• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The business I have chosen to study is Coca Cola.

Extracts from this document...

Introduction

The business I have chosen to study is Coca Cola. Founded in 1886, Coca Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 300 beverage brands. There corporate headquarters are located in Atlanta, with local operations in over 200 countries around the world. It was not until 1899 when the first bottled Coca Cola was produced was it the start of the world famous drink as we know it today. Coca Cola is a world All business exist to make/produce goods or services for the customer. All businesses also aim to make a profit at the end and even expand if sucessful. Businesses set objectives to point themselves in a certain direction. They can also evaluate later on and see how well they have met their objectives. A mission statement is an ultimate aim or something to set the standard (what we would expect) maybe even a promise in some cases. Coca Cola's mission statement and promise is that: The Coca Cole company exists to provide refreshment and benefit to everyone it touches. Coca Cola's Obecjectives and aims are: *To try and help bring more education to Africa by donating money into schools and charities. ...read more.

Middle

The Coca-Cola Company in 2002 achieved worldwide unit case volume growth of 5 percent, nearly 950 million incremental unit cases. Excluding volume associated with the brands acquired during 2002, their growth rate was 4.5 percent. Cash from operations was a record $4.7 billion, a 15 percent increase over 2001. After investing activities, they generated $3.6 billion of cash flow in 2002, a 22 percent increase. Reported earnings per share were $1.23 after a reduction of $0.54 resulting from accounting changes and several other items, including $0.11 per share impact from stock option expense. Throughout the year, they outpaced the rest of the industry in each of the major beverage categories in nearly every key global market. There results this past year were very encouraging, and were achieved in spite of a challenging global economic and political environment. However, one of the hallmarks of The Coca-Cola Company throughout its 117-year history is the belief that they can never be satisfied with there performance, and that they must always aspire to what we have yet to achieve. In North America there focus was on innovation in 2002 produced the strongest unit case volume growth in more than three years: an increase of 6 percent versus 2 percent in 2001. ...read more.

Conclusion

If all the Coca-Cola ever produced were in regular sized bottles, there would be over 4 trillion bottles, this shows the monumental size of the company and it's massive share in the market today. Greater experience is a blessing which stems from a few factors: * Doing things on a larger scale rather than small. *Getting rid of less efficient methods of production Relative market share of a company = market share of company __________________ Nearest competitors market share OFFERING CHARITABLE OR NON PROFIT SERVICE There are many organisations in this company who fall into this catagory. They are generally called Not For Profit companies. There objectives and aims differ significantly to For Profit companies. These companies may measure their success in providing aid and assistance in war torn countries, accomadation might be measured by shelters. Of course these companies would need to operate like any other business. Although Coca Cola are not a Charity they do provide assistance and donations. In June 2001 they announced a 3 year contract with UNAIDS to prevent and fight HIV/AIDs all over the African continent. Since then a range of Coca Cola resources have been sent to ultilise in the fight against AIDs. PRODUCING HIGH QUALITY PRODUCTS High quality means producing a good or service to a customer requirments. It does not neccessarily mean "most expensive". ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    There are many benefits of doing this because it means the new business, for example if Tesco opened in a new country and decided to make it a joint venture, they would have knowledge of the business they are in, but could team up with people who understand the local cultures, business and economy.

  2. For my portfolio, I was asked to do an assignment on two businesses. I ...

    If the business is not successful in Tesco the shareholders may intent top sell their shares further depressing while shareholders in Vectone Gnanam Telecom tries to find the solution and try to over come it. Tesco's core business activity is to sell food and drink but they sell clothes, household items, gifts, flowers, kids items, and food items.

  1. Barclays Investigating a Business

    promote this product as best they can so that it is recognised by all students. It may be beneficial for Barclays to promote in and around colleges and universities as this is where their main target market are. At the moment this would be considered as a niche market as

  2. Departments and their roles within a business.

    are enjoying their product, if the customer is unsatisfied the customer services department will report to the marketing department and the marketing department will then have to improve their products, replace the damaged goods, offer alternatives or spare parts. The customer service department will need to work together and communicate

  1. Recruitment in the workplace

    They need to o in more depth. I also think by using bullet points the presentation would be more outstanding and it would give the document that 'professional look.' This would also benefit the readers, as it would be easily readable. Application Form - The application form of Thomas Cook has a constant flow of formality.

  2. Btec National Business Level 3 Year 1 - Exploring Business Activity

    > At cost and below cost - Many businesses not always to seek and to sell their goods for profit. Sometimes they are willing to do so `at cost`. It will be supplying at cost happens when money taken from selling a product is equal to the cost of supplying that product.

  1. This is a detailed business report on Sainbsurys.

    This type of business organisation is particularly suitable for family firms and for small enterprises involving just a handful of people Private companies tend to find it easier to attract capital due to investors having the benefit of limited liability and the access to finance making it easy for the business to expand and grow.

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    Promotion Promotion is a series of marketing skills that are designed to make customers aware of products/ services and to persuade them to buy the products. Promotion is an important part of the marketing mix and business?s can use a variety of different types of promotion such as Advertising, Sales Promotion, Merchandising, and Public Relations.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work