The type of business we are to run is a new independent business. The business will be set up as a partnership the reason for this is that Saima and Emma know each other well from their previous employment and are very good friends.

The first 200 words of this essay...

The Business and its Management

Executive summary

The type of business we are to run is a new independent business. The business will be set up as a partnership the reason for this is that Saima and Emma know each other well from their previous employment and are very good friends.

Our product and service is that we are to have an Ice Cream parlour selling Ice Cream Sundaes. Consumers will want to come to Ice Bar, as it is an Ice Cream parlour to sit and enjoy their Ice Cream.

The business would be profitable as there is not a lot of competition. The business would profit more in the summer due to being hot and the need of cooling down, Ice Bar would be open all year round.

We have found out from the Taylor Company which supplies Ice Cream say that 'soft Ice Cream is fun and can make enormous profits.' Also, that Ice Cream does not have to be restricted to the summer months only. Many other businesses extend their profit opportunities by offering Ice Cream Sundaes and Desserts, which can have profit margins of £2.00 or more.

Mission