• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Marketing Planning Process Model

Extracts from this document...


Task 2 Introduction Coca-Cola was founded in 1886 by John Styth Pemberton in Atlanta. The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 brands. The Coca-Cola Company continues to be based in Atlanta and employs 49,000 people worldwide, with operations in over 200 countries. The Coca-Cola Company mission is: * To refresh the world - in mind, body and spirit * To inspire moments of optimism - through our brands and actions, and * To create value and make a difference - everywhere we engage The importance of planning, control and evaluation to the business I am going to explain the importance of planning, control and evaluation of marketing for Coca-Cola. ...read more.


By planning it will make sure that Coca-Cola is up to date with everything and can keep track of their competition and stay ahead of them to be more successful. Another reason to plan is so that businesses such as Coca-Cola don't make any mistakes. Mistakes can be very costly for Coca-Cola, for example if Coca- Cola were to launch a new flavour drink without planning and knowing what flavours would the customer like to drink then this could cause problems because they can loose the money what they invested. So if they plan then they could prevent this by doing research and getting feedback from customers. Control Control is the next stage in marketing management process. ...read more.


They would look at what products have worked well, what products didn't work well and how they could move forward. This will prevent loss of sales and profits. Also it will prevent mistakes in the future. Marketing planning process model suggests the several stages that have to be completed in order to arrive at a strategic marketing plan. The Marketing Planning Process Model The reason why it is important to plan, control and evaluate is because: * Allows reflection - constant evaluation means marketing policies/practises are proactive. * It will help the business to identify sources and give a competitive edge. The rest of the tasks will follow the stages of the model. ?? ?? ?? ?? BTEC National Diploma In Business Unit 3: Introduction to Marketing Danish Rahman ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Unit 2 Investigating business

    The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web and the infrastructure to support electronic mail. The Internet carries a vast array of information resources and services, which would help cooks for hire as we can have

  2. Marketing Research

    And the estimated standard deviation 0 = 40 gms. Does the sample mean differ significantly form the intended weigh of 500 gms. 1) Null hypothesis = there is no difference between the sample mean and the population mean. Thus Ho= u=500 gms and we have a two tail test.


    in the application form what is involved in the job that he/she has. Another example is that if an employee has been asked to do a job that is dangerous then this problem could be resolved first of all by just talking to the person that asked the employee to

  2. Applied Business Unit 2 Coursework

    - give contact numbers (3) - What to do if they don't want the job. (3) REJECTION LETTER Rejection letter Is it apologetic (3) Is it formal (1) Does it encourage them to apply for other jobs at the company? (3) Additional features 1 additional mark for each up to a maximum of 3.

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    However, if the accessory were an air freshener or a tom-tom, I would fit it myself. IER-Thank you for your time, you have be very informative and helpful. IEE-I'm glad it helped, bye. 2) Female client aged 19 IER- Thank you for giving us your time to answer some questions for our survey IEE-That's okay IER-Do you own a car?

  2. Unit 3 - Marketing Research And Marketing Mix

    Advertising This is when the company has to choose which way it will use to promote their product across to their target market. There are many different types of media which are available. Additionally it is important that the company choose the right media to promote the product across to their consumers.

  1. Applied Business Studies

    In supermarkets, they can range to store manager, to stacking shelves, to working on the tills. The employees are very important because they are the 'legs' of a business, they are the people who keep the company up and running. The employees can have a big say in the company.

  2. Marketing Assignment - examples Tesco and Coca Cola

    by their customer as brand that produce good quality product that they trust. Long-term perspective is an important factor in building a brand image, this will mean raising brand awareness and communicating the brandâs message and creating customer loyalty will take time, this will mean investing in the company.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work