• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37
  38. 38
    38
  39. 39
    39
  40. 40
    40
  41. 41
    41
  42. 42
    42
  43. 43
    43
  44. 44
    44
  45. 45
    45
  46. 46
    46
  47. 47
    47
  48. 48
    48
  49. 49
    49

This is a report on the international dimension of Costa Coffee and Coffee Aroma.

Extracts from this document...

Introduction

´╗┐NAME: ZANNATUL FERDOUS COURSE: G C E APPLIED BUSINESS UNIT TITLE: INTERNATIONAL DIMENSIONS OF BUSINESS UNIT NUMBER: 12 INTERNATIONAL DIMENSIONS OF: COSTA COFFEE COFFEE AROMA 1. Acknowledgement 3 1. Summary 4 1. 12.1- Investigation of two businesses with international and European presence 1. Name of the organisation 2. Operating Profit 3. Main Activities 4. Legal Format 5. Type of Business 6. Target Market 7. Industry 8. Business Sector 9. Product Range 10. Aims and Objectives 11. Type of Competition 12. Similarities and Differences Between the Businesses 13. Why businesses become international 14. How businesses meet their aims and objectives by being international 5 1. 12.2- Research and Analysis of the Factors for Business having an International presence 1. Strategic Objectives 2. Theory of Comparative Advantage 3. Impact on host country when business is setting up and trading 4. Incentives by host country to business 5. Impact of business activities on competitors, customers, suppliers and business itself 6. Effectiveness of international business 26 1. 12.3- Explore the dynamics of international organizations on one chosen business in a globally competitive environment 1. How EU and WTO affect the international business 2. Benefits of membership 3. Limitations of membership 30 1. 12.4- Examine and evaluate the growth and influence of multi-national operations 1. Why business have become international 2. Impacts on developed and developing countries 3. How wealth of multi-nationals influence host countries 39 1. Conclusion 44 1. Bibliography 45 ACKNOWLEDGEMENT This was the most fun way of learning things and a wonderful experience according to my opinion on the Applied Business Assessment. This was a great experience for me because I learnt things in a very interesting and different way. This has overall been a wonderful experience in which I learnt how to present. And I have put a lot of effort and hard work to complete this assessment. This assessment would not be complete without a few people?s help, support and guidance: First, I would like to thank my principal Mrs. ...read more.

Middle

more focused on the quality, in this case taste of their coffee so moving to a country with a slow economy such as Pakistan would be a disaster because simply the majority of people would not be able to afford to use the service. 2. Raising Profits and Market Share: Out of all the reasons for wanting to expand onto the international scene, gaining higher profits and obtaining more market share are probably the most obvious. Put very simply, working in a multinational market as opposed to an individual country provides the opportunity of more customers - meaning the opportunity of more sales (turnover) and this in my mind was not doubt the reason for Costa Coffee and Coffee Aroma's wanting to expand onto a global and European scale. Along with this, expanding internationally gave Coffee Aroma and Costa Coffee the opportunity to work in a more demanding and competitive market as they will not only be battling for the most market share of a market in e.g. - the UK, they will be competing for the most market in a specific continent and on a world scale market which is likely to increase efficiency and work productivity of workers. To add to this, with the chance to increase sales will come the chance to cut costs and being able to achieve this whilst increasing revenue will generate large amounts of profit for both companies. 3. Different Markets: One of the most important incentives behind any business succeeding is to make sure they give all consumers what they want, and to be even more successful give them what they want where they want it and that is the difference and without a doubt there main reason why global businesses are more successful than one-nation ones because even though both can give customers what they want, global organisations can give customers what they want anywhere around the world and the is the difference. ...read more.

Conclusion

2. The challenge of unfriendly business environment. 3. There is usually the problem of conflicting interest among the three parties - the government, the MNC and the general public. 4. There may be huge cost of labor in the host country, at least to get the expatriate managers from home country or somewhere else. Conclusively, the above mentioned authors have given all round and comprehensive note on the benefits of MNCs to the host country where they operate and as well highlighted the derivable benefits to the MNCs themselves from the host country. Likewise, in spite of the challenges and the problems being faced by these MNCs, they still continue to survival and waxing stronger. Conclusion: This assessment is on two international business one with global presence and other wit European presence. The businesses I have chosen are Costa Coffee and Coffee Aroma both being of the coffee industry. A description of legal format one being public limited company and the other being private limited company, type of business both being B2C businesses, target market, business sector and product range of both Costa Coffee and Coffee Aroma has been provided. Identification of aims and objectives with a proper description has been provided. Comment on both the business?s similarities and differences have been given. Reasons why both businesses have become multi-nationals have also been provided. There are comments on whether or not the businesses meet their aims and objectives by being international. Identifications of objectives which have led Costa Coffee to become international. Comparative Advantages achieved by Costa Coffee. Effects of Costa Coffee on the host country, considering customers, competitors and suppliers. Identification of the incentives and limitations of the host country to Costa Coffee. Evaluation of how EU and WTO affect Costa Coffee. Explanation of how memberships of these organizations help and limit trade for Costa Coffee has also been included. Case study with explanation of why businesses become multi-national is also provided. Explanation on impacts of Costa Coffee on host countries with advantages and disadvantages to stakeholders has been included. Description of how the wealth of multi-nationals influences host countries. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Jollibee Foods Coporation case study. there are some alternative strategies that JFC can ...

    In addition, related diversification makes creation of barriers to entry; it helps the company to seize opportunities. However, this strategy may lead the firm into failure to benefit from any economies of scale or technical advantages, so the company may face to many risks, and JFC will fail in accepting level of risk.

  2. BTEC BUSINESS UNIT 2

    MONITORING OF PERFORMANCE AND FUTURE PLANNING A Gannt chart is a popular type of bar chart that illustrates a project schedule. Gannt charts illustrate the start and the finish dates of a project. Gannt charts can be used to show current schedule status using percentage-complete shadings and a vertical line showing today's status.

  1. Explain how wages are determined in a perfectly competitive labour market.

    if the demand for a product increases, the demand for labour in that field will increase. If demand for a product increases, this means a higher price and a higher quantity will be produced (for profit maximisation). This would cause the MRP curve to shift outwards, which in turn would

  2. Production. Production function is the part of organisation which is concerned with production i.e. ...

    Good examples of the job method include: * Hairdressers * Tailoring * Painting and decorating * Plumbing and heating repairs in the home High technology jobs are much more complex and difficult. These jobs need to be very well project-managed and require highly qualified and skilled workers.

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    When a business understands their market, they are able to perform effectively and efficiently when launching a new service or product which increases the chances of success. The results from our research has given us information that will help us decide what to stock, when, where, why, and how.

  2. Describe how marketing techniques are used to market products in two organisations. The two ...

    They can put their own brand name on every product or service they sell, meaning that customers for one product will be more likely to buy another product from them. Tesco have selected different use of branding such as Tesco value, Tesco standards, Tesco finest, Tesco organic and Tesco Whole foods.

  1. Mcdonalds India. Porters Five Forces Model and Consumer Behaviour Analysis

    ? 1 About the company: McDonald's, world's leading food service retailer with more than 33,000 restaurants in 118 countries serving more than 67 million customers each day, opened its first restaurant in 1996 in India. In India, it works on franchise model and is managed by Hardcastle Restaurants Pvt Ltd (HRPL)

  2. P3: Explain how developments in the consumer market have impacted on food retailing

    Consumers may also have high expectations for new products that have been given a lot of exposure. Consumers can be broken down into three groups: those who are expected to buy, those who are not expected to buy, and those who are undecided about making a purchase.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work