• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This is a plan to revamp Britain's tourist image and the 'Made in Britain' image. The plan will revolve around a new poster campaign that is mainly aimed at attracting a younger generation of visitors and foreign

Extracts from this document...

Introduction

Marketing plan Introduction This is a plan to revamp Britain's tourist image and the 'Made in Britain' image. The plan will revolve around a new poster campaign that is mainly aimed at attracting a younger generation of visitors and foreign business investors into Britain. Britain still seems to have the stigma attached to it of being old fashioned and very traditional. This has somewhat changed over the years so I need to get across to our potential new visitors and foreign business investors that Britain is now an up and coming great place to visit and invest into. Corporate and marketing objectives The objective of this plan is to create a new image for Britain, which needs to attract an increased amount of younger generation visitors and an increased amount of foreign business investors. ...read more.

Middle

To ascertain what images I should be using on my poster to promote Britain to the younger generation, I will need to carry out Primary Market research. Using a questionnaire, I shall ask 10 people my questions and then analyse the results to give me an idea of what images to use on my poster. I have carried out my questionnaire and the information I got back from it was, 80% of people had been to or wanted to go to theme parks; 40% of people had been to or wanted to go to places of history around Britain and 60% of people had been to or wanted to go to London attractions. ...read more.

Conclusion

They may also change their image, therefore making the images on my poster out of date. On the investment poster where I have used the world's most admired British top 10 companies, this top ten list may change in the near future again therefore making this poster out of date as well. Action plans The places that I shall put up the posters advertising British attractions will be, foreign airports, British airports, Tourist Information outlets, foreign travel agents, train stations and Euro Star both ends and in the actual Euro Star trains. The places that I shall put up the posters advertising British companies to potential new foreign business investors will be, foreign banks, foreign bank houses, foreign investment houses and on investment internet pages. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. McDonald's Investigation - Action Plan.

    Franchisees are actually a small business but operate as if they were part of a larger one. In doing so banks are prepared to franchisees on because they believe they carry a low-risk factor. Franchisees also have the advantage of being able to buy their products in bulk, which works out, cheaper for the whole business.

  2. Business Aims and Objectives.

    By competing against other supermarkets the other supermarket may even reduce its profits by having a low price, so Tesco need to put the price of their products at a reasonable price so it can benefit them and their customers.

  1. Starting a new business - marketing

    Disadvantages are that it is not very accurate because it doesn't necessarily speak directly to customers and may not be very up-to-date. A mixture of the methods is the best way to carry out research. This is what I aim to do.

  2. business plan and organise event

    fitted within every room and these could be used to display the game on a large screen, this will prevent accidents as there will not be a big crowd around a game when it is taking place. I think that using these two main pieces of a equipment shouldn't be

  1. Thorpe Parks history.

    Education. An establishment like Thorpe Park offers the opportunity for students studying the leisure industry, business or animals to visit the Park and find out more about their subject. For this reason, it is possible for groups to incorporate an educational talk into their visit.

  2. customer service with in Sainsbury

    newspaper or magazine, which we think would offend or embarrass the average customer. In certain categories, teenage magazines for example, a trade arbitration panel has been set up in case of complaints from our customers. * Data protection policy. We are totally committed to respecting the privacy of our customers

  1. The history behind the Boots.

    Messages on the staff message board. Managers making suggestions to staff via a written letter. Employees ask a supervisor if they can go to the toilet. These are all examples of internal communication within boots. As it is a form of communication that is used very regularly and is not a new approach it does not

  2. DIV Competence Center - Strategic Marketing Plan / Business Plan

    Management had become too comfortable and Sainsbury had lost its cutting edge. The grocery industry was dominated by the "big three" retailers: TESCO, ASDA and Sainsbury's. TESCO had gained market share and had become market leader by shifting focus to quality and offering increased value for the customers with their "top notch" supply chain system.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work