• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This article describes how Kelloggs uses marketing research to contribute to the development of its marketing plans.

Extracts from this document...

Introduction

Marketing for Tomorrow This article describes how Kelloggs uses marketing research to contribute to the development of its marketing plans. The marketing plans of Kelloggs include them being able to continue to grow through the offering of new products whether they be an extension or not and make sure that these products are sustainable in terms of sales and popularity with the target audience. They are also following and responding to the demand for health conscious products, and of course in terms of their position, Kelloggs want to remain the number one provider of cereal products to customers globally. To achieve these things Kelloggs and any other business for that matter should always consider the customer and all aspects of the potential product. This includes finding the pros and cons that different demographics within the audience may find with the product. In order to receive this information Kelloggs must do their market research, this area of marketing informs Kelloggs about the things consumers need, how to design certain products and how to advertise the products. ...read more.

Middle

Quantitative- the last way we are going to mention is quantitative research this is more numerically based and can be more factual and easy to analyse, but just because there are a certain number of people that could possibly purchase the potential product that Kelloggs have to offer it doesn't necessarily mean they will. Marketing for Tomorrow In order for us at Marketing for Tomorrow to show you what marketing entails we decided to set up a questionnaire and have pupils from St. Bernard's Catholic School in High Wycombe answer it here is the scenario. A local secondary school have received a letter from Kelloggs who are offering to sponsor them with �1 000 worth of free products each month. The school, however, now need to find out which products would be most suitable for their students. The idea is that the products will be sold in the school canteen. So the purpose of my research was to find out, what sort of products do the pupils want? How much do pupils currently spend in the canteen? ...read more.

Conclusion

The remaining 30% spent between �5-10 pounds weekly. How often was the canteen used? 42.5% used the canteen every day, 1.5% used the canteen once a week, 1.5% used the canteen once or twice daily and 54.5% used the canteen a couple of times weekly. The most popular product was...... you guessed it Cereal Bars! So from these results it is clear to see that with the �1000 worth of free products from Kelloggs, St. Bernard's should spend it on cereal bars as that was the most popular product from the questionnaire. Marketing for Tomorrow The purpose of this questionnaire is to find out which Kelloggs products would be most suitable for students as these items will be sold on their canteen. Gender Male Female Your Age? 11 12 13 14 15 16 How often to you use the canteen? Everyday Once or twice daily A couple of times weekley Once a week How much do you spend on average in the canteen weekly? �1-3 �3-5 �5-10 Do you currently purchase any Kelloggs products in the canteen? Yes No What sort of Kelloggs Products would you most want to purchase? Cereal boxes Cereal bars Snack bites e.g. Special K Marketing for Tomorrow Information box ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    The Market research showed that new and existing customers had a different perception of First Direct. Existing customers were loyal and satisfied. New customers were more likely to change banks. This market research enabled First direct to re-launch. From market research they knew that customers wanted prices to be transparent,

  2. Unit 3 - Marketing Research And Marketing Mix

    Other age groups such as the 21 to 25 and 10 to 15 can also be incorporated in the marketing strategy. This is one of the really important questions in the questionnaire, as it tells GlaxoSmithKline their consumer's opinions on the possible price of Ribena.

  1. Unit:3 Investigating Marketing

    * Size of market segment. * The needs, wants and desires of the target audience. * The average price of existing products. * What would attract customers in advertising campaigns. * How should I raise customer awareness for my business I will use many research and methods of my primary research in order to find

  2. Describe the development of relationship marketing and how it can be applied to a ...

    Also, if the government was to increase the national minimum wage, McDonalds will have to offer their employees the minimum wage that the government set. Failing to do so may lead to the organisation receiving a heavy fine or in some extreme cases, may be forced to close the franchise store down.

  1. Marketing Research

    APPLIED RESEARCH: IS CONCERNED MORE WITH SOLUTIONS OF PROBLEMS, WHICH MAY BE ROUTINE IN NATURE. THERE ARE TWO TYPES OF APPLIED RESEARCH a) PROBLEM SOLVING: THE RESEARCH BENEFITS A SINGLE FIRM AND THE RESEARCH IS BEING CARRIED OUT INTERNALLY WITHIN THE ORGANIZATION.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    It is also easier and quicker to find. The problem with secondary research is that information already available is partly out of date, however some times information might not be out of day. I will collect my secondary research by many different ways.

  1. M2 Explain the limitation of marketing research used to contribute to the development of ...

    will sell more of their products or services and better reach their target audience and find out how most of them will respond to their advertisement. Knowing what environment to operate in is really important for a business because it can help the company to improve their overall performance.

  2. Coca cola marketing plan. The following marketing plan forms the basis for the ...

    potato chips, Doritos tortilla chips, Cheetos cheese flavored snacks, Tostitos tortilla chips, branded dips, Fritos corn chips, Ruffles potato chips, Quaker Chewy granola bars, SunChips multigrain snacks, Rold Gold pretzels, Santitas tortilla chips, Frito-Lay nuts, Grandma?s cookies, Gamesa cookies, Munchies snack mix, Funyuns onion flavored rings, Quaker Quakes corn and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work