• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 10: An Introduction to Marketing Research

Extracts from this document...


Unit 10: An Introduction to Marketing Research Criteria P1: Describe the main types of marketing research and how they been used to make a marketing decision in the following situation. You have been asked to research the viability of developing a new garden centre in your neighbourhood on a piece of suitable land that has recently become available. You will need to describe the main types of marketing research and how they have been used to come to a decision as to whether the development of the garden centre should go ahead (or not). The nearest competitor is a branch of Wye Vale garden centres which is only a mile away. There are many ways of finding out what people in this area would think of a garden centre. So you need to put up leaflets on what they feel about having a local garden centre in their area on newsagents post display. So casual walkers that pass bye may stop and look at what the note has to say. Would this affect people who feel that all this building work would have an affect on the local wildlife population and also the amount of people that would want to walk through the woods but can't as it is having Building work done? ...read more.


This may vary between things that are being sold regularly to things which are being sold every now and then. Also to increase our sales we could go online as that will cover a larger area than just at the store it will give us a wider range of people to order this will be getting more profit for the business. But we need to find some delivery service to deliver the goods to the customers we also will have to have a variety of van and even lorry sizes to cope with the different order and sizes of products being ordered by customers. We could also use a system to track customers online to see what they buy and what they don't buy. Also this could tell us if they are regular customers online and whether they are just browsers for the first time. This will also help any one who needs a new lawnmower but they are doing too much things to go into the store and buy one so they just go online and order one. This wills have the customer more free time to do more important things. Now we have discussed what we will do to put our point across. ...read more.


Sales Personnel This is something I didn't do as I felt it was a waste of time as some people will want to get going on what they have to do in the store. But this may be a mistake as this could have helped us in gathering data for the garden centre project. In the end of the results we have taken from all the research we have done for this project of building a garden centre in the area. It has proven not to well as most of the letters are complaining that they would rather not have a garden centre their as they feel that it is a spoil to the forest and it may damage the surrounds of the area and it could cause problems for the wildlife that surrounds the area. also with all this loud banging and crashing from the work men building this garden centre is that it could cause of the wildlife to run away to safer location as well as all of the possible fumes that could damage the health of the wildlife a lot of the letter that were sent back were full of problems that this building will cause and a lot of people will miss there walk in the woods ?? ?? ?? ?? Name: Max Hunwick Teacher: Peter Hoggins BTEC National in Business Max Hunwick ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    PESTLE Analysis The PEST or PESTLE analysis is a tool that can be used to help businesses with their marketing strategy. It can help them to see the problems they may face which can help them to overcome the problem.


    It may be that they are ahead of target but for the majority of the business they are behind! To update a Gannt chart or to change it could be a difficult and challenging job, it is hard to keep editing it and adding to it, professional software is the

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    I will make sure that nearly all local shops and supermarkets have my new strategy in stock because most customers will get attracted in these retailing outlets. However it is very important that other type of outlets are aware and stock my new strategy.

  2. business planning unit 8

    Therefore I have to come up with different competing ideas in order to stay ahead of the competitors; my competitors within this field will be Cadburys and nestle. As these both companies are manufacturing businesses supplying chocolates. Therefore Ill be using them for my competition analysis, looking at how they produce their chocolate how they keep customers satisfied.

  1. Opening a sandwich shop in huddersfield

    3.2 Why people set up in business People set up in business for many reasons, the main one is to make a profit. People also set up in business to achieve life ambition, redundant, be own boss or to make more money for themselves.

  2. Unit 1 Marketing Proposal: A01

    Finally the last of the promotional mix includes sales promotions which could be done in a number of ways. Sales promotions only last for a limited time only because they lose their effectiveness. Promotions are used to get sales quickly to make fast profit and to show competitors they are doing better.

  1. Marketing Research

    Some of them are as follows 1) Continuous process: The marketing environment is dynamic in nature due to which new marketing problems keep on occurring. This has made MR a continuous process. 2) Wide coverage: MR is concerned with all aspects of marketing of goods and services.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    This is again an improvement of Phillips who failed to create a TV where you could see 3D without having to use 3D glasses. The product was finished and ready for the market but it didn't satisfied the customers as the quality wasn't that good but like Samsung would do,

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work