• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tesco SWOT Analysis

Extracts from this document...

Introduction

´╗┐Tesco?s strengths are that they have a strategy which attracts customers this strategy is club card points. And offers like but one get one free attract customers. Tesco slogan attracts customers very well ?every little helps?. Many store open worldwide. They offer food and electrical goods. All Tesco have the same price and offers on. Tesco have recently diversified in delivery so customers can buy online. Tesco is a national company. Size- tesco has many branches around this is so they can provide more services for customers. Very large organisation. Set up all around the U.K now are becoming global. They can have more profits because they are worldwide. Also they have a good reputation. Also brand loyalty. The larger you are the more economies of scale you have. Strong senior management- good decisions, good reputation. Work force will be happy because they are good managers. More suppliers. Workers will be monitored. Flexible formats- tesco have flexible ways to let customers get hold of products such as online deliveries and a big store. Also flexible way to pay such as credit card, debit cards, cheques, cash checkouts. ...read more.

Middle

Threat of terrorist they will need good secretary and good insurance, also nature disasters. E.g. the earthquake in Japan. As they make their building abroad they will have to make sure they use sold brick and solid materials that are earthquake proof. There is lots of regulation when building new stores. The government has set lots of rules to set new store up. Eating out in the Uk- a lot more families are eating out and getting take away therefore that sales will go down in tesco people will start to spend less on their weekly shopping. As this trend continues sales in tesco will go down. This trend will get worse and worse as years go by. So this will be a threat for tesco. Business lifestyle people want be cooking that much and would prefer take outs. Premium- as people is getting more money they want to spend the money on top quality. Sales could decrease because people want more quality products. So they would go to wait rose and marks and Spencer. Planning permission- government have to agree if you can build a building. ...read more.

Conclusion

Complaints- Hygiene- NHS has had a lot of complaints due to their hygiene level. This was a news headline for bbc news in 2002. The complaint was: ?Two in five former NHS patients taking part in a survey say they spotted examples of poor hygiene in their hospital. And 15% said they rated the hospital as "generally dirty", and a quarter said that they got the impression that cleanliness was unimportant to staff. All of the observations were made during the last 12 months - during a government drive to boost hospital hygiene. Ministers now claim that every hospital has been inspected and comes up to "acceptable standards" of cleanliness. Fears about hospital hygiene have been increased by the rise in antibiotic resistant "super bugs". Hospital-acquired infections are estimated to cost the NHS many millions every year as sickly patients need extra treatment and longer stays. Each year, thousands of people die following such infections. One in ten of the former patients surveyed by NOP said they had picked up some kind of infection shortly after leaving hospital - the majority within a week. Those who had visited hospital more than once in the past year were asked if standards seemed to be improving. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Strategic Analysis of Woolworths

    The internal environment of Woolworths will be analyzed using SWOT analysis, core competencies, and value chain. 2.2.1 SWOT Analysis According to Valentin (2001, p. 54), SWOT analysis is the identification and assessment of a company's strengths, weaknesses, opportunities, and threats in order to recognize opportunities and avoid threats while taking into account its strengths and weaknesses.

  2. Aims and Objectives of Tesco

    Another major reason for Tesco's success is because of they way they treat their customers and how they take care of each and every one of their customers. Over the years, the vast majority of customers have been satisfied with the organisation and this is a key factor to gaining customer loyalty.

  1. Heinz Marketing. Swot, Pest And Five Forces Analysis.

    on generating a stream of new ideas, Heinz analysis consumer feedback and buying habits to help with new product development. Threats Competitors: Are always a threat to any company. Heinz has many product lines and therefore there are many Companies that may cause a threat to Heinz.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    Growth markets attract new entrants and if capacity exceeds demand then the market may become a low margin one and therefore unattractive. A high growth market may lack size and stability. There should be some kind of balance within a company's portfolio.

  1. Marketing Assignment - examples Tesco and Coca Cola

    As Tesco provides a service where their customers can pay on credit, they say that they must be licence by the office of fair trading. As Tesco provides loans to their customers they must them up to date on their account.

  2. Marketing assignment - analysis of lastminute.com

    Additionally, the service consumer is inseparable from service delivery because he is involved in it from requesting it up to consuming the rendered benefits. Examples: The service consumer must sit in the hair dresser's shop & chair or in the plane & seat; correspondingly, the hair dresser or the pilot

  1. Business Environment SWOT Analysis for a pizza restaurant.

    Not so many branches 2. There is not a delivery option 3. The menu is based basically on pizzas 4. The pizzas are only one size 5. The options of organic home made lemonade or organic wine are not pleasant for all customers 6.

  2. McDonalds SWOT analysis

    Threats Social changes - Government, consumer groups encouraging balanced meals, 5 a day fruit and vegetables. Focus by consumers on nutrition and healthier lifestyles. Competitive pressures on the high street as new entrants offering value and greater product ranges and healthier lifestyles products.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work