald Hotel and Chester Zoo.

    For visitors that have brought their dogs with them on vacation Macdonald hotel are able to accommodate dogs, at the manager's discretion, but in some cases for an extra charge. Guests that have travelled with their cars have the facility of free car parking but mostly limited availability.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work