The present success of the travel industry has been greatly influenced by the advent of the computer system in this industry.

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Introduction of the organization.

The present success of the travel industry has been greatly influenced by the advent of the computer system in this industry. The success or failure of a firm in this sector is not only determined by friendly staff or by efficient management but in part by the system used.

A breakdown of such a system would present a firm with in-calculable losses including a major loss in customer satisfaction. Thus an efficient and reliable system has to be established allowing all related transactions to be carried out with accuracy and diligence.

I have been ensued the task of computerizing a small travel and tourism agency called International Travel Services (I.T.S) which receives a high influx of customer transactions.  It has been in effective operation for the last eight years. Its services vary from ticket purchase to the sale of holiday packages. The organization employs 20 members of staff. The agency has divided itself into various departments. This includes:
   

      1.  Hotels and Resort.

      2.  Ticketing and Baggage.

3.  Transfers and Tours.

4.  Customer Relations.

The Hotel and Resort department is ensued with the task of the booking and handling of hotel rooms in relation to travel packages. When a customer purchases a travel package, the hotel and resort department will filter through the details of the package purchased and will book a room in the partner hotel. If a room is unavailable in the selected hotel, they will search for a similar vacancy in a similar hotel in the area selected. They ensure that partner hotels are of reliable service and that they will effectively provide the services requested by the customer.

The Ticketing and Baggage counter handles the sale of airline as well as sea-fare tickets. They also handle affairs in respect to baggage allowance and external courier services. Since the agency is not permitted to produce any printed tickets, they will obtain these tickets from the authorized airline distributor, thus obtaining a commission on the sale of the ticket. Thus the ticketing and baggage department is in continuous correspondence with the authorized travel agencies of the various airlines.

The Transfers and Tours department is one of the most important departments in the agency. They handle and organize holiday tours and transfers to and from locations designated by the customer. This may be by air or by land. The staff at the transfers and tours department have to ensure that the tour operator is reliable and effective. They have to maintain the quality of the services offered to the customer. This department is very critical in the operation of the business.

All the above departments are not in direct correspondence with the customer. They work in the background and are thus not important where customer interaction is concerned. The Customer Relations department has thus been created to handle customer affairs. Information that is collected by this department is communicated to the other various departments. The customer’s needs and requirements are recorded by this department and is then passed on to the respective departments, for e.g. if a customer wishes to purchase an airline ticket, he will address this to the Customer Relations department and the clerk at the department will collect the related information such as the details of the flight no., the flight date and the class that the customer wishes to travel e.g.: First, Business, Economy.  If the customer wishes to purchase a travel package the procedure is a little more complicated. He/She will have to choose from a preset package or a custom package. In the preset package he/she will have to choose travel options that are set by the business authority. If he/she is not satisfied with the packages that the agency provides him/her he can choose to devise a custom package. Here, he/she will be able to choose the travel option that suits his/her taste. He/She can choose from a range of tour operators and would not necessarily be restricted with what the agency has to offer.  

The diagram below depicts how a basic transaction is carried out in relation to a ticket purchase. Since this requires the involvement of only two departments, it is a fairly easy task. The interaction in this case is only limited between two departments. This is not always the case. Depending on the situation, more departments may be involved with the customer relations department as shown on the following page.

The above diagram depicts the actions that are carried out when a travel package is purchased. Note that all the departments are involved in such a transaction. Thus it is safe to say that a purchase of a travel package involves a larger participation of the various departments as compared to the purchase of an airline ticket alone. To relieve taxation on the other departments would allow them to work more effectively. They will be able to produce better results in the long run.

If the customer relations department were to be computerized it would relieve the taxation of work imposed on the other departments. This would result in the other departments working far more efficiently than was the case earlier.

By producing questionnaires that would be filled up by the various departments, including the senior management team, the results would be analyzed to determine how the customer relations department would be computerized. The information that would be provided in further stages of the project would be obtained from surveys and other methods of fact finding to try to extract more information about the business.

It is important to consider that the customer relations department should be computerized in a manner that will not affect the proper running of the other departments. If an effective computerization should be carried out, it should encompass the concerns of the other departments. The best solution should be developed to help relive maximum work stress from the other organizations. The surveys that have been carried out will prove this. Since only the customer relations department alone has to be computerized, it would be appropriate to ensure that the other departments follow their system effectively without let or hindrance. Thus the customer relations department will be stressed the most often.

The various members of staff to provide a strong start to the computerization process have filled up the following questionnaires. It is important to note that their views and concerns are of utmost importance. It is by the information that they provide us with will an effective system be established.  

Name:

Designation:

Department:

Employee no:

Please answer the questions below as honestly as possible:

How long do you work on a daily basis?      

  • 6 hours
  • 8 hours
  • Over 8 hours

How do you find your workload?

  • Not Stressful
  • Stressful
  • Very Stressful
  • Maximum stress

What section of your department would you prefer being transferred to the customer relations department?

  • Production of invoices
  • Booking and Itineraries
  • Other (Please specify):…………………….

How many transactions does your department carry out on a daily basis?

Transactions

 

Name:

Designation:

Department:

Employee no:

Please answer the questions below as honestly as possible:

How long do you work on a daily basis?      

  • 6 hours
  • 8 hours
  • Over 8 hours

How do you find your workload?

  • Not Stressful
  • Stressful
  • Very Stressful
  • Maximum stress

What section of your department would you prefer being transferred to the customer relations department?

  • Production of invoices
  • Booking and Itineraries
  • Other (Please specify):…………………….

How many transactions does your department carry out on a daily basis?

Transactions

 

Name:

Designation:

Department:

Employee no:

Please answer the questions below as honestly as possible:

How long do you work on a daily basis?      

  • 6 hours
  • 8 hours
  • Over 8 hours

How do you find your workload?

  • Not Stressful
  • Stressful
  • Very Stressful
  • Maximum stress

What section of your department would you prefer being transferred to the customer relations department?

  • Production of invoices
  • Booking and Itineraries
  • Other (Please specify):…………………….

How many transactions does your department carry out on a daily basis?

Transactions

 

Name:

Designation:

Department:

Employee no:

Please answer the questions below as honestly as possible:

How long do you work on a daily basis?      

  • 6 hours
  • 8 hours
  • Over 8 hours

How do you find your workload?

  • Not Stressful
  • Stressful
  • Very Stressful
  • Maximum stress

What section of your department would you prefer being transferred to the customer relations department?

  • Production of invoices
  • Booking and Itineraries
  • Other (Please specify):…………………….

How many transactions does your department carry out on a daily basis?

Transactions

 

Name:

Designation:

Department:

Employee no:

Please answer the questions below as honestly as possible:

1. How long do you work on a daily basis?      

  • 6 hours
  • 8 hours
  • Over 8 hours

2. How do you find your workload?

  • Not Stressful
  • Stressful
  • Very Stressful
  • Maximum stress

3. What section of your department would you prefer being transferred to the customer relations department?

  • Production of invoices
  • Booking and Itineraries
  • Other (Please specify):…………………….

4. How many transactions does your department carry out on a daily basis?

Transactions

 

Please note that these samples do not represent the overall view of the staff.

The Manual system

The manual system of all the departments will be analyzed in this part of the project. In order to effectively carry this out, it is important to understand the employment structure that the business applies. Even though the computerization of the computer relations department will not directly affect the employment scheme presently applied, it is important to note that understanding this would help to understand how the present manual system works.

The above diagram represents the position of the Senior Management Team (S.M.T). The most important person in this chain is the chairperson. He is responsible for most of the major decision making aspects in the business. It is mainly through his leadership that the business is now in a proper running position for the forseable future.

The general manager works with the maanaging director as well as the other managers of the respective department to ensure that the business is performing up to the expected standard. If the staff face any problem or enquiries, they will communicate this to the managing director who will decide on responsive avtion.

The managing director  is entrusted with the financial aspect of the business. He ensures that the flow of money is accounted for and that they are no irregularities where financial matters are concerned. He will cover for the general manger during sickness or urgent need.

It is far more important to consider the normal working staff, especially those that  are working in he customer relations department which will be computerised. Thus extra emphasis has been laid on this aspect of the business. Every department follows the same staff procedure so the following description of staff can be applied to all the departments.

Each department employs a Head of Department, and four  clerks. The Head of Department ensures that his/her department is in proper running order and that. All tasks assigned to it are being carried out successfully. He/She will report to the managing director of the affairs of his/her particular department. The clerks are responsible for much of the office work and are in full interaction with the system. It is thus important to design a system which will suit the needs and the requirements of all the staff and the clerks in particular.

There is only one eight hour shift so there has been no recognizable need to have employed extra staff. This was vital in the long running existence of the firm.

In this section of the projects all the departments will be considered in detail.

Since we will only have to computerise the customer services department alone, we will place more importance on the handling of this department.

Again we will deal with the various departments. I aim to give the reader a better perspective of the various departments which is very important for the completion of this project. Unlike earlier these descriptions aim to give the reader a better understanding of the various departments, especiallyu those that are directly invoved in the day to day operation of the business.

The departments are as follows:

  • Senior Management
  • Accounting
  • Ticketing and Baggage
  • Hotels and Resorts
  • Transfers and Tours.
  • Customer relations

For ease of understanding the senior management will be exempted for explanation because their responsibilities are more subjective than administrative.

Accounting.

The accounting department is mainly responsible for the following tasks:

  • Payroll: The payroll is considered one of the most important tasks to be carried out by this department. It is the policy of the firm to ensure that employees are paid correctly and on time. The pay slip is produced on a monthly basis and has provision for basic pay as well as allownces and overtime. Basic pay is considered as a fixed amout while allowances and overtime are calculated in excess.
  • Invoices: Invoices are produced before payment is made of a particular service. They will provide the customer with details of any amount that he/she owes the business. These invoices are critical for receiving payment for any goods or services provided. The accounting department only produces invoices of fairly large amounts Thus they only produce invoices for services provided to large companies rather than individual customers. The invoices for individual customers are produced by the respective departments
  • Receipt.: A receipt is produced after payment for any services are made. This payment may be made by cash or cheque. If the payment is made by cash the receipt is produced on the spot. If the payment is made by cheque, the receipt is produced after the cheque is cleared to deter fraud.
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Ticketing and Baggage

The ticketing and baggage department handles the ticketing aspect of the business. As mentioned earlier, the business does not print the ticket themselves but it is ordered from the airline’s authorised agent. The ticketing department thus carries out the following tasks:

  • Booking of flight seats on the respective airline subject to availability. The department would inquire whether a seat is available on the airline in question. If a seat is available, the department would order the ticket from the authorised agent. This can only be done once the following information is collected ...

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