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The business that I have decided to set up is called Cherry Kennels and it is a boarding kennels, providing care for both cats and dogs whilst their owners are away

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Introduction

GCSE Business Studies Coursework Introduction This coursework is about setting up and managing my own business by producing my own business plan and marketing plan. I must have a good idea for my new business. The service or product must be in demand otherwise no-one will use it, and therefore no profit will be made. To complete my coursework I will need to know: * If there is a demand for the product or service * Who my potential/target customers are and what they want from the product or service * The best ways of promoting my business * Making the service or product attractive to the target customers I can find this information using primary and secondary sources. The primary sources I can use include visiting similar businesses that already exist and using a survey/questionnaire to see what the general public want. The secondary sources I could use include the internet and the library. The Business The business that I have decided to set up is called Cherry Kennels and it is a boarding kennels, providing care for both cats and dogs whilst their owners are away on holidays or business trips etc. There will be roughly about 50 kennels available for dogs and 50 kennels available for cats. As well as being boarding kennels Cherry kennels will also provide to grooming parlours with highly trained groomers, 1 for cats and 1 for dogs. The grooming will include washing, cutting, pampering and there are even cat and dog accessories available for purchase to increase income. My business will be in the private sector as I will own the business. I will be a sole proprietor because I will own and control Cherry Kennels and my employees. The benefits of being a sole proprietor are that I am my own boss and therefore I make all the decisions, I wont need that much capital to start up my business and I can come and go as I please. ...read more.

Middle

This type research involves reading the wide range of current reports and statistics available. Information can be found in libraries and some can be subscribed and purchased. This way of collecting data is secondary research using secondary resources. Some examples of secondary sources used within desk research: * Official reports + statistics produced by the government * Information from Chambers of Commerce, trade associations and trade magazines etc. * Company reports * The internet Field Research Field research is gathering and collecting information by going out into the general public. The information therefore is obtained first hand directly from the public this is called primary research as it is using the public who are primary sources. These are a few possible ways of conducting field research: * Surveys - public is questioned directly using a questionnaire * Observation - peoples behaviour is watched and recorded * Consumer Panels - groups of people sample and discuss a product * Testing - new product is tried out in a small area to see how it sells Analysing Data Questionnaire Tally: Age 20 - 30 || 30 - 40 ||||| 40 - 50 ||||| 50 - 60 ||| Gender Male ||||| ||| Female ||||| || Own a cat and/or dog Yes ||||| ||||| ||||| No How many holidays a year on average 0 | 1 ||| 2 ||||| ||| 3+ ||| Consider leaving cat/dog at kennels Yes ||||| ||||| |||| No | Location of Cherry Kennels Brentwood ||||| ||| Doddinghurst ||||| Shenfield || Kelvedon Hatch Willing to pay per night �20 - �25 || �25 - �30 |||| �30 - �35 ||||| || �36+ || Use grooming parlour Yes ||||| ||||| ||| No || Willing to pay for grooming �15 - �20 ||| �20 - �25 ||||| || �25 - �30 ||||| Analysing Result Graphs This graph shows the range of ages of the people that I surveyed. The majority was split evenly between the 30 - 40 age group and the 40 - 50 age group. ...read more.

Conclusion

Promotion As Cherry Kennels is only going to be a local business televised advertising is very suitable as money is wasted on the rest of the nation whereas large national and global companies need that. Therefore I need to focus my promotions just on the Brentwood area and maybe even the whole of Essex as customers may be drawn in from further away. I will do this by creating an advert on local radio stations especially Essex fm 96.3 as this is a very popular radio station and everyone in Essex can hear it then. As I am starting up a new business I will have special deals to attract the customers straight away such as discounts in the gift shop and free grooming if their dog or cat stays for at least a week. These types of deals and discounts will be promoted by handing out leaflets and flyers in the Brentwood area mainly Brentwood high street but then branching out to local villages such as Pilgrims Hatch and Doddinghurst. Place Cherry Kennels will be located within a few hundred meters of the main high street of Brentwood this is the closest place to the high street that has grassy areas and fields that are need to exercise and walk the dogs and give all the animal fresh clean air without any noise pollution from the busy high street either. Brentwood was most popular in the questionnaire and this isn't a surprise as Brentwood is very busy and all the villages around it go their very often. Because it's so busy it indicates that business should go well there with lots of customers. Doddinghurst was the next best location and it would have been chosen but it isn't a very well known place so not many customers would use it. MY ideal location would be an area like Doddinghurst with lots of fields and grass and fresh air but for it to be a lot busier or closer to a busy area. Jake Galvan-Vera GCSE Business Studies Mr. Bloom ...read more.

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