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The main objectives of this project are to find out about London computer market and to establish a Computer Hardware Ltd store in London. Computer Hardware Ltd aims to take a 10% London market share of computer hardware.

Extracts from this document...

Introduction

Computer Hardware Plc in United Kingdom The survey of London customers Research Officer: Thasanka Weerakoon Report Date: January 2010 Index Page Company profile & Objectives ------------------------------------------------------------- 04 Methodology ------------------------------------------------------------------------------------- 05 Research Process ------------------------------------------------------------------------------ 06 Primary Data ------------------------------------------------------- 08 Primary Data Collection Methods ----------------------------- 08 Secondary Data --------------------------------------------------- 08 Results of Interviews & Questionnaire ---------------------------------------------------- 09 Results & Analysis ---------------------------------------------------------------------- 09 - 19 PESTLE Analysis ------------------------------------------------------------------------------ 20 Projected Sales --------------------------------------------------------------------------------- 21 Correlation --------------------------------------------------------------------------------------- 22 Appendix ----------------------------------------------------------------------------------------- 23 References -------------------------------------------------------------------------------------- 28 Time scale with Giant Chart & Explanation --------------------------------------------- 29 Company Profile Computer Hardware Plc is a well established firm in UK. The company sells their products to the customers via their outlets in Manchester, Cardiff & Leeds. By providing good quality products with a good service, Computer Hardware Plc is a well known company in the UK. Company now has decided to expand its outlets to London computer market. Objectives The main objectives of this project are to find out about London computer market and to establish a Computer Hardware Ltd store in London. Computer Hardware Ltd aims to take a 10% London market share of computer hardware. Methodology Methodology is the heart of any research. Two types of methodology were carried out for this research. Qualitative research: - Qualitative research focuses on analysis of documents, artefacts, words, pictures, and other non-numerical data. The approach is descriptive and subjective in nature. Quantitative research: - Quantitative research focuses on analysis of numerical data. The approach often follows the scientific method and is objective in nature. Research Process: - (ccording to Saunders M. ...read more.

Middle

4. Do you want a scanner? (Appendix 1.6) * Yes * No Group Yes No % Male 15 50 20% Yes female 5 30 80% No Table 4 Figure 5 80% of people don't like to buy scanners. Figure 9 & 10 shows why people don't want to buy scanners. So company doesn't need to invest much money on scanners. 5. Do you like a wireless scanner? (Appendix 1.6) * Yes * No Group Yes No % Male 10 55 15% Yes Female 5 30 85% No Table 5 6. How much do you spend on a scanner? (Appendix 1.7) * Less than 25 * 25 - 35 * 35 - 45 * More than 45 Group �25 less 25 - 35 35 - 45 More than �45 Male 10 5 0 0 Female 5 0 0 0 Table 6 Table 4 and 5 indicate the interest of scanners of people. Majority don't like scanners and very few need scanners. The reason for this was found out through this research and it is explained in figure 9. 7. Do you have a printer? (Appendix 1.8) * Yes * No Figure 6 60% of people have printers and 40% don't have. So still there is a good market for printers and company can make money by selling ink to people who have printers. 8. Do you like a wireless printer? (Appendix 1.9) * Yes * No Group Yes No % Male 60 5 90% Female 30 5 10% Table 7 By this table, Computer Hardware Plc can assume that Londoners are more likely to go for latest technology as 90% people like wireless printers. ...read more.

Conclusion

8806 6506 640,000 766,0000 2180000 Line of Best Feet Correlation calculation: - r = n?xy - ?x?y Vn?x��(?x)� x n?y��(?y)� r = 6 x 2180000 - 1800 x 6600 V6 x 640000 - (1800)� x 6 x 7660000 - (6600)� r = 120000 120000 r = 1 Appendix 1 The questionnaire 1. Do you have a computer? * Yes * No 2. If yes, how long? * Six month * One year * Two year * More than two 3. How often do you change your computer? * Every six month * Every year * Every Two year * Don't know 4. How much do you normally spend on a computer? * Less than �200 * �200 - �400 * �400 - �600 * More than �600 5. Do you want a scanner? * Yes * No * 6. Do you like a wireless scanner? * Yes * No 7. How much do you spend on a scanner? * Less than 25 * 25 - 35 * 35 - 45 * More than 55 8. Do you have a printer? * Yes * No 9. Do you like a wireless printer? * Yes * No 10. Do you want a photo printer or normal printer? * Photo printer * Normal printer * Any 11. Do you like all in one printers? * Yes * No 12. Do you like wireless keyboard & mouse? * Yes * No 13. Do you consider the colour of the computer? * Yes * No 14. If yes, what colour is it? .......................................... 15. ...read more.

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