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This report investigates the topic of intelligent agent technology in the E-commerce context. The aim is to understand what an intelligent software can do and how it is productively employed in the specific music/DVD online store sector

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  • Essay length: 1786 words
  • Submitted: 24/04/2006
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AS and A Level ICT in Business

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Intelligent agent technology

Introduction

This report investigates the topic of intelligent agent technology in the E-commerce context. The aim is to understand what an intelligent software can do and how it is productively employed in the specific music/DVD online store sector, that was analysed in part 1 of this assignment .

Background

Intelligent agent technology started more than 50 years ago with prototypes such as the machine called Memex by V Bush and the Advice taker by J McCarthy (Turban, 2004) that were developed to help end users to navigate information and delegate repetitive tasks.

Much of the current research, which started in the 80s has been integrating according to Wooldridge (2002), the study of intelligent agent software with disciplines such as artificial intelligence, game theory1 and social sciences, in particular the branch that investigate human-computer interaction.

Definition

The definition of intelligent agent technology is very complicated and there are as many to fill this entire report with it. Peter Fingar (2004), define a software agent as a software package that carries out tasks for others, autonomously without direct intervention by its master once the tasks have been delegated. Intelligent agents are software

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