• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Marketing Planning Process Model

Extracts from this document...

Introduction

Task 2 Introduction Coca-Cola was founded in 1886 by John Styth Pemberton in Atlanta. The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 brands. The Coca-Cola Company continues to be based in Atlanta and employs 49,000 people worldwide, with operations in over 200 countries. The Coca-Cola Company mission is: * To refresh the world - in mind, body and spirit * To inspire moments of optimism - through our brands and actions, and * To create value and make a difference - everywhere we engage The importance of planning, control and evaluation to the business I am going to explain the importance of planning, control and evaluation of marketing for Coca-Cola. ...read more.

Middle

By planning it will make sure that Coca-Cola is up to date with everything and can keep track of their competition and stay ahead of them to be more successful. Another reason to plan is so that businesses such as Coca-Cola don't make any mistakes. Mistakes can be very costly for Coca-Cola, for example if Coca- Cola were to launch a new flavour drink without planning and knowing what flavours would the customer like to drink then this could cause problems because they can loose the money what they invested. So if they plan then they could prevent this by doing research and getting feedback from customers. Control Control is the next stage in marketing management process. ...read more.

Conclusion

They would look at what products have worked well, what products didn't work well and how they could move forward. This will prevent loss of sales and profits. Also it will prevent mistakes in the future. Marketing planning process model suggests the several stages that have to be completed in order to arrive at a strategic marketing plan. The Marketing Planning Process Model The reason why it is important to plan, control and evaluate is because: * Allows reflection - constant evaluation means marketing policies/practises are proactive. * It will help the business to identify sources and give a competitive edge. The rest of the tasks will follow the stages of the model. ?? ?? ?? ?? BTEC National Diploma In Business Unit 3: Introduction to Marketing Danish Rahman ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. business planning unit 8

    As my business is based on producing chocolate it requires the batch production, I will use this method for my business seeing that there will be high scales of production with reasonable cost. The advantages and disadvantages below state how it will affect my business.

  2. Marketing research for coca cola

    The advantage of this is that it is Quick & easy, does not require complete population information and good for face-to-face surveys. The disadvantage for this is that it can be expensive. Random sampling: Random sampling is that all members have an equal chance of being in the sample.

  1. BTEC BUSINESS UNIT 2

    Coca Cola Enterprises need to ensure that they don't only have grievance procedures in place but they also have incentive schemes. Many companies introduce these schemes for motivation purposes, this has been proved to make employees feel more valued and will make them work better.

  2. Marketing Research. Explain how different marketing research methods have been used to make a ...

    seen as obtrusive and annoying, this lowers the response rate and many of the participants may have a negative feeling before they answer the questions. Focus groups provide a lot of details but can be expensive to set up. The numbers of participants is small so it is important to

  1. Business Studies Company Profile

    Loyalty of workers is increased. Motivation is increased and because of this so is productivity. Management control is also increased. These all obviously benefit BMW so BMW would find the best business culture for it. I think that having a role culture complements BMW's management style as everyone knows what

  2. Marketing Research

    A panel consisting of 15 to 20 judges are independently asked to sort these statements into 11 piles, from the most favorable towards the attitude to the most unfavorable. e.g Suppose we are interested in the attitude of a certain socio-economic class of respondents towards savings and investments.

  1. Marketing Assignment - examples Tesco and Coca Cola

    Using the Ansoff Matrix is a way of exploring in order to attract new customers, which they did so by diversifying the products range and introducing different flavours drinks, this was part of their growth strategic planning.

  2. Coca cola marketing plan. The following marketing plan forms the basis for the ...

    This product segment has shown a steady growth since 1999: an increase of 13.5% over a period of 6 years. The consumption rate per capita in 2004 has reached 3.94 liters, which represents a 4.0% increase compared to 1999 (ref.3).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work