The business I have chosen to study is Coca Cola.

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The business I have chosen to study is Coca Cola.

Founded in 1886, Coca Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 300 beverage brands. There corporate headquarters are located in Atlanta, with local operations in over 200 countries around the world. It was not until 1899 when the first bottled Coca Cola was produced was it the start of the world famous drink as we know it today. Coca Cola is a world

All business exist to make/produce goods or services for the customer. All businesses also aim to make a profit at the end and even expand if sucessful. Businesses set objectives to point themselves in a certain direction. They can also evaluate later on and see how well they have met their objectives.

A mission statement is an ultimate aim or something to set the standard (what we would expect) maybe even a promise in some cases.

Coca Cola's mission statement and promise is that:

The Coca Cole company exists to provide refreshment and benefit to everyone it touches.

Coca Cola's Obecjectives and aims are:

*To try and help bring more education to Africa by donating money into schools and charities.

*To prove to the Indian government that their products are safe and not contaminated by using multiple barrier systems in all plants to prevent anything dangerous getting in including pesticides.

*Profitable diversification and expansion of our range of products while advancing our core brands;

 *Improving working relationships with our bottling partners around the world

*Building an integrated team operating with heightened focus on corporate governance and financial transparency.

* 5% increase from 2001-2002, atleast the same increase this year.

*Over the next ten years, bottled water is expected to become the world’s largest beverage category. We must intercept this market and take advantage.

BELIEFS        :

Profit may be the the vital ingredient for a business but not always the main objective. Beliefs and sentimental values will improve the image of a business and public relations.

Here are Coca Cola's beliefs:

*We know that we are resonsible for the environment and they consider it a top priority to protect the environment. By preserving and enchancing our natural world we brighten the future for others. We believe in recovering and reusing resources and generally encourage it. The commitment to protect the environment affects the entire business involving officers, managers and employees at all levels.

*More than a billion Coca Cola bottles and cans are opened per day. They deserve the highest quality every time.It involves a world wide yet distinctively local network of bottling partners, supplier, distributers and retailers whos success is paramount to our own.

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*The Coca Cola system is one of the most diverse organisations on earth employing many people from all over the world. Our policy is to foster an inclusive environment that encourages employees to work to their full potential.

*Our workplace must be a place where everyones ideas and values are gathered. Our employees deserve equal treatment in health and safety, conpensation and other aspects of the working place.

*We seek to strengthen communities through our education sceme. Education because of its power to expand opportunities for individuals and to increase understanding between cultures.

Coca Cola is obviously driven by ...

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