• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 32 D1 Analyse how development in the consumer market have impacted on a food retailer

Extracts from this document...


D1- Analyse how development in the consumer market have impacted on a food retailer Introduction:- This report I will analyse and also explain how development in the consumer market have impacted on food retailers, this will include the food retailing operations and the consumer market Food retailing operations: Superstores: Supermarkets have become very popular in recent time as there are many other ways in which customers are able to purchase products such as they offer Tesco click and collect service, customers are able to order the products online and then go pick them up, the internet is another way in which customers are able to purchase products and get them delivered to their house, technology has made the way in which customers are able to shop more efficient. It is a trend for consumers because it is more convenient for them as they are able to pick up all their essential items from one place rather than going to many different other places Limited range: The amount of variety of food that is up for offer, Tesco supermarket has a massive variety of products, but their general stores have limited variety of products that are regularly purchased by customers, the only difference is that the general stores are more expensive than the super stores. ...read more.


due to the internet there has been a massive trend in online shopping Continuing changes: Continuing changes can relate to Tesco plc click and collect service, which is an extension of the internet website that Tesco PLC have introduced, they have done this in order to make customers internet experience more convenient. Continuing trends include customers wanting value for money products especially due to prices increasing and also due to customers being more health conscience Customer expectations and demands: Customer expectation and demands have increased and Tesco PLC have adapted to this through their increase of training in staffing to adapt to the changes, the introduction of new services such as click and collect, and internet shopping, have allowed them to adapt to the demand. Changing social and working patterns: Social changes and working patterns have changed in reason years are more and more people are health conscience so due to this Tesco PLC have been able to adapt to the social change through offering a wider range of healthier foods. They recognised these changes from the data they collected from their clubcard Affluence: Affluence is about the income of the families they are wanting to attract, an example of this ...read more.


having a lot of stock on Friday and Saturday as those are the days customers do their shopping, they have to also have the right amount of stock on international football match days as customer buy food before the match Technology and data use to tailor product range to consumer profiles: The clubcard is a service in which data is used to tailor products range to customer profile an example of this is when customer purchase products from Tesco PLC the scan their clubcard to get clubcard point, the card then transfers all the data about what products were bought but which customer on their profile, Tesco PLC is then able to use the information they have received to tailor advertisement that would attract the customer, they will also send personnel emails telling customers that there is a sale on a products that they regularly purchase, they may also refer products that are relevant but a new brand to the customer e.g. they may refer a new tea brand if the customer regularly purchases tea products Conclusion: This report I have analysed and also explained how developments in the consumer market have impacted on food retailers, this will include the food retailing operations and the consumer market. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    As Tesco has the largest clubcard programme it gives them the competitive advantage and allows them to identify customer trends before their competitors. Through their research Tesco realised that in order to maintain steadily increasing profits they needed to adjust to a changing community.

  2. (P4) Describe the Functional Activities and the Independencies of Tesco Plc and Coleraine Borough ...

    Internal Audit This section is responsible for; * System reviews * Insurance * Risk Management * Value for money audits Functional activities of Tesco Plc Function Activity Description Operations Finance Designated to maintain records of financial activity. This in turn can then be passed onto managers to give an insight

  1. Unit 12 - International Dimensions of Business Task 1

    lower the amount of customers would be needed to get a profit because the prices are so high and it works the other way as well. If companies charge low prices, the easier it would be to attract customers because demand would be higher, however the risk is that you

  2. Market entry strategy of Aldi and Lidl. Plans for expansion.

    Aldi and Lidl were mostly entering other countries markets through Greenfield investment. Greenfield investment is a form of foreign direct investment which means setting up an entirely new foreign facility in the host country. These two companies wanted to keep their brand all over the world and have full control over their business.

  1. The Diversity of Distribution Channels in the Retailing Industry

    a company that makes the hutch * The hutch is sold to Pets at Home * Then the customers buys the hutch from Pets at Home The use of logistics in Pets at Home Pets at home use logistics to store the goods and to deliver the goods to the customers.

  2. Investigating Internet Marketing

    Opportunities: as online location is available 24/7 to any consumer it is possible for a company to check how many people have accessed its website through Search Engine Optimisation or Pay per Click, what they were searching for, giving the company an opportunity to evaluate how the company is doing;

  1. Unit 32 P3 explain how the developments in the consumer market have impacted on ...

    they sell big brand food products for cheaper product, whereas store like Aldi, Lidl and farm food sell like branded products where they have the same supplier and manufacturer of the original brand but just sell the like branded product for cheaper products.

  2. Stakeholders of Tesco and Demelza house

    Their maybe some conflict between managers of a large Tesco store as there would be more than one manager to cover different departments and shifts. They have an interest in the success of the company because if the store is successful there salary would go up as it shows that

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work