Recommendations for Improvements: -
This is hard to judge that what are the important improvements and recommendations for Microsoft Windows Vista Marketing campaign, but although this is crucial for Microsoft organisation to improve its marketing campaign because every business competitors try their best to beat the other business. Microsoft is already a developed and well known organisation but to attract more consumers Microsoft have to sponsor big events such as film festivals or other sports games. A typical example include Barclays bank sponsor Premier League. Football is a well known and favourite game in the United Kingdom and Barclays is well known bank because of sponsoring Premier League. This is dominant and important point for every a business to attract people attentions with some sort of events other wise business will lose its customers. Microsoft Corporation should advertise more publicly rather than through e-media (Internet). This could also help in attracting people attraction though Microsoft products.
Nokia N96: -
Nokia N96 is the latest Nokia Smartphone in range of N-series. It has been developed my NOKIA a cell phone manufacture company. Nokia N96 has many upgraded features that include high technology, WI-FI, and satellite navigation. These features attract the targeted customer by reviewing the features in adverts. Nokia is satisfying the expectations of 21st century technology era. Nokia N96 marketing concept is satisfying the needs of teenagers through its new technology and new application in the phone. Nokia N96 has been widely copied and still common copies are seemed to exist. In this situation NOKIA is vulnerable and poses to solve this problem. These copies of models are made in china, America, and now days in Malaysia. The Clone copies don’t have WI-FI, poor quality of camera, and GPS less features. Half of dozen of these are available from late December while Nokia N96 was just released in early October. These clone copies are being sold in a large quantity on eBay.
NOKIA has sponsored a Human Race event which is organised by Triathlon. Human Race event is mainly organised for people where a wide range of people run across from a specific location to another. This Human Race event was known as NOKIA Windsor Triathlon because NOKIA had announced sponsorship with all Human Race Event in 2007. This new sponsorship deal joins the dominant corporation in cell phone market with one of UK largest and most Prestigious triathlon events taking place in the UK. The comprehensive sponsorship package sees Nokia become the Royal Windsor Triathlon’s main sponsor, and includes branding rights for the duration of 2007 event – including naming rights, Pre-event marketing activity, and online broadcast coverage as well as onsite branding. The news article where Nokia N96 (NOKIA) has announced the partnership with Windsor Triathlon is following.
NOKIA Sponsors Human Race Events
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Another Sponsors of Nokia N96 (NOKIA) is Tribeca Film festival. Tribeca Film festival was founded in 2002 by Jane Rosenthal who is a famous American film producer. She started this budget with Robert De Niro who works in the similar field and both runs the Tribeca Film festival. Tribeca Film festival aims to enable the international film community and the general public to experience the power of film by redefining the film festival experience. More than 250 films and 1000 plus screening in both 2006 and 2007, the Tribeca Film festival has become one of the most prominent film festivals in the world. Nokia Sponsors Tribeca Film festival because it is related to media and Tribeca Film festival is a famous festival which is useful for Nokia products because it will attract the consumers. Partnership increases the business and this could be through media or any other marketing campaign.
Nokia Connects people with Arts at Tribeca Film Festival Sponsor.
Reference:
According to NOKIA press comment “Nokia is proud to bring the world of entertainment and mobility closer together at the Tribeca Film Festival”. Nokia continues to explore new mediums through which people can connect to their creative self expression.
Advantages and Disadvantages: -
Recommendations for Improvements: -
Nokia N96 (NOKIA) is similar to Windows Vista (Microsoft) and is multinational mobile technology Communications Corporation. NOKIA corporation is has sponsored two big events that includes sports and entertainment. People watch these two the most as they like it. The recommendations that NOKIA corporation needs is that NOKIA should sponsors some other famous sports games as well because most people are fans of big celebrity and they follow them what ever they like to wear or eat. E.g. Manchester United football club fans buys what ever kit they wear during games and a famous celebrity name is printed out on the back. This kind of activates encourages people to buy the products because of famous adverts and sponsors.
Technology Concept: -
Windows Vista: -
Windows vista has been upgraded so differently from all previous versions. Every window will have its own, full window-sized surface to draw to. The desktop will be dynamically composed many times a second from the contents of each window. The goal for desktop composition is to enable compelling new visual effects for both the windows user interface and for applications created by third party developers, all shown on increasingly affordable, high density displays.
The windows vista display Driver Model allows for the visual effects seen on a user desktop to scale relative to the available graphics hardware. For example the experience of viewing windows vista on hardware with capabilities equivalent to a high end Microsoft DirectX 9 compliant graphics chip will be richer than Windows vista displayed on baseline legacy graphics hardware.
Advantages and Disadvantages: -
Nokia N96: -
An update on the trusty N95, NOKIA takes many of the old models applications and refines them, adding yet more functionality to a line up of features that were pretty impressive to start with. From the big 2.8 inch screen to the internet browser, office tools, music player, video player, FM radio and internet TV, the phone just ooze capability with an impressive 16 GB memory with 48 GB of expandable via memory card. It even has a voice navigation GPS maps feature and an impressive 5 Mega pixel camera.
Nokia N96 is good work phone with an office package enabling users to download and work with word and Excel documents, and features a PDF reader as well as file and zip file managers. There is also email client and the N96 retains the previous model clever web browser. On the multimedia side the Nokia N96 can store up to 40 hours of video so customers can download and watch movies and has a fairly impressive music player with Music store feature. The stereo 3D Speakers are fine but not really a match for a good headset or using the option of plugging the phone into a sound system. The phone video shooting ability is as impressive as ever and the 5 Mega pixel cameras are excellent.
On the whole Nokia N96 is a powerhouse with features which will keep the choosiest user satisfied with great ability as a work phone and a multimedia centre.
Advantages and Disadvantages: -
Selling Concept: -
Windows vista: -
Windows vista selling concept is that it has been upgraded in totally different way with different functions. Windows vista selling concept is that it is being sold as twice rate as windows XP was. Windows vista attracts the customer through its graphics and fast moving technology. In some article and internet pages it seems to know that windows vista sells more than 20 million copies each month. The following diagram shows the selling concept rate of windows Vista and windows XP.
The red line on the diagram anchors that Windows XP while the purple line suggest Windows Vista which means that when windows vista is realised it takes place in popularity from windows XP in just 9 month because people would love to have new technology.
Why Windows Vista is so successful: -
Windows vista is successful because it has been developed by a well known organisation called Microsoft. Microsoft is better known for building the operating software’s but also known for having the most successful sales records in the recent years and coming years. This is because they do every thing what their customers wants. The last year (2007) revenue chart is shown below to show the exact figures
Nokia N96: -
Nokia selling concept is that it is quiet different to their previous brands such as Nokia N95 and Nokia N95 black. It has 2.8 inch screen which suggest that it’s bigger than previous Nokia N95 and Nokia N95 black. The weight is quiet heavy than previous Nokia Phones. Nokia attract people because of latest applications in the phone. Nokia competitors and its selling chart suggest that it was popular for some time but its competitors are beating it. Following chart shows Nokia N96 and its competitor’s products.
The chart shows that Nokia N96 was quiet successful when it came out but due to clone copies its sales figures is going down and black berry is taking over on the chart.
Why Nokia N96 is so successful: -
Nokia is successful because of the brand name. Also Nokia manufacture phones which access the users to manage their work on phone such as Mobile banking, word documents, excel sheets etc. When smart phones were manufacture by Nokia it made it more successful and perhaps that’s the reason that still NOKIA in the current market is holding the highest sales figures than its competitors. Apple has launched iPhone due to which NOKIA has lost its growth but still if we look at the market share NOKIA is all above of having 51.4% share which suggest that NOKIA market share is the best. The sales figures over the last two years of smart phones are shown below
Survey: -
Windows vista is the most popular software. People in this survey shows that men know more about the windows vista than women. Mans are more interested than woman’s in computer technology because they deal with computers every day. Women are also interested but the ratio is less compare to men’s. Teenager’s boys are more intrested in comparsing to girls because boys like it the most according to newpaper survey. Nokia N96 is the latest series of NOKIA N series and is highly recommended by mens compare to womans because mostly business mens appricate that they would like to use Nokia N96 for their office work. Looking at teenager’s row and it shows that both girls and boys like it at the same level because of new applications and graphics.
Advertising: -
Personal opinion on Product Marketing: -
Windows Vista: -
Windows vista is satifiying my needs because I really like windows vista graphics and the visualy effects. Personally windows vista for me was hard to operate but evenully when I discove more about it; it was easy as water for me. Windows vista is a new window which means that it is more hi-tech familiar than previous windows. Windows vista has high graphics which satisfy my needs because it’s easy and more fun to play games on it. In my Vista testing, there is noticeable performance benefits on computers with 256MB dedicated graphics compared to those with 64MB or 128MB discreet graphics and shared memory for the remainder. More importantly, at some time in the future there will be more applications tapping into Aero and Windows Presentation Foundation—and that's when I am going to feel the graphics pinch.
Nokia N96: -
I don’t have any such phone that is know as Nokia N96 but according customers reviews which says that it has bad battery and the same old 5 Mega pixel camera with bad dual-LED Flash. Internet reviews also suggest that customers can download links and files to the phones. This is the first high tech phone that is being made by NOKIA. Before this NOKIA had manufacture 9100, 9300, 9500, 9500i and Now E90. These are the smart phones but they are quiet long in size which means that nobody would like to walk with it in their hands.
Personally I like Nokia N96 because it’s new and stylish. I can organise my school work with it. This means that I can write any where in word or I can produce Excel charts to continue with my work.