Improvements
This business card could be improved by uses of more colour and more than one colour. This would make it even more eye-catching there could be more spaces between the contact numbers, So that they appear more clearly and are easier to read.
Andrew Craig business card
Purpose
The purpose of Andrew Craig business card is to inform the audience of important information about the company; the business card needs to catch the attention of potential future customers. Therefore it needs to be persuasive, eye catching and attractive. The content needs to be very informative and needs to be straight to the point and precise in giving the information.
The target audience.
The audience is intended to be possible potential future customers. The audience will be specifically aimed at people thinking about or planning to sell or move house. This is because the company is an estate agent company.
Content
The content of the business card includes an instantly recognisable letterhead. These are in colour so that they are bold and stand out. This also enables the audience to recognise other Andrew Craig business documents immediately. It includes contact numbers and address; this means that the audience can contact the company easily. The card also includes the name of the branch manager, and contact details. The card also states what the company’s business is.
Use of language
The use of language in this simple and straight to the point. There isn’t much text used in this business card, it just simply states the information in short sentences or statements. However all the text used in standard English.
Layout
The layout of this business card is good; it is all centred and easy to read. It presents the information directly and simplistically. The information is well spaced out to emphasise the important details.
Good points
The good points are that there is a variety of colour used and it is used a lot of colour which makes it very attractive and eye catching. There is good use of borders on either side of the business card that make it stand out and brings out the information on the card.
Bad points
The bad points are that it could have used a better contrast of colours to make it really clash and stand out. Other than this there is not any other bad points.
Improvements
The improvements that could be made are it could include different styles of writing. Using a variety of fonts and font sizes. Other than this the card is effective in achieving its purpose.
Coach division business card.
Purpose
The purpose of this business card is to attract the attention of possible future customers. It needs to be more attractive and persuasive than other coach company business cards in order to catch attention and to get more customers; to maintain a good business.
Target audience
The target audience is the general public and people who may want to travel by coach and who may more specifically may not own a car or are travelling in numbers. The audience will involve one or more adults, for payment and supervision.
Content
The content of this business document includes
- The company name
- The company contacts
- The company manager
- The address of the company
- Email address
- Their slogan
These all inform the reader of important information about the business.
Use of language
The language used on this business card is Standard English. There is very little text used, just minimalist sentences and phrases to inform the reader of the businesses details. The sentences used are simple, and directly inform the reader of the information.
Layout
The layout of this business card is very crowded. They have put the addresses into right alignment to make it stand out and be separated from the rest of the document. It presents the information directly and simplistically, however a lot of the information seems crowded and is not attractive.
Good points
The good points about this business document are that it uses colour, to make it stand out. There is coloured blocks in the back round which break up the text and the crowded card a little bit, making it easier to read. The writing is in a variety of text fonts and sizes, which makes it more attractive. They include their own logo, which makes the company instantly recognisable. They also use their slogan, which is a persuasive linguistic device.
Bad points
The bad points are that the card looks overcrowded and it makes the card look unprofessional. Other than this there aren’t other bad points.
Improvements
The improvements that could be made to this business card is that it could be spaced out a lot more professionally, as the over crowding gives an unprofessional appearance. It could also bold some text to emphasise them more.
Analysis and Evaluation.
The purpose of a business card is to inform the audience of company details and to create a good impression of the company. Other purposes of the business card are to make a company’s logo and possibly slogan instantly recognisable. It must also attract potential future customers.
The three business cards I compared and analysed were Coach Division, Andrew Craig and Low Fell Removals. In general the three cards were good and effective in achieving their purpose. The most effective was the coach division, because it has a clear layout and looks attractive yet professional. This is achieved by using colour and borders to separate and emphasize certain parts of the card. It is effective in its purpose because it clearly shows the important information and gets the attention of the audience. It attracts the attention of the public and creates a sophisticated image of the company. Its logo is situated in the top right hand corner it is immediately noticeable. Next to it is the company name this is bolded so that it stands out immediately and is easy to remember. The text itself is in right alignment and appears very neat and looks very professional. The company’s slogan at the bottom and catches the readers eye. The background is three sections of colour; these are yellow, light blue and blue. This creates a simplistic look and makes the card more attractive. The card itself is very minimal, which again looks attractive and gives the information very directly. The low fell removals looks a little overcrowded and the Andrew Craig doesn’t look professional enough. The low fell removal’s card is not spaced out well enough and appears unprofessional. The logo is centred, which does catch the audience’s attention but it takes up a lot of the room therefore limiting the amount of space for the text and graphics etc. It does use colour; red, but a much wider variety of colours could be used to make the card stand out more. The Andrew Craig card is colourful and bright and makes good use of coloured borders to make the card bold and attractive. The text is linear and centred, which looks tidy and neat. The text at the bottom is in different sizes and some is emboldened, this creates an untidy and unprofessional look. The text could have just been spaced out better.
In conclusion the techniques and layout skills used in the coach division card make the card attractive and professional. The card effectively attracts the reader’s attention, creates a good and lasting impression of the company and makes their logo and slogan recognisable. It presents the information directly and effectively. Therefore is the best out of the three that were analysed.
Andrew Craig letterhead
Purpose
The purpose of the letterhead is to give the letter a professional look to a letter and to make a recognizable trademark for the company. It also allows the reader to instantly recognise who the letter is from.
Target audience
The target audience is the recipient of the letter. It immediately informs the reader of whom the letter is from.
Content
The content of the letterhead is the company’s
- Logo.
- Address
- Services
- Name
- Web address
The letterhead includes all of the above in order to achieve its purpose. It provides the reader with all of the essential information. It informs the reader of what the company has to offer them-its services.
Use of language
The language of the letterhead is very formal and is in Standard English. It is very informative and also uses abbreviations; for example ‘tel:’ instead of telephone. The letterhead also uses straight to the point simplistic sentencing to save space.
Layout
The layout of the business card is very good. It is spaced out well and presents the information effectively. The text is separated by small blue borders this allows the reader to be able to read information quickly. It also gives the letter a professional look. The text is at the very top and the very bottom of the paper, this will separate it from the context of the letter and will be seen immediately.
Good points
The good points of the Andrew Craig letterhead are that there is good use of colour and graphics to give a professional and attractive look. It is instantly recognisable. It uses a large logo in the centre that also is instantly recognisable. It allows the reader to immediately know who the sender is.
Bad points
There are not many bad points about this letterhead, it is very effective in achieving its purpose and is very eye-catching and attractive. Although there is not enough emphasis drawn to the addresses and contact details.
Improvements
The improvements that could be made are different fonts and font colours to separate the text at the bottom. Other than this the letterhead is very attractive and effective.
Low Fell Removals letterhead
Purpose
The purpose of the low fell removal letterhead is to show who the letter is from immediately. It is also to gives the letter a professional look. It needs to create a good impression of the business, and needs to be attractive.
Target audience
The target audience is people who are specifically in need of help in moving furniture. It will very probably be for adults. The letterhead will also be aimed at potential future customers or existing customers, therefore it needs to give a good impression of the company.
Content
The content of this letterhead is very informative. It informs the reader of essential business details, for example contact details. The letterhead also includes the company name, slogan, logos, address, contact numbers, web addresses and fax number. The letterhead and logo itself are in colour. This helps to emphasise them, and create a very professional look.
Use of language
The language is in Standard English. There is little text used other than short sentences to inform the reader of important information.
Layout
The layout of the letterhead is very cluttered; it is not spaced out well and is all at the top; instead of being at the top and bottom. Therefore it appears unprofessional and not attractive. However because it is written across the top, it is immediate to the reader’s attention. The letterhead is in coloured bolded large writing, it is easy to recognise and eye catching. There are also 3 small logos at the bottom; these are noticeable because of where they are positioned.
Good points
The good points about this letterhead are that the company name and logo are big and very easy to spot. They are in colour that emphasises them further. Also the information is presented so that it can be read easily.
Bad points
The bad points of this letterhead are that there isn’t enough variety of colours used. It could be spaced out a little better to create a more professional look.
Improvements
The improvements that could be made are that they could use a lot more colour to make it more attractive and bold. It can also be improved by the use of coloured logos at the bottom, because they do not stand out enough without colour.
Analysis and Evaluation
The purpose of a letterhead is to immediately inform the reader of who they are receiving letters from. It has to create a good impression of the company. The two that were analysed were low fell removals and Andrew Craig.
The best was low fell removals. This is because the logo and information are at the top and are instantly recognisable. It immediately allows the reader to see which company is writing to them. The layout is very simplistic and symmetrical which makes it appear to be very professional. The three logos at the bottom are also easy to notice and make the document look more professional. The mixture of text fonts and sizes make the document attractive and effectively gives direct information to the reader.
The Andrew Craig letterhead was also however very good, it was colourful and attractive and stood out well. The use of the two borders again created a professional and attractive image. The large font used for the ‘Andrew Craig’ made it stand out instantly and therefore effectively let the reader know who it is from.
Both letterheads gave a good image of the company, and portrayed a professional look to them. They were both very informative and directly gave the company’s details to the reader. However the Low Fell Removals letterhead appeared more sophisticated and professional because of the good layout. So therefore was the better of the two.
Final conclusion.
This report has analysed and discussed the good points and bad points of business 5 documents. As well as this it has covered the purpose of each business document and how this can be achieved.
It has shown that the best business card was the coach division card. This is because of the good use of layout, language and other techniques to create a professional attractive document, which is able to directly give the reader the company’s information. This shows that in order for a business to produce a business card that is effective in achieving its purpose it must use some of the following;
- Good simplistic layout
- A variety of colours
- A logo
- The company’s details
- The company’s contact number
- Possible graphics or borders
It also showed that the best letterhead was the Low Fell Removals because it was effective in achieving it purpose, which is to instantly let the recipient know who the letter is from, to create a good impression of the company and to attract potential future customers. It also showed that letterheads must make the company’s logo and possibly slogan recognisable. This can be achieved by using suitable layout, colour and graphics. It should also include the company’s logo and can include its details.
It is therefore very important when creating business documents that the correct language, layout and layout skills are used.
Appendices
Analysis and Evaluation 11
Analysis and Evaluation. 8
Andrew Craig business card 5
Andrew Craig letterhead 9
Appendices 13
Bad points 2, 4, 5, 6, 9, 10
Coach division business card. 6
Content 2, 3, 5, 6, 9, 10
Final conclusion. 12
Good points 2, 3, 5, 6, 9, 10
Improvements 2, 4, 5, 7, 9, 10
Introduction. 2
Layout 2, 3, 5, 6, 9, 10
Low Fell Removals –Business card. 3
Low Fell Removals letterhead 10
Target audience 2, 3, 6, 9, 10
The purpose 3, 5, 6, 8, 9, 10, 11
The target audience. 5
Use of language 2, 3, 5, 6, 9, 10
