This report focuses on the promotional unit. This is the functional business unit of the Economic Development Department of Severnside District Council. Therefore this report has outlined the following:

Authors Avatar

Severnside District Council

INTRODUCTION

This report focuses on the promotional unit. This is the functional business unit of the Economic Development Department of Severnside District Council. Therefore this report has outlined the following:

  • The decisions needed to be made by the unit

  • The information required and where it will come from.

  • The best approaches to suit the information requirements of the organisation (i.e. the information systems required).

  • The most appropriate method for developing the proposed system

FINDINGS

THE ROLE OF THE PROMOTIONAL UNIT

The aim of the department is to ensure ‘investment and prosperity in the region with high employment’.

The unit’s activities involve supporting leisure and tourism, local businesses and encourage new businesses to move to the district. By improving/introducing transport links, parking, facilities for residents and visitors, and marketing support for the district.

It is the unit’s responsibility to attract visitors and businesses to the district through public events and tourism. They have to also make the town of Thomasville an attractive place for higher education students.


PROMOTIONAL UNIT – DEPARTMENT STRUCTURE

DECISIONS MADE BY THE PROMOTIONAL UNIT

The following decisions were put forward in order to promote the unit:

  1. Transport links – it is important that the area has adequate transport links with other areas. This will include bus, rail, metro, coaches and taxi. It is vital that these are available to the people commuting to the area. They should be easily accessed, be part of a frequent service, reasonable prices and of a good quality.

  1. Parking – if the area wants to attract visitors, in particular them who are travelling by car, they will require parking space. Therefore, it is important to have availability of parking, either free or at a reasonable price. This should also be available for the disabled, so that they have easy access to various places in the area.

  1. Facilities for residents and visitors – in order to satisfy residents and visitors it is important to have facilities available for them such as an information centre, who can keep them informed of events taking place. Aswell as basic facilities such as wheelchair access via lifts and parking, Cycling routes, public toilets, childcare facilities, brails for the blind etc. The residents and visitors can visit the area knowing that these facilities are available for them.

  1. Marketing support – in order to promote the area billboards, posters, leaflets, newspapers, vehicle advertising, business cards, Internet and text messages are all involved in promoting the activities and events taking place in the area. These are used to make people aware of the times and locations were events are held.

  1. University – to promote the university open days must be arranged so that people can visit the university and see what’s on offer. Another way will be to hold public events and parties. Also prospectuses and leaflets can be used so that people can be aware of course information and facilities available, such as canteen, Student Union and so on. University reps can be sent to schools and colleges so that they can talk to people and tell them good things about the university. Another promotional method may be to let outsiders use university facilities such as the gym and computers etc.

  1. Tourist attractions – these should be promoted so that people are aware of events taking place e.g. in art galleries, theatres, exhibitions, leisure and health, museums, temples etc. These should be promoted as they may open for longer hours and throughout the year.  People should also be aware of bars, pubs, clubs and restaurants, as many people may be attracted to these places.

  1. Staff – the unit will have to take into account the number of staff and see if they have the right skills and knowledge to carry out the tasks. They may also have to introduce flexible staff and consider increasing the number of staff to carry out the extra activities.

  1. Budget – the unit will have a budget, which will be given for a specific period. Therefore, it will have to be managed accordingly and spent on areas of high priority.

INFORMATION REQUIRED AND SOURCES

The following table shows the decisions made by the promotion unit, the information required and the sources used to obtain the information

Join now!


TYPES OF INFORMATION SYSTEM REQUIRED

The information systems that support business operations and management activities within an organisation must support the long-term goals and objectives of the organisation. These are:

  1. Survival
  2. Profitability
  3. Market Share
  4. Customer Satisfaction
  5. Employee Satisfaction

Therefore in order for this to be achieved the information systems that are designed must be cost effective and fit for the purpose.

By taking the above information into account the following systems have been put forward for the promotional unit:

Transport / Parking / Facilities for Residents and Visitors

 

The ...

This is a preview of the whole essay