• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The objectives of Cadbury Trebor Bassett.

Extracts from this document...

Introduction

The objectives of Cadbury Trebor Bassett. Businesses set themselves objectives; they are used as a starting point for decision-making. They also affect the ways that the business operates, they state in general terms what the company wants to be able to achieve in the long-term. The reasons why business have objectives is because, * They act as management targets * They are a standard against which performance can be measured * They help to bring staff together * When linked to pay or rewards they can encourage staff Cadbury Trebor Bassett has many objectives within its business that help the business operate. * "Growth earnings per share by 10% each year" - Cadbury Schweppes governing objective remains growth in value for its shareowners. ...read more.

Middle

At the moment it is empty because Cadbury has just brought an American brand fruit-juice "Snapple." The "Snapple" beverage Group was to gain the leading position in the premium refreshment beverage category in the U.S. The Snapple Beverage Group becomes the third major beverage enterprise in the United States owned by Cadbury Schweppes and will remain a stand-alone company with its portfolio of new age and premium beverages. * "Growth" - Growth is an important feature within a company especially Cadbury's. Cadbury's have recently been given a five-year contract to fill all the vending machines in colleges, school's and university's in New York with their products. They will sell exclusively Cadbury Schweppes' range Snapple fruit juices and water. ...read more.

Conclusion

There are many ways that Cadbury Schweppes are trying to make a higher profit. They have invested in to "Snapple" which is a healthy fruit juice and they have also invested in to medicated confectionary. * "Working together to create brands people love" - This is one of Cadbury's main objectives. It reinforces their beliefs that their people, through engagement with other stakeholders, create value for their business. If the company employees pull together the business will be more successful. * "Survive" - A business needs to keep original customers as well as trying to attract new customers. They often need to re-design products packaging, or design new products to keep up with competitors. If all of above happen in a business, the business will survive. Abigail Hicks E2 11th October 2003 - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Analysis of The Cadbury company.

    the excellent opportunities to develop the vending business will be fully exploited and that the Underground will benefit from increased revenue at no investment cost." Functional areas Every public limited company has organisational functions these are the main activities of the following areas at Cadbury, which allow it to exist and become a successful business.

  2. Business Aims and Objectives.

    Local Authorities Councils receive money from the government through revenue support grant and also charge householders council tax and charge business tax to all businesses. Other income comes from loans, council house rents and the sale of council services such as leisure centre charges.

  1. Analysis of The Cadbury company.

    Within 10 years of moving to Bournville, the number of employees had risen from 230 to 1,200: by 1899 the number was 2,700 and it had risen to 7,500 by 1919. Trade unions were encouraged but had limited appeal because of the excellent working conditions at Bournville.

  2. Analysis of The Cadbury company.

    Like being at school it is up to the operations department to organize and ensure that all staff have a clear, rigid timetable to stick to to keep the business running smoothly. They also have to ensure that he company can cope with a number of sick days and that

  1. 1. Explore the role of management in achieving organisational aims and objectives.

    experienced health assistant 1 experienced baby department assistant 1 experienced I.T staff. The i.t. staff may only be employed for the technology installation but they are crucial. Someone experienced needs to set up the tills and epos system which is also vital as it will be used as an automatic ordering system whereby low stock is automatically ordered.

  2. E2: describe and explain the objectives of the business

    * Disadvantages * By going public it means their stock and shares can be bought by anyone and therefore competitors could try and take them over. * It is difficult to manage effectively due to size. * Accounts are made Public.

  1. Ao1 : aims and objectives

    This is because it is specific, measurable, and achievable and time bound. (SMART). Objectives need to be SMART in order to achieve them. They need to be: * Specific; to know directly what exactly what you wish to achieve * Measurable; to see your progress of achieving your goals *

  2. Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in London. ...

    they provide o How are consumers satisfied This is Cadbury's mission statement: "We are passionate about working together to create brands that people love. Brands that bring the world moments of delight and a splash of colour on a grey day."

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work