The role of marketing and how valuable it is for a successful business.

The first 200 words of this essay...

Unit 1:

Creating a Marketing Proposal

AO1

Introduction to the Unit

In this First Unit of my AS Course I will be looking at the role of marketing and how valuable it is for a successful business. Unit 1 will be based on marketing and I will show evidence of successful marketing.

Unit 1 will require me to look at various stages in the marketing process; however I will be looking at a medium-to-large sized business. It will require me to produce a good marketing proposal to try an attempt a successful launch of a new product in the market. In this Unit the product I will be looking at will be 'Luxury Ice Creams'. The Proposal will take the form of an oral presentation, where-by group members will be talking about their particular field in the proposal.

The Presentation will also feature visual aids, such as Pictures, Videos and PowerPoint Presentations, through out which the Product will be shown with great explanation.

The Presentation will then lead to the final evaluation to where either the Proposal was successful or not to the market, however the Product will be carefully researched and