• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This is a plan to revamp Britain's tourist image and the 'Made in Britain' image. The plan will revolve around a new poster campaign that is mainly aimed at attracting a younger generation of visitors and foreign

Extracts from this document...

Introduction

Marketing plan Introduction This is a plan to revamp Britain's tourist image and the 'Made in Britain' image. The plan will revolve around a new poster campaign that is mainly aimed at attracting a younger generation of visitors and foreign business investors into Britain. Britain still seems to have the stigma attached to it of being old fashioned and very traditional. This has somewhat changed over the years so I need to get across to our potential new visitors and foreign business investors that Britain is now an up and coming great place to visit and invest into. Corporate and marketing objectives The objective of this plan is to create a new image for Britain, which needs to attract an increased amount of younger generation visitors and an increased amount of foreign business investors. ...read more.

Middle

To ascertain what images I should be using on my poster to promote Britain to the younger generation, I will need to carry out Primary Market research. Using a questionnaire, I shall ask 10 people my questions and then analyse the results to give me an idea of what images to use on my poster. I have carried out my questionnaire and the information I got back from it was, 80% of people had been to or wanted to go to theme parks; 40% of people had been to or wanted to go to places of history around Britain and 60% of people had been to or wanted to go to London attractions. ...read more.

Conclusion

They may also change their image, therefore making the images on my poster out of date. On the investment poster where I have used the world's most admired British top 10 companies, this top ten list may change in the near future again therefore making this poster out of date as well. Action plans The places that I shall put up the posters advertising British attractions will be, foreign airports, British airports, Tourist Information outlets, foreign travel agents, train stations and Euro Star both ends and in the actual Euro Star trains. The places that I shall put up the posters advertising British companies to potential new foreign business investors will be, foreign banks, foreign bank houses, foreign investment houses and on investment internet pages. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    effective, the sakes promotions and publicity to be used, how the product should be displayed in shops. Place This is the type of shops used by potential customers, the magazines and newspapers they read, the television programmes they watch, how the product should be sold for example, direct to the

  2. Implementation of ATMS at SBI. Banks in India are looking at deploying biometric ATMs ...

    Branches are required to ensure that the cash held in ATM is verified periodically, in addition to the daily verification by the Joint Custodians of the ATM Branch / Currency Administration Cell, depending upon who is replenishing the Cash. The ATM cash is to be verified by the Branch Manager

  1. customer service with in Sainsbury

    If any customer wishes to buy an item on special offer but it is out of stock, all key staff have vouchers which they can give to the customer so that the next time they are in the store and the item is available they can buy it at the reduced price.

  2. business plan and organise event

    This is good because there is no fee to pay to get people from one destination to another. And also after I considered it thought it would be a waste of money when the resources are available within the school.

  1. Marketing Plan for Sprint Communications

    * Capital restricted. * Lack of web presence?. * Specific product knowledge on Mobile Data related services. > Opportunities * Local business area is slowly increasing - potential large scale growth from new port expansion. * Mobile phone networks are looking to increase their market share in regards to mobile data services - introduce products such as Research in Motion (RIM)

  2. McDonald's Investigation - Action Plan.

    When using the Mcdonalds student handbook for information disadvantages are that the information will not be in great detail but the advantages are is that it is written for this purpose. I am still going to use all these different sources of information so I get the widest range.

  1. The business the report will be talking about will be an Internet Caf.

    have to work out how much it is costing to run and charge my costs lower than competitors in order in force them out of the market. Physical Distribution- Though my dealer and the Internet Customers and consumers- The main target I am aiming for will be 19- 35 year old males, lower class to working class.

  2. Are entrepreneurs made or born?

    family - means that even the thought of an alternative way of life can seem daunting. However, none of the above alters the fact that we were all born to be entrepreneurs. The Characteristics of Entrepreneurs Perhaps the most significant characteristic of entrepreneurs is their passionate attachment to their product or enterprise.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work