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Unit 1 M1- How stake holders affect your chosen organisation

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In this report I will be investigating how Cadbury keep their stakeholders happy and meet the needs of their stakeholders. Stakeholders are people who have an interest in the decisions that businesses make. The stakeholders that I will be investigating are customers, workers, trade unions, suppliers, shareholders, government, and pressure groups. Customers: Cadbury's customers want high quality confectionery products. They want these products to be of high quality as they are spending their money on the products. Customers want the money they spend on purchasing these products to be worth it and that the quality they receive from the amount they have paid to be of a high standard. Cadbury respond to this need by making sure to produce high quality confectionery products which can be easily purchased in many stores. Cadbury's business objective of 'Sustainability' is influenced by the customer stakeholder. This is because part of this objective is 'to prioritise quality and safety' this means to make sure that the chocolate in safe to eat and is of high quality. Workers Cadbury's workers want regular work and pay, Good wages for the work and hours they do, and to be treated equally and fairly to other workers. ...read more.


The suppliers need Cadbury to continue using them and to not change their market as they may rely completely on them for receiving their income an example of this may be if Cadbury had to change into a drinks company the farmers that produce Cocoa beans for them would lose out on a lot of money as they would have nobody buying their cocoa beans. Suppliers join forces with pressure groups when they feel that they are not being treated fairly. An example of this may be if the suppliers were to link with the charity Oxfam who work with farmers across the world who are not receiving the correct amount of money for the work they are doing (Fairtrade) Oxfam would pressurise Cadbury to start paying the farmers the correct amount money. So therefore pressure groups also have an effect on Suppliers. Cadbury respond to this need by creating the Cadbury Cocoa Partnership. This ensures that Ghana who provide them with 90% of their cocoa receive the right amount of money they deserve and makes sure that child slavery is not taking place in Ghana. Cadbury's objective of 'Sustainability' is partly influenced by suppliers as their commitment is 'Ensuring ethical and sustainable sourcing including the Cadbury Cocoa Partnership to support farmers and their communities'. ...read more.


The government would want Cadbury to follow the Food Hygiene Regulations to make sure the confectionery products are safe to be eaten by customers and that they are being made in a safe, hygienic environment. Another reason for the Government caring about this is that if everybody was to eat unsafe products they would have to pay for the treatment of the people who are affected (National Health Service). An example of Cadbury's products being unsafe is the salmonella crises where Cadbury's products were found to have salmonella poisoning. Thirty people were affected and the Health Protection Agency had to sentence Cadbury on behalf of the government. Cadbury respond to the needs of the government by acting immediately when they find out that something is wrong with their products. For example when Cadbury were aware of the Salmonella crises they spent �30million on making sure that the products were removed and that nobody would be at risk. Cadbury have made the objective of Sustainability to meet the needs of the Government. One of their commitments within this objective is 'Prioritising quality and safety' which is about them insuring that their chocolate is safe to be eaten. This meets the Governments needs as they want Cadburys products to be safe. ?? ?? ?? ?? Tanita Zulu- M1 ...read more.

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3 star(s)

A fairly comprehensive description but lacking in serious analysis and discussion. The writer has attempted to apply the information to Cadbury throughout which is good. It lacks in critical analysis. The writer could analyse the conflicts between the different stakeholder groups.

Marked by teacher Dennis Salter 01/05/2013

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