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This is a plan to revamp Britain's tourist image and the 'Made in Britain' image. The plan will revolve around a new poster campaign that is mainly aimed at attracting a younger generation of visitors and foreign

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Introduction

Marketing plan Introduction This is a plan to revamp Britain's tourist image and the 'Made in Britain' image. The plan will revolve around a new poster campaign that is mainly aimed at attracting a younger generation of visitors and foreign business investors into Britain. Britain still seems to have the stigma attached to it of being old fashioned and very traditional. This has somewhat changed over the years so I need to get across to our potential new visitors and foreign business investors that Britain is now an up and coming great place to visit and invest into. Corporate and marketing objectives The objective of this plan is to create a new image for Britain, which needs to attract an increased amount of younger generation visitors and an increased amount of foreign business investors. ...read more.

Middle

To ascertain what images I should be using on my poster to promote Britain to the younger generation, I will need to carry out Primary Market research. Using a questionnaire, I shall ask 10 people my questions and then analyse the results to give me an idea of what images to use on my poster. I have carried out my questionnaire and the information I got back from it was, 80% of people had been to or wanted to go to theme parks; 40% of people had been to or wanted to go to places of history around Britain and 60% of people had been to or wanted to go to London attractions. ...read more.

Conclusion

They may also change their image, therefore making the images on my poster out of date. On the investment poster where I have used the world's most admired British top 10 companies, this top ten list may change in the near future again therefore making this poster out of date as well. Action plans The places that I shall put up the posters advertising British attractions will be, foreign airports, British airports, Tourist Information outlets, foreign travel agents, train stations and Euro Star both ends and in the actual Euro Star trains. The places that I shall put up the posters advertising British companies to potential new foreign business investors will be, foreign banks, foreign bank houses, foreign investment houses and on investment internet pages. ...read more.

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