• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

To summarize major risks and factors that Blockbuster has faced and will face in the future, and to recommend how Blockbuster should prepare and set their business strategies to gain competitive advantage

Extracts from this document...

Introduction

Comm 400 Case #3 Blockbuster Analysis Desmond (Kwok Man) Lee 230051048 Wing Nei Leung 230051142 Chris Hui 230026071 James Healey 230034633 The purpose of this case study analysis is to summarize major risks and factors that Blockbuster has faced and will face in the future, and to recommend how Blockbuster should prepare and set their business strategies to gain competitive advantage and market share in their industry. In the early days of the establishment of Blockbuster, the CEO of their company set up a good image of family oriented video superstore with no "X" rated films to gain good reputation. Over time, Blockbuster started to gain a reputation of outstanding customer service and selection. ...read more.

Middle

A Blockbuster employee is easily noticeable, whose uniforms consist of a blue and yellow polo shirt with khakis. They are always happy to assist the customers and will help them find the movie that they desire. Also, Blockbuster employees have a general knowledge of films if the customer requests advice. Blockbuster offers huge diversification of products in order to gain competitive advantage such as offering video games and video game systems to attract customers. In the early 1990's, one of the biggest concern that Blockbuster was the creation of pay-per-view on T.V and internet streaming which go directly to the household consumers without the process of going to Video Rental Store. ...read more.

Conclusion

Because of that, it appears much of the chain's new strategy will have to rest on their belief that some customers will shift back from buying to renting DVDs. Consumers really do watch some of their old DVDs over and over. But some viewers can't help but wonder whether that $18 investment in some movies was really a smart move after all. Over time, Blockbuster will have to hope that accumulated buyers' remorse will lead people to realize that renting offers better value. Blockbuster can hope to expect to see a slowdown in the number of DVDs consumers buy, which will boost rentals and thus use its strengths to exploit new opportunities. Blockbuster must establish scenarios which can influence studio executives that they can earn more from DVDs than video-on-demand, as for the studios to have a vested interest in supporting the older technology. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    How has tesco achieved Competitive advantage

    4 star(s)

    Their first clothing line was called "Cherokee", its clothes for both casual wear and smart wear. Their newer clothing line that has just recently come about is called Florence and Fred, which is for the party and occasional wear line (Look at Figure 2).

  2. BTEC BUSINESS UNIT 2

    The IT department spends a lot of time designing the in-store newsletters and advertisements as they have to be eye-catching. If they are not well designed then it might not show the desired information resulting in a loss of potential customers.

  1. Marketing Aims and Objectives - with examples from major companies.

    it will be very difficult to compete because the competition will do everything they can to stay ahead and increase their market share and profits. Research is the key to avoid being dominated by competition and keeping ahead. Businesses will have to identify new trends.

  2. Business Studies Company Profile

    This works well for BMW as the tasks or objectives that are set are achieved and to a high standard. Business Culture is important for BMW, this is so all instructions are interpreted that same, everyone knows where they stand in the business and their role; also so that tasks are all achieved to the same standard.

  1. Unit 2 Investigating business

    sole trader and sell shares although if I want my business to be quite small it is good to start as a sole trader or a partnership then you can change your business into a PLC to expand. This is why I have decided to set up in a partnership business with my two silent partners.

  2. Applied Business Studies

    There are many questions that businesses need to ask themselves to set a specific goal, these questions could be who are involved, what do I want to achieve, where does this need to be done, when should I be able to complete this, what are the requirements and the constrains, and the main one, why am I doing this.

  1. A Business Plan

    According to www.bytestart.co.uk/content/19/19_1/what-is-a-sole-trader.shtml being a sole trader is a quick way of setting up a business, after informing the government agencies of my plans I can start trading straight away. In order to become a sole trader I need to complete the CWF1 Form and return it to the Inland Revenue.

  2. Research into Business Plans

    A business plan helps outline the stages of monitoring the business and its progress in the market and how well it is performing as a whole. A business plan helps make the process a bit easier and helps the people involved understand the idea a bit more.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work