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The aim of this assignment is to investigate setting up of a small business which provides a service to the local London Borough of Camden area only. For this unit, I will need to produce a business report

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Unit 2: Investigating Business Section A Rosie Boymbo Introduction The aim of this assignment is to investigate setting up of a small business which provides a service to the local London Borough of Camden area only. For this unit, I will need to produce a business report covering the following areas: � 2.1 - Section A - A business plan for my chosen business � 2.2 - Section B - An explanation of how my business will manage its activities � 2.3 - Section C - The financial management of my business � 2.4 - Section D - The software available to improve my business's efficiency Company names and checks My business will be a cupcake shop situated at Hampstead High Street in the borough of Camden. For my business I have chosen the name 'Des petits Gateaux' for numerous reasons; Firstly, I have decided to locate my business in a well-known wealthy area in the borough of Camden, so I wanted a name that sounded sophisticated. Secondly, the name of my business is comparable to all the other businesses situated in this area. Finally, this area is bi-lingual which means that my target market/residents around the area speak more than one language and will be able familiarise the name. The name 'Des petits Gateaux' has not been used by any other businesses according to startbiz.com. ...read more.


What is your age group? 12- 15? ? 16-21? ? 25+ ? 3. Could you please indicate the annual salary bracket of you household? Under 15k ? 15-30k ? 30-45k ? 45-60k ? 60-75k ? 75k+ ? Not sure ? 4. Do you consider it a good idea to have a cupcake shop in the suburbs of London? Yes ? No ? 5. Would you like the cupcake shop to include beverages such as milkshakes and Hot Beverages such as Coffe, Tea, etc... Yes ? No ? 6. How often would you purchase a cupcake if affordable? Very regularly ? Regularly? Often ? Sometimes? Rarely ? Never? 7. On a scale of 1-5 (1 being worst) how much do you like Cupcakes? 1 ? 2 ? 3 ? 4 ? 5 ? 8. What are your favourite types of cupcakes from the list below? Red Velvet ? Vanilla ? Peach Cobbler ? Banana ? Chocolate ? Peanut Butter ? 9. Do you usually eat cupcakes ? Yes ? No ? If yes, When? For Breakfast ? For a Snack ? For Lunch ? For Dinner ? Occasionally ? 10. Would you like a selection of different flavours on offer? Selection ? Only one flavour ? 11. Do you read newspaper? Yes ? No? 12. Do you read posters or notice boards? Yes ? No? 13. What makes you interested in an advertisement? Pictures? Colours ? Writing ? 14. ...read more.


Do you read school letters? ==> Just over half of the participants said that they read school letters and this would be away of informing the students of the business and with only half this could cause a slight problem with advertising this way. 14. Do you read posters or notice boards around school ever? ==> More people said no they don't read posters around school this could result in poor custom through advertising as posters could be published to advertise. 15. What makes you interested in an advertisement? ==> I should consider advertising with pictures and colours with as least black and white writing as possible as 47% of participants preferred colours and 35% of participants preferred pictures 16. Where would you like a Smoothie stall to be situated? ==> The undercover way looks like the best place to situate the stall as this was the preferred location of the student's results. 17. How much would you be prepared to spend on a Smoothie? ==> Using these results they show that I can charge �1-�1.50 for each smoothie as the majority of pupils said they would pay this. 18. When taking pack lunch to school, do you have extra money on you? ==> With this result of 82% of pupils bringing extra money even with packed lunch allows custom from pupils who don't buy lunch. ?? ?? ?? ?? ...read more.

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