• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 30 P1 Business

Extracts from this document...


Web Design Strategies Introduction P1 In this unit I have been given the task to choose three organisations and describe how their websites work and how they are used for business purposes. In this case, I chose Coca Cola, Direct.gov and Shelter. Firstly, I analysed coca cola's website. The concept of the website was quite clear; I came up with the following results: CocaCola.co.uk: Mainly used for public relations Direct.gov: An information website to assist the general public Direct.gov provides a vast amount of information about public services for the convenience of the community. In addition, they also advertise charities, recommendations and news (such as changes in laws and regulations). Shelter.org.uk: Charity website that assist homeless people Shelter's website provides information and advice for people with housing problems. ...read more.


Coca Cola.co.uk enables the user to learn about the company, such as their products and events. It also assists them with health recommendations and facts. Direct.gov also has a simple layout, making links and tabs easy to see. Like Coca Cola.co.uk, the website uses two basic colours, navigation is simple and pages load reasonably fast. Thus the website executes it job in providing information about public services efficiently and effectively. Following the same concept design as the other two websites, Shelter.co.uk also uses two basic colours. It has a drop down menu on the left hand side of the page making it more convenient for the user. And the user friendly design makes navigation easy and simple. ...read more.


Their website mainly consists of text with small images. The main colour used is orange in order to improve the visibility of navigational tools on the website. As usual, the Arial font is used and images are clickable. The buttons on the website are quite small; however there is a function on the website that enables the user to increase the text size if they wish to do so. Shelter.ac.uk uses flash media on the homepage to capture their viewers' attention and has a dropdown menu (on most of the buttons) for easy navigation. Once again, pictures are clickable and the Arial font is used. Not much text is used on the homepage, thus making it less likely for users to become confused. The website uses basic imagery, text and flash in order to create a simplistic design for its users ?? ?? ?? ?? Tarik Williams Unit 30 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    BTEC national Business Unit 1 P1

    3 star(s)

    Sole traders, Partnerships, Public limited company, Private limited company and franchises are all types of business sectors. Voluntary/Non-profitable businesses otherwise known as charities are businesses that are set up to make money for a certain cause.


    programs also the manager has to have a selection of workers that are trained for first aid, managers need to consider that at times some workers will be absent for variety of reasons so there needs to be enough first aid trained people so that there is at least one available at any one time!

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    this will help to attract consumers, as Coca Cola is a well-known company around the world. ? Packaging- packaging is very important, as it is the first thing that catches people's eyes. I will try to make my new strategy attractive as I can, I will include pictures of blackcurrant so it will show customers immediately what flavour it is.

  2. Wage differentials Firemen v Robbie Williams

    For example, the firefighters have their services restricted to certain locations in the UK because their physical presence in the necessary for the service is limited to only UK.

  1. business planning unit 8

    the staff doesn't have to go through various different people in order to solve a problem that may arise. This structure has a narrow span of control; this type of structure will increase the efficiency and success of my business.

  2. Assignment 1, Starting a small business

    Race Relation Act 1992 This act is to protect people from being discriminated due to their colour creed or nationality, so therefore regardless of their colour "black, white, brown, red, etc...) they should all get same treatment and all should have the same chance of getting the job (depending on experience and other evidence).

  1. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    The product ingredients are well packaged and tested before being sent to the McDonald's restaurants. The actual product is made whilst customers are waiting for their order, this meets the objectives of meeting customer needs as food is served hot to customers therefore customers are more satisfied with the products as well as the service being provided.

  2. Unit 11 P1 Describe the development of relationship marketing

    done through knowing the customers buying habits through loyalty cards, they also communicate to customers through emails, telephone calls etc Explain the difficulty of attracting new customers: It is very difficult for customers to leave their current organisation in order to go to another, the only way that a organisation

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work