• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The fashion industry exploits its employees, models and the consumer - Do you feel that you are a 'victim' of the fashion industry?

Extracts from this document...


The fashion industry exploits its employees, models and the consumer. Do you feel that you are a 'victim' of the fashion industry? I enjoy spending money on clothes, which are sometimes quite expensive, but I think that 'victim' is too strong a word to use to describe my relationship with the fashion industry. I have a choice over what I buy and I am not forced to spend more money than I can afford. I don't feel the need to buy clothes of a new style that I don't even like. I actually enjoy the whole experience of shopping for clothes and like discussing the latest fashion with my friends. I like the way some new fashion looks and in a way I am also helping to create jobs for the clothes designers, makers and retailers. I am aware that there are several negative aspects to the fashion industry but on balance I feel that I have control over what I buy. ...read more.


The children who are 'victims', however, spend all hours in the factories, which are of really poor condition. The food they receive at mealtimes isn't very healthy and some workers get very ill because of the food quality. There have even been cases where children and sometimes even adults were treated cruelly in the manufacturing sweatshops but if they try and stand up for themselves they are at risk of losing their job. Most consumers do not realise where their clothes are being made or how unfairly the fashion industry treats both them and the workers by retaining most of the profits for themselves. The fashion industry puts the consumer in a very difficult position because when something is decided to be the latest fashion e.g. three quarter length skirts they; make everyone want to have them. If certain people do not like the style they may be forced into buying it as no other types or styles are available on the market, which only leads to only one conclusion, you end up buying it because you have no other choice. ...read more.


There are very few models who are famous or rich and the fashion industry gives models no job security. As they usually start modelling at a young age they can't finish their studies. This means that when they are no longer suited to be a model they are not able to go into another job, as they have no academic qualifications. As a consumer I really don't feel that I am a 'victim' but I am sometimes a willing victim in the sense that I do buy some of the latest fashion even though I know all the facts concerning it. There are however people who will pay ridiculous prices for an unpractical style of fashion just because it's seen to be worn by the models. This is what I feel a victim is: someone who gets everything and anything said to be the latest fashion and don't know about all the negative of it. On balance I feel that the fashion industry does exploit their employees and also the models in some countries more than others. I do however think that models do have the choice whether or not to be exploited. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. SunCity - developing marketing strategy for problem

    their services, products and special offers, and if they stick to them. I will then relate the research to the problem and see of there is any correlation between the amount spent and the amount of customers Sun City currently has.

  2. Advertising and Consumer Behaviour Course Work - We hope to stamp the concept of ...

    (Independent UK) The number of cars on UK roads has risen from just over 26 million in 2005 to more than 31 million in 2009. Air travel has also increased, the number of passengers rising from 227 million in 2005 to 235 million in 2008.

  1. Applied Business Studies

    By measuring business progress, it enables them to stay on track and helps them meet their targets. When setting up measurable goals, businesses need to ask themselves a few questions, such as how much, how many and how will I know when it is done.


    However, this growth rate could not be maintained in the following decades. During 1970-80, the growth rate in steel production came down to 5.7% per annum and picked up marginally to 6.4% per annum during 198090, which further increased to 6.65% per annum during 1990-2000.

  1. Impact on Automobile Industry Due To Recession in India

    of a nation. In fact, many experts consider that there is an economic recession only when a negative GDP growth has been observed over two consecutive quarters. However, it is generally considered that a recession starts when there have been several quarters of slowing even if they have been positive.

  2. Marketing Strategies adopted by automobile industry taking TVS Motors for comparison.

    This is commonly done through trade. These trades may be handled a variety of ways, but in small market environments, buyers and sellers typically deal in currency, and goods. In everyday usage, the word "market" may also refer to the location where goods are traded, or in other words, the marketplace.

  1. Evaluating managerial insights of 2 different models of inventory management.

    For this reason this procedure is also called as Monte Carlo Simulation. This paper compares the two analytical methods with a selected situation to determine inventory policy and managerial insights. Economic Order Quantity model: Cited in Whisler and Lapin (2002)

  2. Mcdonalds India. Porters Five Forces Model and Consumer Behaviour Analysis

    1. Most of the customers want McDonald?s to open its outlets in their locality. Decision-making of most customers depend on the distance they need to travel to consume a meal. 1. Overall, most customers are highly satisfied with McDonald?s and its offerings.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work