Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 1 M1- How stake holders affect your chosen organisation

Extracts from this document...

Introduction

In this report I will be investigating how Cadbury keep their stakeholders happy and meet the needs of their stakeholders. Stakeholders are people who have an interest in the decisions that businesses make. The stakeholders that I will be investigating are customers, workers, trade unions, suppliers, shareholders, government, and pressure groups. Customers: Cadbury's customers want high quality confectionery products. They want these products to be of high quality as they are spending their money on the products. Customers want the money they spend on purchasing these products to be worth it and that the quality they receive from the amount they have paid to be of a high standard. Cadbury respond to this need by making sure to produce high quality confectionery products which can be easily purchased in many stores. Cadbury's business objective of 'Sustainability' is influenced by the customer stakeholder. This is because part of this objective is 'to prioritise quality and safety' this means to make sure that the chocolate in safe to eat and is of high quality. Workers Cadbury's workers want regular work and pay, Good wages for the work and hours they do, and to be treated equally and fairly to other workers. ...read more.

Middle

The suppliers need Cadbury to continue using them and to not change their market as they may rely completely on them for receiving their income an example of this may be if Cadbury had to change into a drinks company the farmers that produce Cocoa beans for them would lose out on a lot of money as they would have nobody buying their cocoa beans. Suppliers join forces with pressure groups when they feel that they are not being treated fairly. An example of this may be if the suppliers were to link with the charity Oxfam who work with farmers across the world who are not receiving the correct amount of money for the work they are doing (Fairtrade) Oxfam would pressurise Cadbury to start paying the farmers the correct amount money. So therefore pressure groups also have an effect on Suppliers. Cadbury respond to this need by creating the Cadbury Cocoa Partnership. This ensures that Ghana who provide them with 90% of their cocoa receive the right amount of money they deserve and makes sure that child slavery is not taking place in Ghana. Cadbury's objective of 'Sustainability' is partly influenced by suppliers as their commitment is 'Ensuring ethical and sustainable sourcing including the Cadbury Cocoa Partnership to support farmers and their communities'. ...read more.

Conclusion

The government would want Cadbury to follow the Food Hygiene Regulations to make sure the confectionery products are safe to be eaten by customers and that they are being made in a safe, hygienic environment. Another reason for the Government caring about this is that if everybody was to eat unsafe products they would have to pay for the treatment of the people who are affected (National Health Service). An example of Cadbury's products being unsafe is the salmonella crises where Cadbury's products were found to have salmonella poisoning. Thirty people were affected and the Health Protection Agency had to sentence Cadbury on behalf of the government. Cadbury respond to the needs of the government by acting immediately when they find out that something is wrong with their products. For example when Cadbury were aware of the Salmonella crises they spent �30million on making sure that the products were removed and that nobody would be at risk. Cadbury have made the objective of Sustainability to meet the needs of the Government. One of their commitments within this objective is 'Prioritising quality and safety' which is about them insuring that their chocolate is safe to be eaten. This meets the Governments needs as they want Cadburys products to be safe. ?? ?? ?? ?? Tanita Zulu- M1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Here's what a teacher thought of this essay

3 star(s)

***
A fairly comprehensive description but lacking in serious analysis and discussion. The writer has attempted to apply the information to Cadbury throughout which is good. It lacks in critical analysis. The writer could analyse the conflicts between the different stakeholder groups.

Marked by teacher Dennis Salter 01/05/2013

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Zara case study. Zaras Objectives, Strategies and Problems.

    first phase is better to start an advertising campaign which must be well prepared in order to touch the Asian customers because this kind of advertising implies huge costs but in the case of a success the reward will compensate the efforts.

  2. Virgin Atlantic PESTLE analysis.

    short staffed they would get a higher rate of people applying , giving them more people to choose from. The unemployment rates not only affect Virgin Atlantic but they also affect individuals and the economy. This affects individuals as they find they have a lower income which will affect their

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    * Increase in positive attitude towards a healthy lifestyle. * A ride in trends to fun fitness classes. * Rise in disposable income compared to 10 years ago. * Population growth. * Media attention that health and fitness regimes get. * Falling birth rates. * Family events, (e.g. children's parties, fair)

  2. D2 Evaluate the effectiveness of business information and its communication as key contributors to ...

    they can easily and efficiently reach them the audience and obtain good response in exchange. The disadvantage of Tesco using simple language is that more sophisticated and educated audience would expect information to be communicated through more technical language and terms.

  1. Describe the different stakeholders who influence the purpose of Tescos

    They also talk to customers, and recommend certain products and services, which helps Tesco to bring in a lot more money. Without this, Tesco would lose a lot of business. They have a strong influence over the business and the way it is run, as if they are not happy then they can refuse to work.

  2. Unit 32 M1 Explain how health, safety and hygiene legislation has impacted on food ...

    EU which means that every business in the UK whether they are big or small will also have to abide by the European law on food retailing. Tesco are influenced as they have to guarantee that the workplace is a safer, healthier and more productive place to work as the European Agency are also committed into achieving this.

  1. Unit 2 P1 Describe the recruitment documentation used in a selected organisation

    behaviour you must have to get the job, ?someone who is able to work well in a team? this shows that the employee need to be able to work well in a team, ?someone who is committed? which gives an indication that the employees needs to be willing to do things with guarantee.

  2. Unit 1 P5 Describe the influence of two contrasting economic environment on business activities ...

    Levels of inflation Level of inflation is the measurement of prices in businesses which can influence the GPD for example high level of inflation can produce more goods, businesses can invest more machinery, consumers spend more money, more money is collected by the government in income tax and VAT.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work