• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 30 P1 Business

Extracts from this document...


Web Design Strategies Introduction P1 In this unit I have been given the task to choose three organisations and describe how their websites work and how they are used for business purposes. In this case, I chose Coca Cola, Direct.gov and Shelter. Firstly, I analysed coca cola's website. The concept of the website was quite clear; I came up with the following results: CocaCola.co.uk: Mainly used for public relations Direct.gov: An information website to assist the general public Direct.gov provides a vast amount of information about public services for the convenience of the community. In addition, they also advertise charities, recommendations and news (such as changes in laws and regulations). Shelter.org.uk: Charity website that assist homeless people Shelter's website provides information and advice for people with housing problems. ...read more.


Coca Cola.co.uk enables the user to learn about the company, such as their products and events. It also assists them with health recommendations and facts. Direct.gov also has a simple layout, making links and tabs easy to see. Like Coca Cola.co.uk, the website uses two basic colours, navigation is simple and pages load reasonably fast. Thus the website executes it job in providing information about public services efficiently and effectively. Following the same concept design as the other two websites, Shelter.co.uk also uses two basic colours. It has a drop down menu on the left hand side of the page making it more convenient for the user. And the user friendly design makes navigation easy and simple. ...read more.


Their website mainly consists of text with small images. The main colour used is orange in order to improve the visibility of navigational tools on the website. As usual, the Arial font is used and images are clickable. The buttons on the website are quite small; however there is a function on the website that enables the user to increase the text size if they wish to do so. Shelter.ac.uk uses flash media on the homepage to capture their viewers' attention and has a dropdown menu (on most of the buttons) for easy navigation. Once again, pictures are clickable and the Arial font is used. Not much text is used on the homepage, thus making it less likely for users to become confused. The website uses basic imagery, text and flash in order to create a simplistic design for its users ?? ?? ?? ?? Tarik Williams Unit 30 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    BTEC national Business Unit 1 P1

    3 star(s)

    Sole traders, Partnerships, Public limited company, Private limited company and franchises are all types of business sectors. Voluntary/Non-profitable businesses otherwise known as charities are businesses that are set up to make money for a certain cause.

  2. Assignment 1, Starting a small business

    ASL must make sure they get the labelling right and their advertisements are accurate according to the description to avoid breach of law. Health and Safety Act An Act to make further provision for securing the health, safety and welfare of persons at work, for protecting others against risks to


    Every month the objectives need to be increase steady and slow increases will lead to success. The company needs to monitor the targets to ensure all targets placed are met and if they are not met then the targets need to be evaluated and considered.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    E Economic change, for example a recession creating increased activity at the lower ends of product price ranges. Rate of interest rises depressing business and causing redundancies and lower spending levels. Economic analysis for Coca Cola: Economic will affect my new strategy in different ways, for example if people have

  1. Business Studies Company Profile

    This allows BMW to focus on maximisation of profits. Enterprise skills include: * Self confidence and motivation. This is important for profit maximization so that every worker BMW employs is motivated to achieve the best they can, and to try their hardest.

  2. Wage differentials Firemen v Robbie Williams

    Since the supply of firefighters is high and demand low, their economic rent is low which means even by switching to their apparently better job they still earn relatively little more than their next best job. Pop-stars like Robbie Williams on the other hand have talents which others, no matter how much training given, cannot acquire.

  1. Marketing Assignment - examples Tesco and Coca Cola

    Coca Cola has to make sure that when selling their products that they are fair and honest about their product. This would mean that there are not additional charges to the price or any additional ingredients to the product that are not good for the health of the consumers.

  2. Unit 11 P1 Describe the development of relationship marketing

    are unable to offer and in return the organisation will attract, retain lifetime partners. The needs and expectations of customers are competitive prices and good quality customer service Outline the growth of the service sector: The service sector includes business to customer/ business, this is part of the tertiary sector.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work