The business that I have decided to set up is called Cherry Kennels and it is a boarding kennels, providing care for both cats and dogs whilst their owners are away

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Jake Galvan-Vera         GCSE Business Studies        Mr. Bloom

GCSE Business Studies Coursework

Introduction

        This coursework is about setting up and managing my own business by producing my own business plan and marketing plan. I must have a good idea for my new business. The service or product must be in demand otherwise no-one will use it, and therefore no profit will be made. To complete my coursework I will need to know:

  • If there is a demand for the product or service
  • Who my potential/target customers are and what they want from the product or service
  • The best ways of promoting my business
  • Making the service or product attractive to the target customers

I can find this information using primary and secondary sources. The primary sources I can use include visiting similar businesses that already exist and using a survey/questionnaire to see what the general public want. The secondary sources I could use include the internet and the library.

The Business

        The business that I have decided to set up is called Cherry Kennels and it is a boarding kennels, providing care for both cats and dogs whilst their owners are away on holidays or business trips etc. There will be roughly about 50 kennels available for dogs and 50 kennels available for cats. As well as being boarding kennels Cherry kennels will also provide to grooming parlours with highly trained groomers, 1 for cats and 1 for dogs. The grooming will include washing, cutting, pampering and there are even cat and dog accessories available for purchase to increase income. My business will be in the private sector as I will own the business.  I will be a sole proprietor because I will own and control Cherry Kennels and my employees. The benefits of being a sole proprietor are that I am my own boss and therefore I make all the decisions, I wont need that much capital to start up my business and I can come and go as I please. The major draw back from being a sole proprietor is that I will have unlimited liability and I could lose everything that I own if the business fails.

        There are three types of industrial sectors that a business can come under. These are primary, secondary and tertiary. A primary business makes use of natural resources, for example fishing, mining, forestry and farming. These all involve taking something from the land itself. A secondary business is the second stage in production, where goods are manufactured or processed. It involves changing raw materials from a primary business into goods and products. Tertiary businesses are the third and final stage in production. It supplies services and products to other industries or to the public. My business, Cherry Kennels, will be a tertiary business as I will be providing a service to the general public who want their cats and dogs looked after. Cherry Kennels will be a business organisation as I intend to make a profit from it.

        I will have to employ about 15 members of full time staff in total. Ten employees taking care of the cats and dogs, this includes feeding walking and keeping kennels clean. These employees do not need any skills just to be able to handle cats and dogs well. Two receptionists will need to be employed to take care of bookings and customer enquiries. Two groomers who have to be specialised in grooming cats and dogs, and one grooming assistant to help out with the groomers.

Aims & Objectives 

        Aims are targets that you are trying to achieve and objectives are how you are going to achieve your aims. To have a successful business I need to have lots of aims and objectives. As I am a business organisation my main aim of the business is to make a large profit. At the same time though I want to create a healthy environment for the cats and dogs, taking good care of them and keeping customers happy. I will achieve this by hiring highly trained and dedicated staff. Through keeping the customers happy I can gain more profit as they will recommend us to other people and come back again themselves.  

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Strengths & Weaknesses

        To work out my businesses potential strengths and weaknesses I can use a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

Strengths

  • Not many boarding kennels are also grooming parlours
  • A lot of potential customers as many people own cats and dogs
  • Not many staff needed and only a few skilled members so wages don’t need to be that high
  • Willing to take risks
  • Plenty of capital

Weaknesses

  • Bigger rival companies
  • Rival prices
  • Not much knowledge of the market
  • Unlimited liability

Opportunities

  • Summer ...

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