• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

To what extent do you agree verbal communication is the most valuable form of business communication?

Extracts from this document...


´╗┐To what extent do you agree that verbal communication is the most valuable form of business communication? There are three main forms of communication - verbal, written and non-verbal communication. These types of communication all have their pros and cons when being used in business; however it could be argued that verbal communicant is the most important. Verbal communication means communication through mouth. This can be done in a number of ways, such as face to face or over the phone. In the business environment, verbal communication can be used during presentations, speeches and negotiations. Face to face communication is important within a business as it helps to build relationships and trust with individuals both internally and externally. ...read more.


Unlike written communication, oral transmission does not require time to consult, draft, type and post ? which makes it the best method to use when immediate action is required. Another advantage when speaking face to face, the ability is gained to influence the receiver. The speaker can talk in a way to judge the other parties replies and change his argument. Opinions, feelings and attitudes can also be taken into account to influence their decision. (Rodriques, 1992) Oral communication is important within business as you can receive feedback. Talloo (2007: 406) states that ?oral communication provides the opportunity for feedback. When people communicate orally, they can ask questions and test their understanding of the message. They can share ideas and work together to solve problems?. ...read more.


A disadvantage of non-verbal communication is that people from different cultural backgrounds may send out different body signals which may be misinterpreted. These disadvantages should not rule out the fact that communication within a business is not important. (Debasish & Das, 2009) It could be concluded that all types of communication are equally important when put together to run a business successfully. The main aim of communication is to ensure that the receiver has accepted and understood the sender?s message. The strengths and weaknesses will vary for each communication type; depending on what message is trying to be put across relates to what channel of communication should be chosen. An organisation needs communication to carry out activities and to achieve set goals. (Hanumantharao, 2011). ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level People & Operations Management section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level People & Operations Management essays

  1. Presenting Business Information

    Excel - Spreadsheets graphs, charts: In big businesses like Tesco, this software is used all the time to create graphs, profit and loss account and so on. Main advantage of using this software is that staff only needs to add the data.

  2. The main aim of this research is to evaluate the information on the human ...

    * Bring corporate business process and culture which help people in their jobs to perform tasks in better way. * To face coming from other organizations, organization must have resources which can satisfy and face challenges. * Make sure that contribution of organizational resource develops competencies of people.

  1. Unit 13 Applied Business

    A copy of our research for these events and our Christmas Fair research can be found in Appendix 4. We chose the 'Christmas Fair' to be our event as it can appeal to a large amount of people and therefore has a wider target demographic.

  2. AS Btec business. Report on understanding how businesses operate.

    Others are external as they are outside the business, for example the government or the local community. It is important to identify and balance the needs and expectations of these groups and to act responsibly to all of them in order to keep the 'licence to operate', which is necessary for good business.

  1. Organising An Event: Market Research

    Theoretically, the further the location from Marlborough school, the more expensive the trip will cost to travel too. This meant that destinations such as New York will have to be eliminated from the potential choices list automatically since it is the furthest away from the United Kingdom, although the city has a wide range of medium to large sized organizations.

  2. Motivation within a workplace - examples from Asda.

    they are looking to expand their role and status within the business, they are always looking out for promotions or any way in which they can develop their role. Their priorities are mainly set on all of these factors rather than on their monthly salaries or bonuses.

  1. I will be producing a report detailing the factors the factors that Mobile Communication ...

    It is important for MC to establish the planning process and the decision making process associated with it. Human resource are to ensure adequate human resource to meet the goals and operational plans for MC as the right people with the right skills at the right time.

  2. Strategies used in group communication

    Strategies used in group communication Proposing strategies where new ideas, suggestions or plans of action are put forward in a positive and constructive way Building strategies in which a group member extends or develops ideas and proposals offered by other group members; these tend to be positive, constructive interactions Supporting

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work