• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The limitations and constraints of marketing for Nike and Krispy Kremes

Extracts from this document...

Introduction

P2-The limitations and constraints of marketing I am going to describe the limitations and constraints of marketing for the two organisations I chose in the previous assignment. It is important for all businesses to make sure that when marketing they are within the constraints of the law. Legal constraints: Sales of goods act 1979- as traders it is permitted that Nike and Krispy Kremes sell goods that are as they are described and of good quality, this could affect marketing as it means that any marketing should describe the product accurately and be able to establish any claims for example if Nike made shoes that they claimed could fly you to the moon then them shoes would have to fly you to the moon. The product has to do what it says on the advert Consumer protection from unfair trading regulations 2008- this act was put in place so that the customers of both Nike and krispy kremes can be treated fairly it is important for both businesses to be honest with their customers at all times although they are this act was put in place for businesses that do the opposite an that use, aggressive sale tactics, or but up dishonest promotions like closing down sales when the store isn?t really closing down this is bad as it is false advertising and not being 100% honest to ...read more.

Middle

to protect their customers from unfair use of their personal information as they keep a database of customer information when their marketing department sends out direct emails. Both organisations have to make sure that the information from the database must be: Obtained fairly and lawfully Used only for the purpose stated during collection Adequate, relevant and not excessive in relation to the intended use Accurate and where necessary kept up to date Not kept for longer than necessary Processed in line with your rights Subject to procedures to prevent unlawful processing, accidental loss, destruction and damage to personal data Protected from transfer to an area outside the EEA unless adequate protection exists for that data in the area It is important for both organisations to register customers details when they purchase a product online, and to give them the option to opt in and receive information about future offers, this requirement is legal and it would be illegal for any organisation including the two I have chosen to send customers information that they have not requested Voluntary constraints: Marketing activities are also watched carefully by the advertising standards authority aka ASA, which is an industry body rather than a legal framework, which promotes and maintains the British code of advertising, sales promotion and direct marketing, these are a set of rules and standards businesses like Nike and Krispy Kremes should follow. ...read more.

Conclusion

Earth first -they campaign against the destruction of the environment. They could target Nike as they could destroy the environment to place their stores. Consumerism: Is a social movement which gives consumers some powers over business It gives consumers rights to: Be safe Choose Be informed Be heard TV programmes like watchdog and consumer right programmes like which? Help consumerism by forcing businesses take account their practices and products, the office of fair trading also play a part in consumerism by enforcing consumer legislation and taking care of unfair traders. E.g. if Nike say their trainers can make you fly then the product should actually make you fly otherwise consumers will not be happy and make complaints Acceptable language: When advertising the two businesses need to make sure they avoid offending consumers, acceptable language can be subjective and everyone?s reactions to the same text can change depending on the images that are provided with it and the context in which it is used. The ASA has identified areas where people find the use of language unacceptable, these are: Referring to sex Usage of strong language or swear words Mocking peoples religion or beliefs Show people in a demanding way and offend on the grounds of gender, race, religion, sexuality, age or disability It is important for the businesses to chose the appropriate language when advertising. Page of ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    to clean the toilets before the health inspector comes and checks it and the cleaner will not receive it in time or listen to it in time. This is an effective way of communicating as long as the person you want to listen to it gets it on time, as

  2. The marketing mix and its constraints

    This gives you the chance to buy 2 cinema tickets for the price of 1. You can only gain this through being an orange customer. The extended marketing mix is just an extra 3P's that are associated with marketing services.

  1. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    McDonalds has always been looking for individuals that are not only committed to work but also to other individuals, this will also help with building teamwork. The objective that can be achieved with having this commitment is the increase in sales and growth and expansion.

  2. Applied Business Unit 2 Coursework

    listing that they otherwise wouldn't have because they can talk about skills they have and activities they have taken part in which may make them a more suitable candidate. Therefore I have given this section a weighting of 2 also.

  1. Marketing Research

    For e.g , For the feature Price , rate the brands seperately on a scale of 1 to 5 Features LG Samsung Onida Price Aesthetics Sound quality Picture quality Country of origin Brand name Colour Unique facilities Sales promotion schemes Q.7 Among the colour TV brands which advertisement you like the most and why?

  2. Promotional Activities

    Myth: People with mental illness are violent and dangerous. Fact: The risk of being killed by a stranger with a severe mental health problem is roughly 1:10,000,000. 2. Myth: Once you've had a mental illness, you never recover Fact: People can and do recover from mental illness.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Changes in laws and regulations, including changes in accounting standards, taxation requirements, (including tax rate changes, new tax laws and revised tax law interpretations) and environmental laws. ? Changes in the non-alcoholic business environment. These include, without limitation, competitive product and pricing pressures and their ability to gain or maintain

  2. Describe the limitations and constraints of marketing

    Goods sold by description must correspond to the description. For example: 1. A contract for the sale of a quantity of wooden staves for making barrels described the staves as being 1/2 an inch thick. Some of the staves delivered were not 1/2 an inch thick but very slightly out.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work