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The objectives of Cadbury Trebor Bassett.

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Introduction

The objectives of Cadbury Trebor Bassett. Businesses set themselves objectives; they are used as a starting point for decision-making. They also affect the ways that the business operates, they state in general terms what the company wants to be able to achieve in the long-term. The reasons why business have objectives is because, * They act as management targets * They are a standard against which performance can be measured * They help to bring staff together * When linked to pay or rewards they can encourage staff Cadbury Trebor Bassett has many objectives within its business that help the business operate. * "Growth earnings per share by 10% each year" - Cadbury Schweppes governing objective remains growth in value for its shareowners. ...read more.

Middle

At the moment it is empty because Cadbury has just brought an American brand fruit-juice "Snapple." The "Snapple" beverage Group was to gain the leading position in the premium refreshment beverage category in the U.S. The Snapple Beverage Group becomes the third major beverage enterprise in the United States owned by Cadbury Schweppes and will remain a stand-alone company with its portfolio of new age and premium beverages. * "Growth" - Growth is an important feature within a company especially Cadbury's. Cadbury's have recently been given a five-year contract to fill all the vending machines in colleges, school's and university's in New York with their products. They will sell exclusively Cadbury Schweppes' range Snapple fruit juices and water. ...read more.

Conclusion

There are many ways that Cadbury Schweppes are trying to make a higher profit. They have invested in to "Snapple" which is a healthy fruit juice and they have also invested in to medicated confectionary. * "Working together to create brands people love" - This is one of Cadbury's main objectives. It reinforces their beliefs that their people, through engagement with other stakeholders, create value for their business. If the company employees pull together the business will be more successful. * "Survive" - A business needs to keep original customers as well as trying to attract new customers. They often need to re-design products packaging, or design new products to keep up with competitors. If all of above happen in a business, the business will survive. Abigail Hicks E2 11th October 2003 - 1 - ...read more.

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