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The role of the organisation - The Volkswagen Group UK.

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Introduction

Unit 1 Business at Work By The role of the organisation The role of Volkswagen Group UK is to import, market and distribute vehicles and spare parts for the five brands, namely: - Audi - SEAT - Skoda - VW - VW Commercial Vehicles Volkswagen Group UK is therefore sometimes referred to as NSO: National Sales Office. The group supports a network of currently approximately 800 franchised retailers. Through that network VWG UK aims to deliver excellent Customer Service through Sales and After Sales processes. The ultimate goal is to maximize the opportunities for Volkswagen Group products and services in the UK marketplace that is to generate demand and then secure the supply to satisfy the demand. We look at innovative ways of delivering this process at the lowest possible cost. For example through E-Business advances. History In the very early years of Audi, over a century ago, August Horch, driven by high standards and passion, designed "good, strong vehicles for discerning tastes". And this has stayed the same right up to the present day: the name Audi stands for high-quality vehicles with advanced technology and progressive design - summed up in the company slogan: "Vorsprung durch Technik". ...read more.

Middle

Franchising covers a variety of arrangements under which the owner of a business idea grants other individuals or groups (known as franchisees) to trade using that name or idea. Business objectives. The main business objective for Audi AG is to improve the sales of there cars worldwide and increase there profit (profit maximisation). The mission statement for Audi is: "Audi is an internationally renowned manufacturer of high-quality cars. We aim to establish new standards to substantiate our brand claim of Vorsprung durch technik". The objective of a business can vary depending on what the business does. E.g. Oxfam's main objective is to raise money and the profit goes directly to helping poverty in third world countries. But an organisation like Audi AG will have there main objective to sell top of the range cars to all sorts of clientele and there profits goes straight back into the company. A mission statement gives an indication of what the purpose of the business and dovetails with the objectives the organisation sets itself. Business objectives are medium to long-term goals or targets that provide a sense of direction to the business. For example in the case of Audi AG they might have an objective to boost Car sales from 20,000 to 30,000. ...read more.

Conclusion

This category therefore includes all machinery, vehicles and office equipment used in businesses. Labour-is the human resource used by business organisations during production. It refers to the input of physical or mental activity by employees. Land-in the context of this classification is not only the site on which the business is located , but also all the natural resources it might use. The functions of business. All businesses combine factors of production as an essential part of their production activities. To combine these factors, to engage in production and to achieve their objectives organisations undertake a number of functions. The major business functions include: * Finance * Production * Human resources * Marketing * Administration * Research and development. Finance. A separate department normally carries out the finance function of the business. The finance department carries out a number of key activities. These are summarised in the diagrams beside. Production Production covers all the activities that must be undertaken to make firms products. Human resources. In modern businesses, human resources management is now taking on the role previously carried out by personnel management. There is a very clear distinction between personnel management and human resource management. Personnel management considers the tasks involved in managing people-recruitment, selection and so fourth - as separate elements. Human resource management (HRM) elevates the effective use of a business's labour ...read more.

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