• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 10: An Introduction to Marketing Research

Extracts from this document...

Introduction

Unit 10: An Introduction to Marketing Research Criteria P1: Describe the main types of marketing research and how they been used to make a marketing decision in the following situation. You have been asked to research the viability of developing a new garden centre in your neighbourhood on a piece of suitable land that has recently become available. You will need to describe the main types of marketing research and how they have been used to come to a decision as to whether the development of the garden centre should go ahead (or not). The nearest competitor is a branch of Wye Vale garden centres which is only a mile away. There are many ways of finding out what people in this area would think of a garden centre. So you need to put up leaflets on what they feel about having a local garden centre in their area on newsagents post display. So casual walkers that pass bye may stop and look at what the note has to say. Would this affect people who feel that all this building work would have an affect on the local wildlife population and also the amount of people that would want to walk through the woods but can't as it is having Building work done? ...read more.

Middle

This may vary between things that are being sold regularly to things which are being sold every now and then. Also to increase our sales we could go online as that will cover a larger area than just at the store it will give us a wider range of people to order this will be getting more profit for the business. But we need to find some delivery service to deliver the goods to the customers we also will have to have a variety of van and even lorry sizes to cope with the different order and sizes of products being ordered by customers. We could also use a system to track customers online to see what they buy and what they don't buy. Also this could tell us if they are regular customers online and whether they are just browsers for the first time. This will also help any one who needs a new lawnmower but they are doing too much things to go into the store and buy one so they just go online and order one. This wills have the customer more free time to do more important things. Now we have discussed what we will do to put our point across. ...read more.

Conclusion

Sales Personnel This is something I didn't do as I felt it was a waste of time as some people will want to get going on what they have to do in the store. But this may be a mistake as this could have helped us in gathering data for the garden centre project. In the end of the results we have taken from all the research we have done for this project of building a garden centre in the area. It has proven not to well as most of the letters are complaining that they would rather not have a garden centre their as they feel that it is a spoil to the forest and it may damage the surrounds of the area and it could cause problems for the wildlife that surrounds the area. also with all this loud banging and crashing from the work men building this garden centre is that it could cause of the wildlife to run away to safer location as well as all of the possible fumes that could damage the health of the wildlife a lot of the letter that were sent back were full of problems that this building will cause and a lot of people will miss there walk in the woods ?? ?? ?? ?? Name: Max Hunwick Teacher: Peter Hoggins BTEC National in Business Max Hunwick ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    getting the information from the target audience.6 Qualitative research can help identify problems, for example there may be people who do not feel there should be another nightclub in the area because of the noise and anti-social behaviour, and this means the people who want to open a nightclub can

  2. BTEC BUSINESS UNIT 2

    which each activity will take to complete. * The dependencies between the activities. Using these values, CPA calculates the starting and ending times for each activity, it determines which activities are critical to the completion of a project (called the critical path), and shows those activities with "float time" (are less critical).

  1. business planning unit 8

    Telephone: 0208 989 3224 Fax: 887 876 233 Email- galaxo@yahoo.com The trading hours will be: Mon-Sun Ownership Type My business will be registered as a private limited company this is because, a Private limited company has limited liability (the shareholders cannot lose more than their original shareholdings), and a minimum of two shareholders and a maximum of fifty.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    If my sales fall I will start to do sales promotions in order to keep sales up. I will do promotions such as by one get one-half price. I will try my best to make consumers buy my new strategy by doing different type of promotion at the needed times.

  1. Unit 3 - Marketing Research And Marketing Mix

    and is part of promotion to attract the customer attention particularly at the point of sale The tropical Ribena will be packaged just like the original Ribena in cartons. This will promote and sustain the image of Ribena in all factors.

  2. Business Studies Company Profile

    1972 The exterior of the new BMW head office was finished in time for the 1972 Olympic Games. By the time the company occupied it in 1973, continuing growth meant the BMW had already outgrown its new home. This office symbolised prosperity, autonomy and technical perfection.

  1. Opening a sandwich shop in huddersfield

    I need to find out about competitors, demand and the market etc. the good points about my business is that it is easy to set up, low start ups and running costs and in a mass market. I also have a USP where my shop will specialise is making large orders for companies, organisations etc.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    A situational analysis is all the techniques collected together which can also be referred to a marketing audit. Marketing objectives (SMART) If an organisation wants accurate and effective objectives then they have to use the method of SMART to find out if their objectives are specific, measureable, achievable, realistic and time related.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work