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This report will compare two standard business documents from three business organisations.

Extracts from this document...

Introduction

Introduction. This report will compare two standard business documents from three business organisations. The organisations to be analysed are National Express Ltd, Andrew Craig and Low Fell Removals. The analysis of these will include the side headings 1. Purpose-what the purpose of the document is. 2. Target audience-who the business document is for. 3. Content-what is included in the document. 4. Use of language-description of the language used. 5. Layout-how the document has been presented. 6. Good points-what are the good points of the document. 7. Bad points-what are the bad points of the document. 8. Improvements that could be made-improvements that would improve the standard of the document and help it achieve its purpose. After each of the business documents have been analysed there will be a comparison. Low Fell Removals -Business card. The purpose The purpose of the Low Fell Removal business card is to inform the audience of important information about the Low Fell Removal Company; the business card is intended to attract the attention of potential future customers. Therefore it needs to be persuasive, eye catching and attractive. The content needs to be very informative. Target audience The target audience are the future customers .The card will be aimed at potential future customers. Therefore it is important to project a good image of the company. The company would probably aim their business card towards people without vans, or vehicles suitable for transporting furniture. Content The content of the business card includes an instantly recognizable logo and letterhead. These are in colour so that they are bold and stand out. This also enables the audience to recognise other low fell removals business documents immediately. It includes contact numbers and address, and the name of the manager, this means that the audience can contact the company easily, to enable this further it also includes website and email addresses. At the bottom of the card the company states the business of the company, and the services that they offer. ...read more.

Middle

Other purposes of the business card are to make a company's logo and possibly slogan instantly recognisable. It must also attract potential future customers. The three business cards I compared and analysed were Coach Division, Andrew Craig and Low Fell Removals. In general the three cards were good and effective in achieving their purpose. The most effective was the coach division, because it has a clear layout and looks attractive yet professional. This is achieved by using colour and borders to separate and emphasize certain parts of the card. It is effective in its purpose because it clearly shows the important information and gets the attention of the audience. It attracts the attention of the public and creates a sophisticated image of the company. Its logo is situated in the top right hand corner it is immediately noticeable. Next to it is the company name this is bolded so that it stands out immediately and is easy to remember. The text itself is in right alignment and appears very neat and looks very professional. The company's slogan at the bottom and catches the readers eye. The background is three sections of colour; these are yellow, light blue and blue. This creates a simplistic look and makes the card more attractive. The card itself is very minimal, which again looks attractive and gives the information very directly. The low fell removals looks a little overcrowded and the Andrew Craig doesn't look professional enough. The low fell removal's card is not spaced out well enough and appears unprofessional. The logo is centred, which does catch the audience's attention but it takes up a lot of the room therefore limiting the amount of space for the text and graphics etc. It does use colour; red, but a much wider variety of colours could be used to make the card stand out more. The Andrew Craig card is colourful and bright and makes good use of coloured borders to make the card bold and attractive. ...read more.

Conclusion

Final conclusion. This report has analysed and discussed the good points and bad points of business 5 documents. As well as this it has covered the purpose of each business document and how this can be achieved. It has shown that the best business card was the coach division card. This is because of the good use of layout, language and other techniques to create a professional attractive document, which is able to directly give the reader the company's information. This shows that in order for a business to produce a business card that is effective in achieving its purpose it must use some of the following; * Good simplistic layout * A variety of colours * A logo * The company's details * The company's contact number * Possible graphics or borders It also showed that the best letterhead was the Low Fell Removals because it was effective in achieving it purpose, which is to instantly let the recipient know who the letter is from, to create a good impression of the company and to attract potential future customers. It also showed that letterheads must make the company's logo and possibly slogan recognisable. This can be achieved by using suitable layout, colour and graphics. It should also include the company's logo and can include its details. It is therefore very important when creating business documents that the correct language, layout and layout skills are used. Appendices Analysis and Evaluation 11 Analysis and Evaluation. 8 Andrew Craig business card 5 Andrew Craig letterhead 9 Appendices 13 Bad points 2, 4, 5, 6, 9, 10 Coach division business card. 6 Content 2, 3, 5, 6, 9, 10 Final conclusion. 12 Good points 2, 3, 5, 6, 9, 10 Improvements 2, 4, 5, 7, 9, 10 Introduction. 2 Layout 2, 3, 5, 6, 9, 10 Low Fell Removals -Business card. 3 Low Fell Removals letterhead 10 Target audience 2, 3, 6, 9, 10 The purpose 3, 5, 6, 8, 9, 10, 11 The target audience. 5 Use of language 2, 3, 5, 6, 9, 10 ?? ?? ?? ?? ...read more.

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