• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Using directgov, Comet Business Services and a business to Consumer Company of your choice describe the use of visual media designs features below, you should use the range to comment on the companies.

Extracts from this document...

Introduction

Task 3 Using directgov, Comet Business Services and a business to Consumer Company of your choice describe the use of visual media designs features below, you should use the range to comment on the companies. Use of colours Sainsbury's has the most interesting and appealing website of all, it uses bright orange colours to incise the viewer to browse more and inclines the viewer to stay on the website for a long period of time. Direct gov use very plain and straight to the point colours this is because they are providing a service and they want people who use their service to be able to access it quickly using simple colour like whit enable this to happen. Comet use very futuristic colours like they blend two colours together to give a more sci fi affect this is because most of their customers are large organisations who want to access their information quickly as possible. Fonts and graphics Comet use a font called Tahoma size 10 this is consistent through out their website as it easy to read and because it is size 10 which doesn't occupy too much room and isn't too small that people can't read it. ...read more.

Middle

Comet have no page transitions what so ever each page is dedicated to itself the main focus is only on one this is because their customers want straight to the point accurate responses their customers are businesses who are not looking to entertained whereas consumers are. Direct gov do have page transitions this is purely occupied by their sponsors these sponsors interlink with the service they provide e.g. they have a transitions with which include the jobcentre plus this is because the direct gov have a link on job seekers allowance therefore everything ties together nicely. Page consistency To me the direct gov web page has no consistency what so ever everything seems to be splashed on to the page with a border around it the main body of the site is in the middle and the things around it seem to be there just to look pretty. The Sainsbury's website has a very consistent feel about it this is because everything is categorised and the whole web page seems to marriage with each other whereas with direct gov it doesn't. ...read more.

Conclusion

the same time therefore it isn't to over powering and not complicated for elderly people to use, also they have a font enlargement facility which is for the elderly people. Direct gov is a non profitable organisation which proved information to the public this is why they have a simply laid out website the is easy accessible and easy to read this appeals to their target market as they are looking for information that is quick, easy to access and understand. Consistent with brand image The way that a websites image is established in the minds of consumers is a complex interaction of real and perceived attributes. Success of retailers depends on consumers having positive associations that allow them firstly to try the retailer, and secondly to remain loyal to them. Identified location convenience, price level, product assortment, service and quality as important marketing mix attributes of store image across a number of retailing types, with aspects such as quality being more important for food retailers. Some websites attributes such as store location, merchandise, price, advertising and promotion, personnel, services offered, physical design and nature of store clientele have been found to have a consistent influence on store choice. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    anything that could end up damaging their health unless if the employee's job is to do something that can risk their health. E.g. if an employee's job is to work in the office and do tasks on the computer and the employer asks the employee to go lift heavy boxes

  2. P4 - Describe the legal and financial aspects that will affect the start up ...

    way and at the same time I advertise them in a way in which it attracts customers. It would be quite hard for me to keep up with the competition as there are many gaming shops these days so I would need to be really good at selling my products

  1. Describe the Social Implications of Business Ethics Facing A Selected Business In

    Area of Activity: Ethics in intellectual property Intellectual property law gives people the rights to their own creations such as ideas, concepts, videos or music sounds. The most common way people protect their intellectual property is through copyrights, patents and trademarks.

  2. Marketing Aims and Objectives - with examples from major companies.

    There are 6 distinct stages in the development process for new products. These stages demonstrate that by introducing new products into the market, the business is then innovative and being enterprising. These stages are: 1. Ideas 2. Screening of ideas 3.

  1. Business Studies Company Profile

    T- Time specific - they have a time limit of when the objective should be achieved, for example, to increase sales by 10% between the period 1st April to 31st September. Mission Statements Mission statements, are the brief statement, which state the purpose of the company.

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    McDonalds needs to keep in touch with all their stakeholders. In order for this process to be carried put they need the right communication methods. They will need to have a computer to e-mail, a fax machine, telephone. Communication can also be through promoting the products.

  1. applied business unit 3 coursework

    SMART Objectives - SMART acronym (Specific, Measurable, Achievable, Relevant and Time Bound) - if objectives are not SMART it is hard to ascertain if they have been achieved or not (www.booksites.net/download/chadwickbeech/Glossary.htm) FlikaFlag Ltd needs some aims and objectives so that they can achieve their goals.

  2. P3: Explain how developments in the consumer market have impacted on food retailing

    adapt to the change on the market about the means they sold their food because of attitudes to environment issues. Retailers had to gauge the recipients and also food containers they employed to sell their products with the effect it has on the environment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work