• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

To what extent do you agree verbal communication is the most valuable form of business communication?

Extracts from this document...


´╗┐To what extent do you agree that verbal communication is the most valuable form of business communication? There are three main forms of communication - verbal, written and non-verbal communication. These types of communication all have their pros and cons when being used in business; however it could be argued that verbal communicant is the most important. Verbal communication means communication through mouth. This can be done in a number of ways, such as face to face or over the phone. In the business environment, verbal communication can be used during presentations, speeches and negotiations. Face to face communication is important within a business as it helps to build relationships and trust with individuals both internally and externally. ...read more.


Unlike written communication, oral transmission does not require time to consult, draft, type and post ? which makes it the best method to use when immediate action is required. Another advantage when speaking face to face, the ability is gained to influence the receiver. The speaker can talk in a way to judge the other parties replies and change his argument. Opinions, feelings and attitudes can also be taken into account to influence their decision. (Rodriques, 1992) Oral communication is important within business as you can receive feedback. Talloo (2007: 406) states that ?oral communication provides the opportunity for feedback. When people communicate orally, they can ask questions and test their understanding of the message. They can share ideas and work together to solve problems?. ...read more.


A disadvantage of non-verbal communication is that people from different cultural backgrounds may send out different body signals which may be misinterpreted. These disadvantages should not rule out the fact that communication within a business is not important. (Debasish & Das, 2009) It could be concluded that all types of communication are equally important when put together to run a business successfully. The main aim of communication is to ensure that the receiver has accepted and understood the sender?s message. The strengths and weaknesses will vary for each communication type; depending on what message is trying to be put across relates to what channel of communication should be chosen. An organisation needs communication to carry out activities and to achieve set goals. (Hanumantharao, 2011). ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level People & Operations Management section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level People & Operations Management essays

  1. The main aim of this research is to evaluate the information on the human ...

    and group relationship * The developmental factors * The encouragement and support Serving community is also has its own values. Those are listed below: * The commitment and obligations * Openness and honesty * Foresight and prescience * Effectiveness and efficiency * Courtesy and ethic manners * Expertise and knowledge

  2. Presenting Business Information

    Summarising process is very important for the information to be accurate. For example in business if a manager sends some information to its junior staff, then the manager should not send the raw data/information to the staff, but should make sure that the information he, she is sending is relevant and meeting the purpose of the information required.

  1. Unit 13 Applied Business

    This is because, if the event is aimed at families, it is important to create an event that will appeal to all ages. Also, a total of 100 people were questioned, as it is easier to summarise and accurately measure.

  2. People in Business

    AO1 ADMINISTRATIVE MANAGER ROLES, RESPONSIBILITIES AND KEY TASKS. Administrative managers in Primark coordinate and direct the many support services that allow organizations to operate efficiently. They perform a broad range of duties. They might, for example, oversee secretarial and administration, payroll, conference planning and travel, information and data processing, mail,

  1. Organising An Event: Market Research

    At first meeting back after the school summer vacations i.e. 24th September 2007, the event organizers of the year thirteen business studies students decided that the Prague trip should take place in the spring term. This will be at the middle of the 2007-2008 academic years i.e.

  2. Human Resource Management

    This means the employer audits employees to see if the already have the skills needed to do the jobs of new organisational objectives. This will save the organisation a lot of time and money by auditing instead of recruiting. The organisation can refocus their employees instead of recruiting new employees.

  1. Motivation within a workplace - examples from Asda.

    This department holds more of an autocratic leadership. As shown above autocratic is where leaders delegate roles to employers. The management within this department is very strict about the events of work, staff handling the customers and decision making. Managers and directors will expect all of the employees on the

  2. I will be producing a report detailing the factors the factors that Mobile Communication ...

    need to have way in attracting people to apply for the job so that they will not loss good staff to other business. M1- Explain why human resources planning is important to an organisation Introduction: For this task, I will need to make a report explaining the reason why it is important for Mobile Communication to plan human resources requirement.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work