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To summarize major risks and factors that Blockbuster has faced and will face in the future, and to recommend how Blockbuster should prepare and set their business strategies to gain competitive advantage

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Introduction

Comm 400 Case #3 Blockbuster Analysis Desmond (Kwok Man) Lee 230051048 Wing Nei Leung 230051142 Chris Hui 230026071 James Healey 230034633 The purpose of this case study analysis is to summarize major risks and factors that Blockbuster has faced and will face in the future, and to recommend how Blockbuster should prepare and set their business strategies to gain competitive advantage and market share in their industry. In the early days of the establishment of Blockbuster, the CEO of their company set up a good image of family oriented video superstore with no "X" rated films to gain good reputation. Over time, Blockbuster started to gain a reputation of outstanding customer service and selection. ...read more.

Middle

A Blockbuster employee is easily noticeable, whose uniforms consist of a blue and yellow polo shirt with khakis. They are always happy to assist the customers and will help them find the movie that they desire. Also, Blockbuster employees have a general knowledge of films if the customer requests advice. Blockbuster offers huge diversification of products in order to gain competitive advantage such as offering video games and video game systems to attract customers. In the early 1990's, one of the biggest concern that Blockbuster was the creation of pay-per-view on T.V and internet streaming which go directly to the household consumers without the process of going to Video Rental Store. ...read more.

Conclusion

Because of that, it appears much of the chain's new strategy will have to rest on their belief that some customers will shift back from buying to renting DVDs. Consumers really do watch some of their old DVDs over and over. But some viewers can't help but wonder whether that $18 investment in some movies was really a smart move after all. Over time, Blockbuster will have to hope that accumulated buyers' remorse will lead people to realize that renting offers better value. Blockbuster can hope to expect to see a slowdown in the number of DVDs consumers buy, which will boost rentals and thus use its strengths to exploit new opportunities. Blockbuster must establish scenarios which can influence studio executives that they can earn more from DVDs than video-on-demand, as for the studios to have a vested interest in supporting the older technology. ...read more.

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