Communication

Communicating means the passing on or receiving of information. Communication is important so that information, instructions, directions and requests can be passed between people and organisations.

Internal and External communications

This can be by verbal, non-verbal or written means between people within the same organisation e.g. change of venue for meeting,  which is internal communication because the information sent around within the organisation.

External communications take place between one organisation and another e.g. Order/delivery confirmation or from one organisation directly to the public. E.g. a leaflet to Tesco’s customers informing them of Tescos latest promotions.

Types of communication

There are many forms of communication a business can use: -

E-mail, this is an electronic way of sending written communications, it has many advantages over ‘old fashioned’ pen and paper’: -

Video conferencing, this is much like a telephone call but with added video.

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Phone calls, this is a cheap and quick method of one to one communication as most people have access to a telephone either at work or at home.

The Importance of Passing on Information

It is important for a business that information is passed on correctly, quickly and securely.  

Poor or misleading sales and market information could lead a company to make a wrong decision in deciding their future business strategy.  In a competitive market it is also important that you are first to have vital market information ahead of your competitors, as this gives you an advantage.  

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