• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

unit 12.2 tesco aims

Extracts from this document...


Tesco specific aims and objectives 'Responding to customer trends such as healthy eating, organics and fair-trade' Tesco has made a three-year partnership with the National Sports Foundation and the Football Association, to get the kids healthier by encouraging them to lead a healthy active lifestyle. "We aim to get a million children active and involved by 2010, providing them with top-quality skills coaching." this shows that Tesco is company that cares for the younger generation and wants to help them lead a active style by proving them with top quality activities which will enhance there health. Tesco is gaining a good corporate image as it shows it cares for people's health which will lead to more people wanting to shop at Tesco, as the consumers will see the company as a company who cares about children's health as there has been huge concern in the UK of obesity of children, this will result in increase in turnover. Tesco have launched an event all across schools in UK ad Ireland to make it simpler and more attractive to lead an active lifestyle. 'children are invited to take part in the event, which is held simultaneously in schools across the UK and Ireland, as a fun exercise and to encourage them to think more about healthy eating and the importance of physical activity as part of a balanced lifestyle.' ...read more.


By Tesco providing carbon reduction labels on various products will show customers how they can improve the environment by purchasing these products with carbon reduction label on them as these products were produced using very little amount of carbon footprints. By providing the consumers with this type of information will enable them to make green choices and will know that they are benefitting the environment. As the world trends are changing by there being many people who are trying to reduce there carbon footprints as there have been numerous campaigns across the world to encourage people to reduce there carbon footprints so many customers may want to purchase products that are environmentally friendly. 'Treating our staff as we like to be treated so they do a great job for customers' Tesco encourage there employees to provide a friendly service which the company depends upon "Our employees deliver the customer service that our business relies upon, from making sure the right products are on the shelves to providing a friendly face at the checkout." Tesco considers its employees as a very valuable asset to the company as Tesco relies on its employees to make the customers happy by providing them with a excellent service that will make the customers want to continuously come back to shop in Tesco. ...read more.


Also to save energy Tesco announced that they are trying to save energy in numerous ways "In South Korea and Thailand, we are using ice thermal storage, and creating biogas from recycled waste" this shows that Tesco has gone through various lengths to save energy and shows the consumer that they care about the environment and its communities an to show that it also cares about the consumers and the planet they live in. Also in china Tesco announced that they will reduce power consumption by installing a certain system on all there refrigeration's in all of Tesco's current stores. "In China, we are installing energy management systems on the refrigeration in all of our existing stores this year, which will reduce the power consumption of these systems by 15%. Next year, we will expand this to include the air-conditioning." This shows Tesco is looking to reduce even further so they do waste excess energy which is not needed as it will have a negative effect on the environment and shows what a difference it will make in the coming year, this also shows the consumers that Tesco the grocery and general merchandising retail chain is a environmentally friendly company that not only thinks of the present but the future too of how to reduce there carbon footprints even further. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    correctly and carefully to ensure the customers continue to deal with Coca Cola enterprises in the future. Only when all the departments work together Coca Cola enterprises can achieve their aim of increasing sales by 10 %. INCREASING PERFORMANCE Coca Cola enterprises can increase their performance in terms of sales and profits.

  2. business planning unit 8

    o Expand to medium sized business in the next three-five years. To be one of the leading manufacturing companies' sales needs to be high, customers need to be satisfied so that the business can take its next step. This is to expand into a medium sized business, once the business is recognised this aim can be achieved.

  1. Aims and Objectives of Tesco

    Tesco aims * Increase their control of the grocery market (market share) from 30% to 50% by the beginning of 2025 Tesco objectives * Introduce new innovative products and Continue to diversify into other commercial areas and also to Obtain more planning permission to constantly build new stores around the country.

  2. Business Studies Company Profile

    testing a car out may lead the customer to liking the car and thus buying it. Sales promotion is very good for immediately boosting sales. * Personal selling, this is where someone from BMW will talk to you person to person and try to sell you the product, for example,

  1. Opening a sandwich shop in huddersfield

    Of the 50 people 30 people either visited Huddersfield town centre daily or at least 2-3 times per week. This gives me an incentive to locate in Huddersfield town centre so that I can have a sandwich shop that is close to where these people regularly shop.

  2. The Causes of the Industrial Revolution in Britain

    Supply side factors were also crucial in initiating and sustaining the Industrial Revolution. Whereas demand side factors provided incentives for producers to increase output in response to increased demand, supply factors actually lowered the costs incurred by producers and therefore enabled them to increase output regardless of demand.

  1. How the NHS and Tesco Use Market Research

    There are many staffs involved with market research for example all staff need to be trained in order to do the job properly from the staff who ask the questions to the staff who analyze the results to the manages who have to make recommendations with the results, As well

  2. Marketing Assignment - examples Tesco and Coca Cola

    all competing for the same thing, ?provide customer with the best quality product for less?. Over the Years Tesco have has come from being a just a super market that provide food but extending their brand to providing clothes, electronics and home furniture.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work