The Activity of the Cadbury Company.

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UNIT 4: PRESENTING BUSINESS INFORMATION

ASSIGNMENT 1

LECTUER:

UNIT 4: PRESENTING BUSINESS INFO ASSIGNMENT 1

CONTENTS

  1. The activity

1.2         Aims and objectives

  1. Political Factors

  1. Economic Factors

  1. Social Factors

  1. Technological Factors

  1. Information

  1. Different Methods of Communication

  1. Appendix

6.1        Bibliography

The Activity of the Cadbury Company

1.1        The activity of the Cadbury company business is a well-known brand that produces confectionery for its customers worldwide below is some information that I found whilst researching the Cadbury Company which I then used to select relevant information. The bottom text I found on a website made by Cadburys it shows how popular some of Cadburys products are.

We are one of the biggest international beverage and confectionery companies in the world with a market capitalisation of £7.2 billion (end December 2002). With a history stretching back over 200 years, today Cadbury Schweppes employs over 55,000 people and our products are available in over 200 countries across the world.

Our heritage starts back in 1783 when Jacob Schweppe perfected his process for manufacturing carbonated mineral water in Geneva, Switzerland. And in 1823 John Cadbury opened in Birmingham selling cocoa and chocolate. These two great household names merged in 1969 to form Cadbury Schweppes plc. Since then we have expanded our business throughout the world by a programme of organic and acquisition led growth.

Concentrating on our core brands in beverages and confectionery since the 1980s, we have strengthened our portfolio through almost fifty acquisitions, including brand icons such as Mott's, Canada Dry, Trebor, Bassett, Dr Pepper, 7 Up, Snapple, Hawaiian Punch, Hollywood, Orangina, and STIMOROL.

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The purchase of Adams makes us leader in the global confectionery market and the only one to span all three categories - chocolate, sweets and gum. We are also proud to be the world's third largest soft drinks company.

At Cadbury Schweppes our purpose is to work together to create brands people love. You are sure to be fans of at least some of our famous names. From the website   09/05/2007

        Cadbury Moro bar is eaten every 2 seconds.... If stacked end to end the total number of Moro bars consumed each year would be 500 times higher than Mount Cook.........From the ...

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