The Marketing Planning Process Model
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Task 2 Introduction Coca-Cola was founded in 1886 by John Styth Pemberton in Atlanta. The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 brands. The Coca-Cola Company continues to be based in Atlanta and employs 49,000 people worldwide, with operations in over 200 countries. The Coca-Cola Company mission is: * To refresh the world - in mind, body and spirit * To inspire moments of optimism - through our brands and actions, and * To create value and make a difference - everywhere we engage The importance of planning, control and evaluation to the business I am going to explain the importance of planning, control and evaluation of marketing for Coca-Cola.
By planning it will make sure that Coca-Cola is up to date with everything and can keep track of their competition and stay ahead of them to be more successful. Another reason to plan is so that businesses such as Coca-Cola don't make any mistakes. Mistakes can be very costly for Coca-Cola, for example if Coca- Cola were to launch a new flavour drink without planning and knowing what flavours would the customer like to drink then this could cause problems because they can loose the money what they invested. So if they plan then they could prevent this by doing research and getting feedback from customers. Control Control is the next stage in marketing management process.
They would look at what products have worked well, what products didn't work well and how they could move forward. This will prevent loss of sales and profits. Also it will prevent mistakes in the future. Marketing planning process model suggests the several stages that have to be completed in order to arrive at a strategic marketing plan. The Marketing Planning Process Model The reason why it is important to plan, control and evaluate is because: * Allows reflection - constant evaluation means marketing policies/practises are proactive. * It will help the business to identify sources and give a competitive edge. The rest of the tasks will follow the stages of the model. ?? ?? ?? ?? BTEC National Diploma In Business Unit 3: Introduction to Marketing Danish Rahman
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