The business the report will be talking about will be an Internet Caf.

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INTRODUCTION

The business the report will be talking about will be an Internet Café. The Internet café will be called my Internet Café Search the World. This shop will provide a service to the public, which involves them using the Internet, and consuming drinks and snacks. Hopefully it will be very popular, to see if it is going to be a success the report will carry out a lot of market research, for example this will tell me what location to put the shop in and how much customers are willing to pay.

I will be targeting Lower class to middle class people who are willing to pay £2.00 to £2.50 for an hour session. To find out whether customers are going to pay this I will do postal research for example surveys, questionnaires this will give me a general idea of how much I should be charging and how many will pay at these prices.

I will also need research to find out how many Computers I will have to install, but this all depends on demand if demand is low then there is no need for me to install a lot of computers