Tesco are seen as middle quality organisation. They are not cheap alternatives like Aldi and Lidl. They are not like marks Spencer. This is well known.
Opportunities
Tesco get more customers every day. Also Tesco offer training services to people who are interested in working for Tesco. They can open international and build shops in other countries. Special offers and promotions and try and get customers from other companies.
Growth of none food products- they can expand their product range as they have already started fiancé they can continue growing this in the market.
They can work with companies like apple and they can expand their apps they can get new ideas for new apps hoe customers can get more benefits of apps. They can have more links with apple. They expand the financial products such as more banking extra loans low interest rates more credit card, more car and house insurance and app insurance. They can invest more in scientific foods such as GM food. (Genetic modified food expatiation). They can increase their technology products, such as computers, laptops, more app phone, more TV and more technical help giving advice on computers. Computer help. And expand their telephone range. Gas and electric growth such as paying bills in tesco and water bills. Opportunity to sell local goods in global countries such as Pakistan. For example crops grown in Pakistan they can sell them.
Enter new Asian market- expand stores in countries like India and Japan as they have already got a store in Pakistan. The official websites knows the facts that they will be expand their stores in Asia.
Build new hyper market- build large tesco stores with a variety of products. The bigger tesco will be the cheaper they can sell products. Invest more in large stores because at the moment they are little store with less products. When they do build large hyper stores it will be cheaper for customers to buy products.
Merge-Tesco might merge other big supermarkets. Such as Asda and Morrison. This will give them a bigger market. They can also take over smaller shops such as farm foods and obtain more customers this will help them grow.
Threats
Threats are Tesco and Asda may be cheaper than Tesco at offers etc. VAT increased. Weather conditions might affect deliverers and food processing. New laws which Tesco may have to follow and will cost money. Financial crash. Recession this could lead to less sales as customers have lees money to spend on luxuries and may go for cheaper products. Due to terrorist attacks tesco have to make sure customers are safe at all times.
International- as they opened stores in Asia they have Asian competitors that already well know. They have a new set of competitors. Tesco might not obtain customers as they are not used to tesco they prefer other Asian stores. It might not work out for tesco as they have to start from scratch. Threat of terrorist they will need good secretary and good insurance, also nature disasters. E.g. the earthquake in Japan. As they make their building abroad they will have to make sure they use sold brick and solid materials that are earthquake proof. There is lots of regulation when building new stores. The government has set lots of rules to set new store up.
Eating out in the Uk- a lot more families are eating out and getting take away therefore that sales will go down in tesco people will start to spend less on their weekly shopping. As this trend continues sales in tesco will go down. This trend will get worse and worse as years go by. So this will be a threat for tesco. Business lifestyle people want be cooking that much and would prefer take outs.
Premium- as people is getting more money they want to spend the money on top quality. Sales could decrease because people want more quality products. So they would go to wait rose and marks and Spencer.
Planning permission- government have to agree if you can build a building. This will cost tesco earth and money. The building will have to be earthquake proof because of natural disasters. As natural disasters increase the government will make more rules and regulations.
Swot for NHS
Strengths
The NHS is well known throughout the world that provides an excellent service. It is well established. It has a good reputation. It’s been establishes after the Second World War. Set up since the 1940s.its aims is to help anybody that becomes ill and need their service. Rich and poor can access the NHS. Anybody in the UK can get access to the NHS. Everyone has the right to use the NHS service. It’s a quality organisation who treats anyone who is a legal citizen in the country.
Payment- NHS is funded by the tax payer, you don’t have to pay every time you visit. It’s a free service unlike in America when you have to pay for treatment. You don’t need medical insurance, the government pays. As America does have to pay for their medical insurance.
Well trained staff- the NHS has well trained doctors from all over the world. This is a benefit to patients as they are surviving more as the doctors are trained from all over the world. Constantly monitored doctors in the NHS service to find out if they are good in their job. Lots of procedures in the NHS to ensure that staff are doing their job properly. They be trained every now and then making sure they are there for patients when they need to be treated.
Infections- lots of money and training has been invested to control infections for example to control contagious infections a lot of health procedures have been invented such as washing hands every now and then. They have employed staff to monitor there cleanness e.g. matrons have been employed to keep on hygiene.
Machinery and technology- over the last few years NHS has been an improved on technology. The NHS has got new heart mangers, x ray machines and many more machines that are useful when treating patients.
Doctors get to see a visual picture using their machinery to find out what is wrong with patients before they treat patients. A lot of investment in cameras too. Better TV and radio, internet, telephone cards access for patients when they have to stay due to treatment.
Paperwork- the government have saved NHS a lot of paperwork. They have advised NHS to cut down on paperwork and money is rather spent on machinery. There is less forms filling in now. This can save money as you don’t need more admin staff, doctors can save someone’s life rather then filling a form in.
Other help- traditionally you could only go top the doctors but know you have facilities like the internet, NHS direct where you can phone in and tell them your symptoms and then they will give you advice in what to do next.
The NHS employee thousands of staff within in the UK to help the economy, it helps private rates. It’s a public service with a lot of staff. Market research identifies customer satisfaction. 10 years market research was really negative but not it is improving as years go by. The latest surveys show that more patients are happy with service. Reports are positive. Now we have patients satisfaction for example they allow patients decide what kind of alternatives they want, they give you a choice and opinions. Patients have the opportunity to confront certain procedures, customer services have improved.
Monitored- death rates, infection rates are monitored. Everybody is accountable. All death rates have to be explained. Everything is monitored. Including hygiene.
Weaknesses
Too much paperwork- in NHS there is a lot of formalities to be filled in when patients are being treated for free treatment this is so patients don’t have any side effect when being treated or due to an operation, but this wastes a lot of time the quote below shows how much need less paperwork there is. Penny, Stourbridge says:
“I work within the NHS and can say that I am not surprised. There is way too much red tape and needless paperwork to fill in. Unfortunately in most trusts these days emphasis by the higher management is on costs and funding with care for the patient being low on the priority list.“
Too much monitoring- NHS waste too much time monitoring staff when they can use that time to treat patients.
Complaints-
Hygiene- NHS has had a lot of complaints due to their hygiene level. This was a news headline for bbc news in 2002. The complaint was: “Two in five former NHS patients taking part in a survey say they spotted examples of poor hygiene in their hospital. And 15% said they rated the hospital as "generally dirty", and a quarter said that they got the impression that cleanliness was unimportant to staff. All of the observations were made during the last 12 months - during a government drive to boost hospital hygiene. Ministers now claim that every hospital has been inspected and comes up to "acceptable standards" of cleanliness. Fears about hospital hygiene have been increased by the rise in antibiotic resistant "super bugs".
Hospital-acquired infections are estimated to cost the NHS many millions every year as sickly patients need extra treatment and longer stays. Each year, thousands of people die following such infections. One in ten of the former patients surveyed by NOP said they had picked up some kind of infection shortly after leaving hospital - the majority within a week. Those who had visited hospital more than once in the past year were asked if standards seemed to be improving.
