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Unit 32 P3 explain how the developments in the consumer market have impacted on food retailing.

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Introduction

P3- explains how the developments in the consumer market have impacted on food retailing. D1- Analyze how development in the consumer market have impacted on a food retailer- In this task I will be producing a report where I will be writing how food retailing is influenced by the consumer market and how food retailers have adapted to meet such developments. Food retailing operations- these are the different stores which are used to sell the products that they have to offer, they include different outlets that sell a vast range of products. Superstore- a superstore is a large supermarket but they are normally not located in the town areas, also can be defined as a large retailer store where they have diverse merchandise, such as groceries, electrical product, and even clothing or even they sell a wide variety of products in a selected product, such as clothing, computing and even sporting goods. Business? like this include Morrison?s, Tesco and even store likes wait rose, that specialize in selling variety of products. Super stores in the UK include Tesco Extra and Asda where their target audience is more than half then the country, so supermarkets are influenced by the consumer market where they listen to the ideas and thoughts and see what products they would like on the shelf, for instance if the customers want low fat products the business will provide low fat products, superstores currently provide almost every type of food product that is out there from food products for a healthy meal such as vegetables, low fat yogurt, low fat food in general to products such as meats, tuna, peanut butter for people who just like them products and even different vast foods for worldwide food for the different ethnicity groups in the UK such as eastern Europe, far east and middle eastern Asia and even African food, supermarkets are not really influenced by the consumer market because of the various different products that they have to offer because they do ...read more.

Middle

the values of Tesco is to ?treat other how they will be like to be treated.?, so nobody likes being kept waited so the initial aim when a customer ask for a service is to respond as fast as possible but also the delivery of the service such as how they provide that service, if it is verbal information the customer is looking for the service delivery would be how helpful the information was, and the tone of the employee which falls under the behavior of those who deliver the service, if the employee delivering the service in Tesco is using a disrespectful tone they may leave a negative image of the business to that customer, but in Tesco they have trained employees to deal with situation like this where it has a positive outcome for both the employee and the customer. This also has to do with how Tesco responds to a complaints, in store the customers can inform the customer service team with whatever is upsetting them and if that factor is controllable by the business they can respond to have satisfied customers, whereas the customer can also use the online services where they can send complaint directly to the manager so (s)he knows what made their shopping trip unpleasant and if that factor is also controllable the manager will try to respond to that as the best of their ability. Customer expectations- customers have expectation on what they expect the business to have and the business needs to meet these expectations, this is important because if they do not meet these expectations they may lose potential customers which is bad. This includes their choice of food and quality of the food product such as it is important to meet the quality standard of how the food in a fast food shop should be presented, such as not being burnt, the cheese is on the Centre of the burger not dripping of on one side, and how much salad and sauce should be added etc. ...read more.

Conclusion

The startup cost may seem large, but it will be worth the risk because if the business does target a potential audience they will not need to worry about anything else, for instance a new bakery can run a strictly kosher business in Jewish community if they can attract the potential customers they have nothing else to worry about because there is a 107% chance of getting referrals from a happy customer then an upset one, so if the business does have a great start they have nothing else to worry about. Also an advantage is that non-Jews could also eat the food too, because it still tastes the same. The effects of a business selling kosher food is not only that they increase sale and have a slightly larger customer base but they can also get a better reputation with their customers, if the business starts to sell kosher products the business can be seen as a diverse business where they try to helpful to all of their potential customers, business like Tesco will also get a positive reputation because one of their values is to ?treat other like how they want to be treated? ad they have said ?not on tries harder for their customers then we do?, if Tesco do try to target this segment of the market they will have the opportunity to be seen as a business that goes above and beyond for their customers. Conclusion- the food industry sells different kinds of food, some are nice some are not, other foods comes in packaging where other don?t because they are fresh food that are sold freshly, the food industry is the largest industry in the world where it is the only industry that has a target audience of the entire local and foreign consumers, but there is many businesses in this industry which has increased competition in the market, where business try to attract and retain customers in order to stay on top of the game. ...read more.

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