The company which I chose to talk about is BMW, I will talk about their website, TV advertising and e-mails sent by the company to their customers or subscribers. I will extract information from each source and talk about the legislation in relation to th

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P4 Legislations

For this assignment I will select information from three different sources and manipulate it, adhering to legislation for business purposes. The company which I chose to talk about is BMW, I will talk about their website, TV advertising and e-mails sent by the company to their customers or subscribers. I will extract information from each source and talk about the legislation in relation to the information.

Website

Since the Internet revolution took off BMW have used their website to successfully market and sell their vehicles and various products. The company have managed to successfully create a user-friendly multimedia website which attracts many BMW fans and customers. The company’s website includes a number of different vehicle related images and videos as well as a useful tool which allows customer to choose from various options in order to customize their vehicles. The BMW company website hosts several different images and features that are owned by the company. In order to protect such images and features a number of legislations have been put in place.  One of those legislations is called the electronic commerce regulations of 2002.

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The Electronic Commerce Regulations 2002 came into force on 21 August 2002 and seeks to promote e-business and help build consumer confidence and protection. The regulation applies to those who provide and receive online based services. The regulation does not apply to a number of areas including taxation, particularly VAT, agreements, betting, gaming or lotteries.

What are the key features of the Regulations?

Establishment of Service Providers

The Regulations seek to liberalize the provision of online services in two key ways, they require UK-established service providers to comply with UK laws even if they are providing their services in ...

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