• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The business I have chosen to study is Coca Cola.

Extracts from this document...

Introduction

The business I have chosen to study is Coca Cola. Founded in 1886, Coca Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 300 beverage brands. There corporate headquarters are located in Atlanta, with local operations in over 200 countries around the world. It was not until 1899 when the first bottled Coca Cola was produced was it the start of the world famous drink as we know it today. Coca Cola is a world All business exist to make/produce goods or services for the customer. All businesses also aim to make a profit at the end and even expand if sucessful. Businesses set objectives to point themselves in a certain direction. They can also evaluate later on and see how well they have met their objectives. A mission statement is an ultimate aim or something to set the standard (what we would expect) maybe even a promise in some cases. Coca Cola's mission statement and promise is that: The Coca Cole company exists to provide refreshment and benefit to everyone it touches. Coca Cola's Obecjectives and aims are: *To try and help bring more education to Africa by donating money into schools and charities. ...read more.

Middle

The Coca-Cola Company in 2002 achieved worldwide unit case volume growth of 5 percent, nearly 950 million incremental unit cases. Excluding volume associated with the brands acquired during 2002, their growth rate was 4.5 percent. Cash from operations was a record $4.7 billion, a 15 percent increase over 2001. After investing activities, they generated $3.6 billion of cash flow in 2002, a 22 percent increase. Reported earnings per share were $1.23 after a reduction of $0.54 resulting from accounting changes and several other items, including $0.11 per share impact from stock option expense. Throughout the year, they outpaced the rest of the industry in each of the major beverage categories in nearly every key global market. There results this past year were very encouraging, and were achieved in spite of a challenging global economic and political environment. However, one of the hallmarks of The Coca-Cola Company throughout its 117-year history is the belief that they can never be satisfied with there performance, and that they must always aspire to what we have yet to achieve. In North America there focus was on innovation in 2002 produced the strongest unit case volume growth in more than three years: an increase of 6 percent versus 2 percent in 2001. ...read more.

Conclusion

If all the Coca-Cola ever produced were in regular sized bottles, there would be over 4 trillion bottles, this shows the monumental size of the company and it's massive share in the market today. Greater experience is a blessing which stems from a few factors: * Doing things on a larger scale rather than small. *Getting rid of less efficient methods of production Relative market share of a company = market share of company __________________ Nearest competitors market share OFFERING CHARITABLE OR NON PROFIT SERVICE There are many organisations in this company who fall into this catagory. They are generally called Not For Profit companies. There objectives and aims differ significantly to For Profit companies. These companies may measure their success in providing aid and assistance in war torn countries, accomadation might be measured by shelters. Of course these companies would need to operate like any other business. Although Coca Cola are not a Charity they do provide assistance and donations. In June 2001 they announced a 3 year contract with UNAIDS to prevent and fight HIV/AIDs all over the African continent. Since then a range of Coca Cola resources have been sent to ultilise in the fight against AIDs. PRODUCING HIGH QUALITY PRODUCTS High quality means producing a good or service to a customer requirments. It does not neccessarily mean "most expensive". ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    This means that we need to work with the EU and have certain laws we as a country must abide to according to the EU. For example because we are part of the EU we must let emigrants from within the EU to enter freely into the UK to live and work.

  2. For my portfolio, I was asked to do an assignment on two businesses. I ...

    They cannot tolerate bad treatment because they are going to spend an average of nearly 40 hours in the stores and want them to pay them good benefits. The government expect them to perform well so they receive their tax and there will be job vacancies for the people who

  1. Btec National Business Level 3 Year 1 - Exploring Business Activity

    Trade Unions: It will represent the interest of groups of employees. They seek to secure higher wages and better working conditions for their members. ( The Microsoft groups of employers or employees, which are seeking to secure highest wages with well conditions for their members to get new skills day-by-day.

  2. Applied Business Studies Unit 1: Investigating Business

    Also the issue of binge drink will slightly effect Martins, as there is a very prominent binge drinking youth community and these are the main people that will be effect the demand of Martin products (although these people do not buy the products them selves, the go to the clubs

  1. Recruitment in the workplace

    An example of this, is when it states 'PC literate,' but doesn't say exactly what software's and programmes you need to know. The personal specification written by Thomas Cook doesn't discriminate anyone, because what I have read on the specification there is nothing written that would be against any of the legislations.

  2. This is a detailed business report on Sainbsurys.

    In some highly specialised circumstances private limited companies may trade internationally. Although it is usual for this type of business to trade regionally and perhaps nationally if required. Private limited companies: � Cannot advertise their shares for sales. � Do not have their share prices quoted on stock exchanges � Always end their company name with the word limited.

  1. external influences on a business

    One advantage of this law is that it protects the customers from being given faulty products. However, this legislation costs money to Morrisons because they have to refund customers when ever the products they sell to the customers are faulty, some customers can damage the product on purpose just to get the refunds, so Morrisons are losing out.

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    Price Price is the amount of money charged by a business for the sale of its goods and services. When setting their prices, Tesco?s need to take into account three factors: The cost of producing the product, the price charged by competitors and the price consumers are willing to pay.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work