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The organisations Oxfam who are a voluntary business have three main strategic aims. These are giving the right to live a sustainable livelihood, giving the right to basic social services, giving the right to life and security.

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Introduction

UNIT 1: Exploring Business Activity I have recently investigated the different types of business activity and ownership. Using the information from my previous investigation I will now investigate and analyse how the type of business and different stakeholders influence the setting of strategic aims and objectives. Businesses need to have a clear sense of direction which must be shown to all stakeholders. This is the aim of the business which can be broken down in to objectives. The objectives set by the business can be set out more specifically to how the aim can be achieved. Aims can also help a business to strive to improve, helps a business set budgets and helps to expand the business. When using aims (gives a general sense of direction) and objectives (breaking down the aim into more specific targets) in a business a good set of objectives should be SMART. The term SMART stands for: * Specific * Measurable * Achievable * Realistic * Time related The organisations Oxfam who are a voluntary business have three main strategic aims. ...read more.

Middle

They also deliver AIDS and HIV programmes mainly in South Africa using strategies create prevention, cures and treatment to the most vulnerable people such as young children and old people, this should help to create awareness. Oxfam also support groups who monitor how the budgets are allocated and spent. The third aim is giving the right to be heard, being able to help poor people to be able to influence decisions affecting their lives, including using political rights to be able to challenge inequality and economic rights. The plan to meet this aim is to strengthen the voice of people who have been prevented from having any attention or power to demand their rights. Oxfam having also been working towards building social movements where citizens can have an influencing role in relation to government decisions. Audi is a private sector business and has a main aim, which is to make profit. There aims and objectives are based the 4 P's on marketing which is product, price, place and the public. ...read more.

Conclusion

Strategies used by private sector businesses are profit maximisation, survival, sales maximisation, break-even, increasing revenue and cutting costs, meeting the needs of the market and outshining the completion. The main objective of a business is to maximise the profits the make. To achieve higher profits in the longer term, they may have different short-term objectives. For example, by sacrificing short-term maximising, the business can secure long-term profit growth. For instance in order to gain market leadership the business may have to invest heavily in short period so that short -term profits fall. Sales maximisation is used to maximise sales, this can be done increase the number of items sold (sales volume) for example Audi have a aim to sell 900,000 cars in 2009 to customers. Businesses can also increase the sales value, which is the money, received from making sales. This is also known as sales revenue. Survival as a business is also very important to any business but mainly small new companies. A business that has been there for a long time has survived. ?? ?? ?? ?? BTEC NATIONAL CERTIFICATE IN BUSINESS Assignment 2 Kishan Chamber Page 1 ...read more.

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