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United Parcel Service Goes Global

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Introduction

UPS - 1 United Parcel Service Goes Global By Patricia Zaremba Jennifer Smith Brandy Vollbrecht Michael Simpson Tiffany Merrills March 10, 2006 Instructor: Dr. Hammond American InterContinental University UPS -2 United Parcel Service Goes Global From the corner store to the mega box chain these companies have one thing in common they all operate from a mission statement. In smaller companies this can be as simple as an oral promise to treat everyone fairly. In larger organizations this is a written policy that tells the world these are the standards by which we operate this company. UPS started as a small company in Seattle and has grown into a global powerhouse that follows the same philosophy today as it did in 1907 ' the right thing to do'. James E. Casey's believed that the only way to do business was to adhere to strict policies of customer courtesy, reliability, round-the-clock service, and low rates; these principles, which guide UPS even today, are summarized by Jim's slogan: best service and lowest rates. (UPS/history.com, 2006) UPS's mission statement not only outlines the company's philosophies but show the hierarchy of accountability that is the foundation of UPS. Mission Statement * Mission Statement: To guide the company's efforts to provide responsible, ethical business behavior and manage business conduct to achieve and maintain compliance with all applicable regulations and policies for all aspects of UPS business worldwide, including all wholly owned subsidiaries. ...read more.

Middle

(UPS.com, 2006) While a multitude of languages and cultural differences are a part of doing business globally; UPS has a set formula from the equipment they use, the uniforms for employees, and expectations of high customer service. No matter what area of the world they are in the brown trucks and uniforms are universally identifiable. Though the production is decentralized, other aspects of the company are more centralized. The ownership, international sales and marketing, financial aspects, operation management, communications, brand management, compliance issues, legal aspects, public affairs, human resources, information and research are all centralized to UPS - 6 chief officers, presidents and vice presidents of the company. Packaging requirements may also vary throughout different areas internationally. The products available to different countries may also vary. Of course language on packages, guidelines, advertisements and such would differ from country to country as well. Centralizing certain aspects of the business is important so that the flow of the company is consistent from area to area, country to country. Every customer should experience the same good service no matter what UPS location they use. (UPS.com, 2006). Although UPS's headquarters is located in Atlanta, Georgia a customers and employees know what to expect whether they are in Atlanta or Beijing due to the international structure of the organization. United Parcel Service, UPS, understands that in order to be an international company they need to diversify certain aspects of their company and the way they offer their services. ...read more.

Conclusion

Placement or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to "where" a product or service is sold, e.g. in which geographic region or industry, to which segment (young adults, families, business people, women, men, etc.). These four elements are often referred to as the marketing mix. A marketer can use these variables to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or b2b marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions. UPS - 10 Reference: Fact Sheets-UPS Structured for Success (1994) UPS. Retrieved on March 7, 2006 from http://www.pressroom.ups.com/mediakits/factsheet/0,2305,897,00.html Governance, The UPS Charter (1994) UPS. Retrieved on March 7, 2006 from http://www.shareholder.com/ups/corpgov.cfm Governance (1994) UPS. Retrieved on March 7, 2006 from http://www.sustainability.ups.com/overview/governance.html International Operations (1994) UPS. Retrieved on March 7, 2006 from http://www.pressroom.ups.com/mediakits/international/ UPS. Management Committee. Retrieved March 7, 2006 from http://ups.com/pressroom/us/bios/bios_index Wild, J., Wild, K., & Associates. (2006) International Business: The Challenges of Globalization. Upper Saddle River, New Jersey: Pearson Education, Inc. ...read more.

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