Customers are those who eat in McDonald’s therefore they will take interest in the welfare of the business as if the business will close down and you won’t get to eat in there. They are interested in the continuity, Quality and Continuity the customers are interested in the way the way products are sold and if they like the product, how long it stays on sale for them to purchase.
Also the customers are interested in the nutrition of the food served in McDonald’s. If the food is ‘junk food’ therefore most parents don’t appreciate feeding their children food that is not doing anything good for them. The customers are also looking for the amount of quality in the food they receive if they don’t receive good quality food they will not purchase food from McDonald’s.
They are also interested in the customer service they are given by the employees. If the employees are rude and arrogant it is most likely that there will be a certain amount of complaints given to their manager and they will not come back as paying customers.
“Many nutritionists argue that the type of high fat, low fibre diet promoted by McDonald's is linked to serious diseases such as cancer, heart disease, obesity and diabetes. The sort of diseases that are now responsible for nearly three-quarters of premature deaths in the western world. McDonald's respond that the scientific evidence is not conclusive and that their food can be a valuable part of a balanced diet.”(www.Mcspotlight.org)
“So-called junk foods like McDonald's cause cancer and other deadly diseases: "What they (McDonald's) don't make clear, is that a diet high in fat, sugar, animal products and salt (sodium), and low in fibre, vitamins and minerals - which describes an average McDonald's meal - is linked with cancers of the breast and bowel, and heart disease. This is accepted medical fact.” (an article from )
Share Holders are those who invest money in the business (they have shares in the business) they are interested in the welfare of McDonald’s because if the business doesn’t do well then the shareholders will sell their shares and go to a business where they get good money out of them.
Sales increase this will happen due to the new products introduced and gaining more products being sold in the business. This will therefore increase profits and the shareholders will receive higher dividends but if the business doesn’t succeed then the shareholders will sell their shares in McDonald’s.
Attend AGM (Annual General Meeting) this is where the shareholders have a meeting and a vote on how the business should improve.
The Government they have the power to make and enforce laws for certain territory. In a sense “govern" means the power to administrate, whether over an area of land, a set group of people, or an association.
Income tax and this is due to the legislations. Legislations that apply to McDonalds are Minimum Wage, Health and Safety etc. If McDonalds have a good business then they will need more employees which this will mean less people on benefits and then the employees will have to pay greater income tax. If the employees earn more money then this will mean they will make other businesses will succeed.
Local Communities these are people who live in the area interested in McDonald’s because they are interested and concerned about the area they live in. The job opportunities that McDonald’s will bring and it is a good family restaurant these are good opportunities for the company being in the area, but there are plenty more bad points about McDonald’s moving close in your town e.g. excess litter, motorbike racers and hooliganism will also occur in your town.
“Complaints from employees range from discrimination and lack of rights, to understaffing, few breaks and illegal hours, to poor safety conditions and kitchens flooded with sewage, and the sale of food that has been dropped on the floor. This type of low-paid work has even been termed ‘McJobs’. They are responsible for litter on the streets.”
Suppliers are the people who supply McDonald’s with raw materials to cook and to serve to the customers. They are interested in the welfare of McDonald’s because the more food McDonald’s sell the more business they will get off them and the more money they will both (McDonald’s and the suppliers) make. McDonald’s pay the suppliers less than half than their profits.
Big Macs and Small Suppliers
Compared to $13 billion in annual revenue, a $240,000 annual cost reduction seems like a McSavings. But, this is only the first part of a super-sized e-business initiative at McDonald's that will allow the foodservice giant to save a significant amount of money and collect valuable customer data.
Integrated Solutions, March 2001(an artcle from www.McSpotlight.org)
Bankers are interested in the amount of money that McDonald’s borrow off them as they will get that money back plus interest back off McDonald’s. The bankers are interested in McDonald’s because if they borrow £5000 off the bank for Free Gifts or other things needed for the business they will not just pay £5000 back they will pay interest on top of that.
Trade unions are the people who negotiate with the employer on behalf of the employee to get issues such as long working hours and fair wage improved for the employees. However McDonald’s do not employ workers that are involved with the Trade Unions as they do not want things like long working hours for more money dragged up.
“Trade Unionists don't like McDonald's either. The company is notorious for the vehemence with which they try to crush any unionisation attempt. They argue that all their workers are happy and that any problems can be worked out directly without the need for interference from a third party, but are they in fact just desperate to prevent any efforts by the workers to improve wages and conditions?” (www.McSpotlight.com)
Pressure groups are people who are pressurizing McDonald’s to improve their company. They are interested in the how long the workers work for and how much they get for the hours they work. They also are interested in the increase of litter in the local area as well as animal cruelty and how the animals are treated before they are slaughtered.
“McDonald’s enter animal cruelty debate” ()
On the other hand:
“As the world's largest user of beef they are responsible for the slaughter of hundreds of thousands of cows per year. In Europe alone they use half a million chickens every week, all from windowless factory farms. All such animals suffer great cruelty during their unnatural, painful and short lives, many being kept inside with no access to fresh air and sunshine, and no freedom of movement”
They are responsible for the destruction of tropical forests to make way for cattle ranching. They annually produce over a million tons of packaging, used for just a few minutes before being discarded. Their record on recycling and recycled products is not as green as they make out. They are responsible for contributing to global warming. (Adapted from www.Mcspotlight.org) “Can any multinational company operating on McDonald's scale not contribute to global warming, ozone destruction, depletion of mineral resources and the destruction of natural habitats?”
(Adapted from www.McSpotlight.org/environment)