• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

United Parcel Service Goes Global

Extracts from this document...


UPS - 1 United Parcel Service Goes Global By Patricia Zaremba Jennifer Smith Brandy Vollbrecht Michael Simpson Tiffany Merrills March 10, 2006 Instructor: Dr. Hammond American InterContinental University UPS -2 United Parcel Service Goes Global From the corner store to the mega box chain these companies have one thing in common they all operate from a mission statement. In smaller companies this can be as simple as an oral promise to treat everyone fairly. In larger organizations this is a written policy that tells the world these are the standards by which we operate this company. UPS started as a small company in Seattle and has grown into a global powerhouse that follows the same philosophy today as it did in 1907 ' the right thing to do'. James E. Casey's believed that the only way to do business was to adhere to strict policies of customer courtesy, reliability, round-the-clock service, and low rates; these principles, which guide UPS even today, are summarized by Jim's slogan: best service and lowest rates. (UPS/history.com, 2006) UPS's mission statement not only outlines the company's philosophies but show the hierarchy of accountability that is the foundation of UPS. Mission Statement * Mission Statement: To guide the company's efforts to provide responsible, ethical business behavior and manage business conduct to achieve and maintain compliance with all applicable regulations and policies for all aspects of UPS business worldwide, including all wholly owned subsidiaries. ...read more.


(UPS.com, 2006) While a multitude of languages and cultural differences are a part of doing business globally; UPS has a set formula from the equipment they use, the uniforms for employees, and expectations of high customer service. No matter what area of the world they are in the brown trucks and uniforms are universally identifiable. Though the production is decentralized, other aspects of the company are more centralized. The ownership, international sales and marketing, financial aspects, operation management, communications, brand management, compliance issues, legal aspects, public affairs, human resources, information and research are all centralized to UPS - 6 chief officers, presidents and vice presidents of the company. Packaging requirements may also vary throughout different areas internationally. The products available to different countries may also vary. Of course language on packages, guidelines, advertisements and such would differ from country to country as well. Centralizing certain aspects of the business is important so that the flow of the company is consistent from area to area, country to country. Every customer should experience the same good service no matter what UPS location they use. (UPS.com, 2006). Although UPS's headquarters is located in Atlanta, Georgia a customers and employees know what to expect whether they are in Atlanta or Beijing due to the international structure of the organization. United Parcel Service, UPS, understands that in order to be an international company they need to diversify certain aspects of their company and the way they offer their services. ...read more.


Placement or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to "where" a product or service is sold, e.g. in which geographic region or industry, to which segment (young adults, families, business people, women, men, etc.). These four elements are often referred to as the marketing mix. A marketer can use these variables to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or b2b marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions. UPS - 10 Reference: Fact Sheets-UPS Structured for Success (1994) UPS. Retrieved on March 7, 2006 from http://www.pressroom.ups.com/mediakits/factsheet/0,2305,897,00.html Governance, The UPS Charter (1994) UPS. Retrieved on March 7, 2006 from http://www.shareholder.com/ups/corpgov.cfm Governance (1994) UPS. Retrieved on March 7, 2006 from http://www.sustainability.ups.com/overview/governance.html International Operations (1994) UPS. Retrieved on March 7, 2006 from http://www.pressroom.ups.com/mediakits/international/ UPS. Management Committee. Retrieved March 7, 2006 from http://ups.com/pressroom/us/bios/bios_index Wild, J., Wild, K., & Associates. (2006) International Business: The Challenges of Globalization. Upper Saddle River, New Jersey: Pearson Education, Inc. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    in progress * Information on new products which may interest you * Details of sales made to you recently On most sites, a log in ID and password or a customer reference number is needed to access your own information.

  2. Analysis of The Cadbury company.

    Cadbury using quality assurance and control covers the total management quality. Total, as involving everyone (members of staff) and all activities in Cadbury. Quality, as in meeting customers requirements. Management, as in quality is always managed continuously. Every step that Cadbury takes for quality adds value top the product.

  1. Examine the strengths and weaknesses of the business by performing an internal audit on ...

    * The UK factory simply cannot be afforded any longer and will soon have to close down. From this, and from sections4.1 and 4.2, there appears to reasons for both high and low morale: Reasons for high morale: - * Job enrichment: This is defined by Herzberg as ' giving

  2. Implementation of ATMS at SBI. Banks in India are looking at deploying biometric ATMs ...

    In built camera has been provided in Phase V ATMs. All phase VI ATMs will be provided with DVSS. * Types of ATM Installation ATMs are installed to suit specific locational and functional requirements, as under: � On-site or Off-site: ATMs that are housed in the branch premises are referred

  1. Business Operations

    Schroeder identifies four Operational Objectives: Cost, Quality, Delivery and Flexibility. Rank these in order of importance to Southwest Airlines and discuss how it achieves each of the objectives. In order of importance to Southwest Airlines they are (1 being most important and 4 being least important)

  2. customer service with in Sainsbury

    This is placed to insure that the businesses know precisely what their responsibilities are towards their consumers. E.g. when selling a product to a customer, the business has to make sure that the customer is happy and satisfied with it.

  1. Microsoft Corporate Profile and Organizational Structure Overview

    The company encourages every employee to give to charity by matching, dollar-for-dollar, employee charitable contributions up to $12,000 per individual annually. More than 20,000 Microsoft employees participate in the program. For more details on Microsoft philanthropic efforts, see the Microsoft Community Affairs Web page at www.microsoft.com/giving/.

  2. Supply chain management

    KANBAN A tool to signal the need for production. This could be an IT monitoring system to indicate the rate of use or a visual control such as a batch or rail, which must be restocked when empty. Rules of the KANBAN are: 1. No defective goods to be passed on to the next process 2.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work