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The limitations and constraints of marketing for Nike and Krispy Kremes

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Introduction

P2-The limitations and constraints of marketing I am going to describe the limitations and constraints of marketing for the two organisations I chose in the previous assignment. It is important for all businesses to make sure that when marketing they are within the constraints of the law. Legal constraints: Sales of goods act 1979- as traders it is permitted that Nike and Krispy Kremes sell goods that are as they are described and of good quality, this could affect marketing as it means that any marketing should describe the product accurately and be able to establish any claims for example if Nike made shoes that they claimed could fly you to the moon then them shoes would have to fly you to the moon. The product has to do what it says on the advert Consumer protection from unfair trading regulations 2008- this act was put in place so that the customers of both Nike and krispy kremes can be treated fairly it is important for both businesses to be honest with their customers at all times although they are this act was put in place for businesses that do the opposite an that use, aggressive sale tactics, or but up dishonest promotions like closing down sales when the store isn?t really closing down this is bad as it is false advertising and not being 100% honest to ...read more.

Middle

to protect their customers from unfair use of their personal information as they keep a database of customer information when their marketing department sends out direct emails. Both organisations have to make sure that the information from the database must be: Obtained fairly and lawfully Used only for the purpose stated during collection Adequate, relevant and not excessive in relation to the intended use Accurate and where necessary kept up to date Not kept for longer than necessary Processed in line with your rights Subject to procedures to prevent unlawful processing, accidental loss, destruction and damage to personal data Protected from transfer to an area outside the EEA unless adequate protection exists for that data in the area It is important for both organisations to register customers details when they purchase a product online, and to give them the option to opt in and receive information about future offers, this requirement is legal and it would be illegal for any organisation including the two I have chosen to send customers information that they have not requested Voluntary constraints: Marketing activities are also watched carefully by the advertising standards authority aka ASA, which is an industry body rather than a legal framework, which promotes and maintains the British code of advertising, sales promotion and direct marketing, these are a set of rules and standards businesses like Nike and Krispy Kremes should follow. ...read more.

Conclusion

Earth first -they campaign against the destruction of the environment. They could target Nike as they could destroy the environment to place their stores. Consumerism: Is a social movement which gives consumers some powers over business It gives consumers rights to: Be safe Choose Be informed Be heard TV programmes like watchdog and consumer right programmes like which? Help consumerism by forcing businesses take account their practices and products, the office of fair trading also play a part in consumerism by enforcing consumer legislation and taking care of unfair traders. E.g. if Nike say their trainers can make you fly then the product should actually make you fly otherwise consumers will not be happy and make complaints Acceptable language: When advertising the two businesses need to make sure they avoid offending consumers, acceptable language can be subjective and everyone?s reactions to the same text can change depending on the images that are provided with it and the context in which it is used. The ASA has identified areas where people find the use of language unacceptable, these are: Referring to sex Usage of strong language or swear words Mocking peoples religion or beliefs Show people in a demanding way and offend on the grounds of gender, race, religion, sexuality, age or disability It is important for the businesses to chose the appropriate language when advertising. Page of ...read more.

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