• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27

The main objectives of this project are to find out about London computer market and to establish a Computer Hardware Ltd store in London. Computer Hardware Ltd aims to take a 10% London market share of computer hardware.

Extracts from this document...

Introduction

Computer Hardware Plc in United Kingdom The survey of London customers Research Officer: Thasanka Weerakoon Report Date: January 2010 Index Page Company profile & Objectives ------------------------------------------------------------- 04 Methodology ------------------------------------------------------------------------------------- 05 Research Process ------------------------------------------------------------------------------ 06 Primary Data ------------------------------------------------------- 08 Primary Data Collection Methods ----------------------------- 08 Secondary Data --------------------------------------------------- 08 Results of Interviews & Questionnaire ---------------------------------------------------- 09 Results & Analysis ---------------------------------------------------------------------- 09 - 19 PESTLE Analysis ------------------------------------------------------------------------------ 20 Projected Sales --------------------------------------------------------------------------------- 21 Correlation --------------------------------------------------------------------------------------- 22 Appendix ----------------------------------------------------------------------------------------- 23 References -------------------------------------------------------------------------------------- 28 Time scale with Giant Chart & Explanation --------------------------------------------- 29 Company Profile Computer Hardware Plc is a well established firm in UK. The company sells their products to the customers via their outlets in Manchester, Cardiff & Leeds. By providing good quality products with a good service, Computer Hardware Plc is a well known company in the UK. Company now has decided to expand its outlets to London computer market. Objectives The main objectives of this project are to find out about London computer market and to establish a Computer Hardware Ltd store in London. Computer Hardware Ltd aims to take a 10% London market share of computer hardware. Methodology Methodology is the heart of any research. Two types of methodology were carried out for this research. Qualitative research: - Qualitative research focuses on analysis of documents, artefacts, words, pictures, and other non-numerical data. The approach is descriptive and subjective in nature. Quantitative research: - Quantitative research focuses on analysis of numerical data. The approach often follows the scientific method and is objective in nature. Research Process: - (ccording to Saunders M. ...read more.

Middle

4. Do you want a scanner? (Appendix 1.6) * Yes * No Group Yes No % Male 15 50 20% Yes female 5 30 80% No Table 4 Figure 5 80% of people don't like to buy scanners. Figure 9 & 10 shows why people don't want to buy scanners. So company doesn't need to invest much money on scanners. 5. Do you like a wireless scanner? (Appendix 1.6) * Yes * No Group Yes No % Male 10 55 15% Yes Female 5 30 85% No Table 5 6. How much do you spend on a scanner? (Appendix 1.7) * Less than 25 * 25 - 35 * 35 - 45 * More than 45 Group �25 less 25 - 35 35 - 45 More than �45 Male 10 5 0 0 Female 5 0 0 0 Table 6 Table 4 and 5 indicate the interest of scanners of people. Majority don't like scanners and very few need scanners. The reason for this was found out through this research and it is explained in figure 9. 7. Do you have a printer? (Appendix 1.8) * Yes * No Figure 6 60% of people have printers and 40% don't have. So still there is a good market for printers and company can make money by selling ink to people who have printers. 8. Do you like a wireless printer? (Appendix 1.9) * Yes * No Group Yes No % Male 60 5 90% Female 30 5 10% Table 7 By this table, Computer Hardware Plc can assume that Londoners are more likely to go for latest technology as 90% people like wireless printers. ...read more.

Conclusion

8806 6506 640,000 766,0000 2180000 Line of Best Feet Correlation calculation: - r = n?xy - ?x?y Vn?x��(?x)� x n?y��(?y)� r = 6 x 2180000 - 1800 x 6600 V6 x 640000 - (1800)� x 6 x 7660000 - (6600)� r = 120000 120000 r = 1 Appendix 1 The questionnaire 1. Do you have a computer? * Yes * No 2. If yes, how long? * Six month * One year * Two year * More than two 3. How often do you change your computer? * Every six month * Every year * Every Two year * Don't know 4. How much do you normally spend on a computer? * Less than �200 * �200 - �400 * �400 - �600 * More than �600 5. Do you want a scanner? * Yes * No * 6. Do you like a wireless scanner? * Yes * No 7. How much do you spend on a scanner? * Less than 25 * 25 - 35 * 35 - 45 * More than 55 8. Do you have a printer? * Yes * No 9. Do you like a wireless printer? * Yes * No 10. Do you want a photo printer or normal printer? * Photo printer * Normal printer * Any 11. Do you like all in one printers? * Yes * No 12. Do you like wireless keyboard & mouse? * Yes * No 13. Do you consider the colour of the computer? * Yes * No 14. If yes, what colour is it? .......................................... 15. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Strategic Analysis of Woolworths

    Supermarket buys goods from its suppliers and sells those goods to customers, in which case products differentiation would be hardy possible. Therefore, Safeway Supermarket must manage to sell its products as low-price as it could possibly manage and still receive profits.

  2. From a marketing point of view, what were the main objectives or the Hovis ...

    Stage four is business analysis. The costs of development are established and marketing strategy is developed. The fifth stage is product development. The company need to be sure they have a good idea by this stage because costs increase greatly and therefore the risk to the company is greater.

  1. BTEC BUSINESS UNIT 2

    They may have to show other colleagues pictures of products when maybe they are not working. IT and Marketing work together as the business activities of Coca Cola Enterprises are to advertise the business in the best way possible and with the help of IT trying to market the stores

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    Spice girls are now in the dog category. At one time the spice girls were making an incredible amount of product and was well known, where as today they are over. They do not make any new songs to get into a higher category. Cash Cows Cash Cows are low-growth businesses or products with a relatively high market share.

  1. Business Studies Company Profile

    Different aims a business may have. There are a lot of different aims that business may have, good examples of these are: * Survival, if the business has just started out, the main aim of it would be to survive until the business gets enough leeway to move onto other aims, like profit maximization.

  2. Marketing Research

    are as follows:--- Define the situation/problem : Will giving the rip and zip effect help broaden the market? Research objectives: 1) To find what kind of customers would prefer drinking straight:- teenagers, executives. 2) To find how many are likely to switch to this packaging at different pricing.

  1. Unit 11 M1 Analyse the ways in which relationship marketing activities can be used ...

    parking spot where they have are available also at the front of the store where they are for parent who have children who are still in booster chairs. Also services they have to offer before the customer even enters the store is not just having trolleys and basket available but

  2. Business Aims and Objectives and the Marketing Mix

    The marketing will tell people about the good things a business is doing and persuade then to buy or use it products or services. They can do this by,?. Discovering the particular needs of a consumer. A consumer can be a person or an organization that purchases our products or services for personal use rather than manufacturing and reselling.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work