The purchase of Adams makes us leader in the global confectionery market and the only one to span all three categories - chocolate, sweets and gum. We are also proud to be the world's third largest soft drinks company.
At Cadbury Schweppes our purpose is to work together to create brands people love. You are sure to be fans of at least some of our famous names. From the website 09/05/2007
Cadbury Moro bar is eaten every 2 seconds.... If stacked end to end the total number of Moro bars consumed each year would be 500 times higher than Mount Cook.........From the website 11/12/2003
The aims and objectives of the Cadbury Company
1.2 The Cadbury Company’s core purpose is working together to create brands people love.
The Cadbury company objective is to grow shareowner value…over the long term.
The Cadbury aims are: -
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Profitability Grow sales at rates greater than the categories in which we compete.
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Grow earnings per share at least 10% every year.
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Generate substantial free Cash flow every year.
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Deliver consistently superior Shareowner returns.
This information was obtained from the website
09/05/2007
- Cadbury has to be aware of Political factors such as the following: -
Will government policy influence laws that regulate or tax the Cadbury business? Cadburys must make sure at all times that they are operating within the law and not breaking any laws because if the company did break any laws the company may be at risk from legal action.
What is the government’s position on marketing ethics?
This plays an important role in how the Cadbury Company operates, if Cadbury were found to be operating using the wrong ethics the result would be that the public might not be happy about this therefore this could result in decline in sales.
- Cadbury has to be aware of Economic factors such as the following: -
Interest rates?
Interest rates play an important part in the profits made by sales abroad because if the interest rates rise then the Cadbury company could lose out on profits because of this, so Cadburys need to be aware of this and adjust prices of products accordingly therefore Cadbury can retain profits instead of loosing profits.
Competition plays an important part in the Cadbury company in the way it goes about its day to day business, the company need to be aware of its competition and what they are doing because if a company which is in competition with Cadbury decides to merge with another rival company then this could disrupt sales as well as cause a rupture in the day to day running of the Cadbury business.
- Cadbury has to be aware of Social factors such as the following: -
What is the dominant religion?
This plays an important role in the sales of Cadburys chocolate because if the ingredients are not suitable for everyone then Cadbury could lose out on sales, therefore losing profit. If the ingredients are suitable for everybody then more people can choose to buy Cadbury products.
Do the population have a strong/weak opinion on green issues?
If the population do have strong opinions on green issues then if the company is producing a lot of waste people may choose not to buy Cadbury products because of this.
- Cadbury has to be aware of Technological factors such as the following: -
Does technology allow for Cadbury’s products to be made more cheaply and to a better standard?
If the machines that Cadbury uses to create chocolate, were the latest technology this could increase the production of Cadburys chocolate therefore they would not lose as much money.
If Cadburys were able to design or get a company to invent a machine which didn’t produce as much solid waste the company would be able to operate without producing as much waste therefore this would cut down the environment damage. This would be better publicity for the Cadbury Company and the company would not have to spend as much money getting rid of waste therefore making more profit and reducing recycling costs.
From the website 11/12/2003
3.1 The Cadbury Company uses lots of different information all the time to gain competitive insight, to update knowledge, to inform of future developments, to communicate sales promotions and to basically operate the company. Without information the Cadbury Company would not exist. The two types of information are qualitative and quantitative. Cadbury’s could find out qualitative information by sending out surveys to areas of interest or even make an on-line survey which people from all over the world can complete. The survey could contain any relevant questions which the Cadbury company may want to find out about such as ‘what are your feelings towards the current Cadburys chocolate products?’ then Cadbury’s could use this information to make a Chocolate product which is adored by almost every body once they find out the correct information. The Cadbury’s company could also use surveys to find out quantitative information about what people really wanted from chocolate such as a new flavour therefore boosting sales. Cadbury’s could also find out quantitative information by looking at the company’s accounts.
4.1 The information could be reported to the management at Cadbury through many different means of communication. The information could be sent by post or even e-mail in a report style document, by fax, by video conferencing, by memo or even on the phone. A memo would be fine to send some sort of informal information to a work colleague but the information is going to the management of Cadbury’s so I think it should be presented to the management through flow charts presented in Microsoft Power point with the use of graphs & tables and also given to the management should be a formal report including facts and figures backing up the information found.
- Bibliography
This is a list of all the types of media I have used to do my research.
11/12/2003
11/12/2003
09/05/2007
11/12/2003
The Internet
Vocational A Level Business, Blanch & Denby, Hodder & Stoughton.
AVSE Business, Needham &Dransfield, Heinemann, 2000.
Class notes