This shop is about 10 minutes away from Poplar newsagent and so it is a really close competitor. It is a competitor because Woolworths it sells similar and more products than Poplar newsagent does

Name of business: Summerfield

Location: Crisps market

Competitor 2

Summerfield Plc is a big business. They sell different range of products; food, stationery, toys, hair and body care products. They sell frozen food, milk products, and cakes and so on. It is a very big supermarket with a lot of space, nice layout, helpful and trained staff. Staff wears uniforms, so it is easy to identify and to ask them for help. They also got security and CCTV cameras in the shop.

It is about 10 minutes away from poplar newsagent so it is really close. It is a competitor to Poplar Newsagent because they got more and different range of products. Goods are cheaper, customer are safe. They got a lot of space and staff is trained and knowledgeable. Customers might go to do their large shopping there because Summerfield sell the same and much more goods than Poplar newsagent. Customers also can pay there with credit or debit card.

Name of business: Tower General Store

Location: Tower Hamlets College in Poplar

Competitor 3

        

It is a small business in Tower Hamlets College. It is very similar to Poplar newsagent. Tower General store is also a sole trader business. They sell crisps, sweets sandwiches, drinks, stationery. They got perfumes and               They also sell newspapers and fresh fruits. Tower general store sells goods, that students need every day.

Tower General store is only 300 yards away from Poplar high street newsagent.  It is a competitor because it is also a sole trader and it sells similar goods, such as sweets, drinks, sandwiches, crisps, but Tower General store sell more stationery goods than Poplar newsagent, and also Tower General store is in Tower hamlets college, so student might go to Tower General store because they don’t need to get outside the college to buy things they need, student can buy their snacks or stationery within the college. Poplar newsagent don’t sell stationery, if students need for example pen or a ruler they cannot get it from Poplar newsagent, that’s why student choose to buy things from Tower General store.

 

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Feedback – a very good pass which discusses the main competitors – their main activities and the focus of competition.  It also touches on how competitors compete (D1)