To help sell products, businesses will try to add or show that their product is good quality.

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Task 6

To help sell products, businesses will try to add or show that their product is good quality. A good quality product will meet the customer’s expectations, therefore it must be able to complete the task that the customer is purchasing it for, it must also do what it claims it can do, for example if a water proof jacket is not water proof, it is not very good quality because it doesn’t do what it claims it can do. Quality is largely defined by the customer, a product that is good quality for one customer may not be good quality for another customer, for example a simple bike might be good for one customer because it gets them from one place to another but it might not be good for another customer because this customer wants to be able to reach high speeds on their bike which this bike cannot do therefore it is not good quality to this customer because it cannot meet their expectations. Adding quality also helps sell products because it gives a USP (unique selling point) which makes the product different or better than the competitors products. PEP includes in their mission statement “produce the best electrical appliances” this statement shows how important it is for PEP to produce high quality products, to do this PEP will need to add as much value and quality to their products as possible.

To help sell products businesses will also add value to a product, they will do this by adding to stages to the production process. For example PEP could do this by selling a television instead of selling the parts separately, below are examples of how PEP would add value to this product:

  • Bending the plastic into the necessary shape to make a external part of the television
  • Assembling all the internal parts together (EG attaching chips to the appropriate areas.
  • Adding a sensor to receive transmition from the televisions remote control
  •  

 The design of the product also helps the business to add value to its product, this is because a customer may be more tempted to purchase the product rather than the competitors product if it looks nice and therefore this creates a USP. If a customer purchases a product rather than the competitors’ product because of its design then the product has met the expectations by having a desirable design.

Another method used to add value is either charge a premium price and make the customer think that it is a good product through successful marketing, or they could reduce the production costs by making it run more efficiently and then pass on the savings to the customer who will purchase the product because it is cheap.  

Adding value to a product helps PEP to add quality to their product because when they get raw materials (inputs) and change them to a finished product (outputs) they are meeting the customers needs ( which is part of what quality is about) by providing them with a product that they need or would like to purchase. Another way how quality and adding value can help sell products is if products are checked for quality and quality is added during every production stage, this gives the business for providing high quality products which allows them to add value to their product.  

By adding quality to PEP’s product, PEP will produce products that are of high quality, this will give PEP a good reputation for having good quality products which helps PEP add value to their products, this is because it gives the customer another reason to purchase PEP’s products (the reason is that they can be assured that the product will be of high quality)

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Quality control

To help achieve good quality products, businesses might have a quality control systems where products are checked for any defects. This could involve checking finished products to see how good their quality is or how many defect products have been produced and it can look at whether the production method is good or not. Quality control systems help businesses add quality to their products because they can assure customers that their products are going to work. The advantage of having any quality control system is that the end result should be that less defect products go ...

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