The different parts of a business plan

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Christina Maling

Task 1 (AO1)

The different parts of a business plan

Preliminary Information

Name: The name of a business is an important factor to consider when creating a new business. The name of the enterprise may give specific details of what the enterprise actually does. When considering a particular name for a business it is a good idea to create a name for the business that actually links to the product/service of the business. For example, it would be inappropriate to call a new chocolate bar 'Doritos' as this is a name of a crisp and people would think of crisps rather than chocolate when hearing the name of the new product. Also, the name of a business needs to be catchy and memorable, if this is the case; customers are more likely to remember the business. Also, when considering a name for a new business, the translation of the name needs to be taken into consideration. For example, when translating the name into different languages, it needs to be seen as appropriate in other languages, as something in English may be inappropriate in Chinese for example. Another factor that needs to be taken into