• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The following report is giving a clear definition of personal selling methods and explaining how sales personnel do this and I shall give examples to help illustrate my explanations.

Extracts from this document...

Introduction

Section 4 AO4 Personal selling methods Rosie Lyon The following report is giving a clear definition of personal selling methods and explaining how sales personnel do this and I shall give examples to help illustrate my explanations. Appointments with customer Businesses which have appointments with customers are usually selling products or services which are specialised. An example of this would a kitchen business e.g. Omega kitchens. As each product they sell is bespoke to each individual customer appointments to discuss the product are essential. Having an appointment with a customer can help build a relationship between the sales person and the customer, also giving them a chance to go over in more detail about the job in hand. ...read more.

Middle

Even though the internet is a large successful method of communication, speaking over the phone helps understand the tone of the voice of the customer, e.g. if the customer is unhappy with a product or service, they would prefer to receive an apology over the phone than via e-mail as most don't usually get read. After sales service After sales service is when businesses that usually sells products which need installing or insurance. An example would be a business which sells electrical appliances such as Comet; they sell products like washing machines which needs installation. Businesses such as Comet offer an after sales service by giving the customer free installation when they purchase the product from them. ...read more.

Conclusion

Confidence is necessary for this method of sale as it evolves personally having to go into other people's houses without them being aware before. Point of sale Point of sale is where the customer visits a business and a sale is made over the counter. This is usually when a customer requires a certain product or service which they already know they want, e.g. cigarettes as they require the customer to ask for what they want and the sales person gives them to the customer. Another example would be Blast Communications, a phone repair shop which also provides applications for phones. A point of sale at blast would be a customer coming in asking for a charger for a certain type of phone, the sales personnel would go get the charger if in stock and then sell it to the customer. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Evaluation of types of business communications with examples from Bernard Matthews, Vodaphone and Primark.

    This is because reputation is one of the main factors which decide the success of a business, and if the businesses' reputation goes down, like it did due to the bad press, then the company could be at risk of making losses and eventually going bankrupt.

  2. NETFLIX CUSTOMERS SATISFACTION

    Purpose of Study The m?in purpose of the study is to ex?mine Netflix e-business org?niz?tion ?nd customers' satisfaction. This rese?rch study is import?nt to determent the rule of customers' satisfactions ?nd underst?nding the customers need bec?use it is the first step of ?

  1. Disneyland and M&S. I am going to investigate customer service in two separate ...

    won't treat external customers the way they are expected to be treat. This will affect the businesses reputation as people will think negatively and not want to go back. In some cases, internal customers might not have a choice other than to go on strike or leave if they feel they are not being treated correctly.

  2. starbucks customer service

    This brings new satisfied customers. To gain new customers and making them satisfied you have to treat them the same way as existing customers and even better in order to welcome them to your business. This causes increased business and higher revenue.

  1. Caso: The Body Shop

    El mexicano est� siempre muy preocupado por la imagen que proyecta y por lo que los dem�s piensan de �l, dato avalado por el hecho del que el 92% de la poblaci�n de M�xico D.F considere indispensable el uso de estos productos (datos de la C�mara Nacional de la Industria

  2. Financial Feasibility of Opening A Business

    To find out exactly where I should locate my business in order to maximise my profits. There is one main method I will use to find the exact spot to locate my business. First I will need to find the specific area of Ballymena where I want my bar

  1. In this assignment I'll be explaining the competitive pressures on two businesses to develop ...

    They greet their customers politely and are willing to help them with any questions which are often online. By doing all this they are providing the customer will outstanding customer service, as a result this build strong customer relationship with them.

  2. Groupama Healthcare Customer Service Report

    Customer service Although Groupama healthcare cannot compete against the price and product, what makes them stand out in there excellent customer service. 3.1 Customer service polices As an insurance company, Groupama Healthcare would need policies and procedures when dealing with a customer.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work