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The Marketing Planning Process Model

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  • Essay length: 571 words
  • Submitted: 18/09/2010
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AS and A Level Marketing & Research

The first 200 words of this essay...

Task 2

Introduction

Coca-Cola was founded in 1886 by John Styth Pemberton in Atlanta. The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 brands. The Coca-Cola Company continues to be based in Atlanta and employs 49,000 people worldwide, with operations in over 200 countries.

The Coca-Cola Company mission is:

* To refresh the world - in mind, body and spirit

* To inspire moments of optimism - through our brands and actions, and

* To create value and make a difference - everywhere we engage

The importance of planning, control and evaluation to the business

I am going to explain the importance of planning, control and evaluation of marketing for Coca-Cola. These stages are very important as this is main part of marketing management.

Planning

Jobber defines marketing planning as, "The process by which business analyse the environment, decide upon courses of action, and implement those decisions.

The first stage is to plan; this is a very important stage to any business especially an organisation like Coca-Cola. As

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