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The Activity of the Cadbury Company.

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Introduction

UNIT 4: PRESENTING BUSINESS INFORMATION ASSIGNMENT 1 LECTUER: UNIT 4: PRESENTING BUSINESS INFO ASSIGNMENT 1 CONTENTS 1.1 The activity 1.2 Aims and objectives 2.1 Political Factors 2.2 Economic Factors 2.3 Social Factors 2.4 Technological Factors 3.1 Information 4.1 Different Methods of Communication 5.1 Appendix 6.1 Bibliography The Activity of the Cadbury Company 1.1 The activity of the Cadbury company business is a well-known brand that produces confectionery for its customers worldwide below is some information that I found whilst researching the Cadbury Company which I then used to select relevant information. The bottom text I found on a website made by Cadburys it shows how popular some of Cadburys products are. We are one of the biggest international beverage and confectionery companies in the world with a market capitalisation of �7.2 billion (end December 2002). With a history stretching back over 200 years, today Cadbury Schweppes employs over 55,000 people and our products are available in over 200 countries across the world. Our heritage starts back in 1783 when Jacob Schweppe perfected his process for manufacturing carbonated mineral water in Geneva, Switzerland. And in 1823 John Cadbury opened in Birmingham selling cocoa and chocolate. ...read more.

Middle

What is the government's position on marketing ethics? This plays an important role in how the Cadbury Company operates, if Cadbury were found to be operating using the wrong ethics the result would be that the public might not be happy about this therefore this could result in decline in sales. 2.2 Cadbury has to be aware of Economic factors such as the following: - Interest rates? Interest rates play an important part in the profits made by sales abroad because if the interest rates rise then the Cadbury company could lose out on profits because of this, so Cadburys need to be aware of this and adjust prices of products accordingly therefore Cadbury can retain profits instead of loosing profits. Competition plays an important part in the Cadbury company in the way it goes about its day to day business, the company need to be aware of its competition and what they are doing because if a company which is in competition with Cadbury decides to merge with another rival company then this could disrupt sales as well as cause a rupture in the day to day running of the Cadbury business. ...read more.

Conclusion

The survey could contain any relevant questions which the Cadbury company may want to find out about such as 'what are your feelings towards the current Cadburys chocolate products?' then Cadbury's could use this information to make a Chocolate product which is adored by almost every body once they find out the correct information. The Cadbury's company could also use surveys to find out quantitative information about what people really wanted from chocolate such as a new flavour therefore boosting sales. Cadbury's could also find out quantitative information by looking at the company's accounts. 4.1 The information could be reported to the management at Cadbury through many different means of communication. The information could be sent by post or even e-mail in a report style document, by fax, by video conferencing, by memo or even on the phone. A memo would be fine to send some sort of informal information to a work colleague but the information is going to the management of Cadbury's so I think it should be presented to the management through flow charts presented in Microsoft Power point with the use of graphs & tables and also given to the management should be a formal report including facts and figures backing up the information found. 6. ...read more.

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